Week 4 | OkDork.com

Week 4

Week 4: Creating An Insanely Great Free Product

Looking for past lessons? Week 1 | Week 2 | Week 3

The #1 request/goal so far in Summer Of Marketing is to get 1,000 email subscribers.

So let me just help you get there this instant, add these emails to your email list:






Pop the champagne! Now you are internet rich and your passive income will start flowing in.

“Noah you are so silly,” I know you are thinking...

But I thought you wanted emails!

Oh. Quality emails. Got it. Yea, that’s different.

You can get emails doing many things but it’s your relationship with your readers that will set yourself apart.

At AppSumo the #3 way we’ve grown our email list quickly is through high quality FREE products.

Then we told our readers about it.

And they shared it, which subsequently got us...

4,520 new email subscribers and $60,738.71 in revenue from those people.

Insanely great content for free, for the win! #FTW

When you create great content, it begins to build a chain of value from you to your customer.

That chain grows as you send them more valuable content (free or paid) in the future.

(My favorite way to truly understand this is thinking about homeless people vs your mom. If your mom asked for $1 you are 100,000x more likely to give it to her than a random stranger.)

Relationships = trust = increased willingness to buy from you

Week 4 Activity: Creating something free that’s INSANELY Great

a) Make a list of the top 10 tools for your industry that you already love

b) Write up thorough reviews of WHY you love them and HOW to use them.

c) Save it as a PDF.

d) Give it away to your email list and on your site in exchange for an email address.

Submit a link and a short description to your PDF as a comment on Week 4. We'll choose the one with the best content & best design with an offer to all of Summer of Marketing to get it for free.

(You can use ListBuilder by SumoMe that you set up last week. Just change the copy and the success/thank-you page to the PDF.)


Noah & Tyler

P.S. Rafael installed SumoMe 2 weeks ago (got ahead a bit) and gained 554 new email subscribers.

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43 responses to “Week 4”

Xavier Gallego
August 1, 2014 at 6:17 am

If i can add one consideration about this post and how appsumo works...

It's very well worked en relation of how every product is presented by its specific landing page. Not only describes the product but also generates a good feedback and following through share and comments tools.

This week I've learned all considerations from begin to end about all aspects of product communication and relationship with customers all in one. Thank's a lot!

Jesus Garcia-Parrado
July 23, 2014 at 5:47 am

It takes me more than expected but I'm happy with the result.
I've added a form to offer the document in a exchange of email account, and I left the pop-up, some minor tweaks and configured to work smart mode (14 days).
The form contains a picture because I think it can help opt-in.
I've reworked the text to highlight users benefits of downloading the file.
I also added the government number for data protection, an extra confidence point.

That's all folks!

ready to jump into week 5.

All the best!


P.S. Ah! you can check the result here kobykoom.com

July 22, 2014 at 10:52 am

Terribly late with this task..our site is still under construction!
Instead of creating a PDF, we want to add free high quality advices and tips for EU funded projects, info about the European Commission initiatives and lists of all calls for proposal open.

July 22, 2014 at 10:57 am

I meant we want to add this material directly on our site!

July 22, 2014 at 2:23 am

Here's the July giveaway: animation video template, yours to edit freely.

July 21, 2014 at 7:48 pm

I didn't create a PDF, because we have decided to do a book giveaway. I decided again using anything that has a popup for the mail list because I hate popups, and almost always leave a site when I'm hit with one. The list will grow more slowly, but I will feel better about it in the long run. Popups are the kind of marketing I don't like.

Tania Dakka
July 21, 2014 at 7:30 pm

I put together the 19 Badass'D Tools of the Trade with shout outs to App Sumo for Summer of Marketing and List builder! http://taniadakka.com/wp-content/uploads/2014/07/19-BadassD-Tools-of-the-Trade.pdf

Joe Avella
July 21, 2014 at 10:06 am

hello Noah and everyone,

I was hoping you could help me decide my free product. I’m not a business or have products for sale, I’m a filmmaker. I focus on comedic shorts. My fan base doesn’t appear to be other film makers or content creators, mostly fans of comedy videos who I email when I have something new. The obvious wound be a link to a private short you can only see if you sign up, but that seems unfair to Facebook and twitter fans that aren’t on the email list. I’m open to any suggestion at this point!


Jesus Garcia-Parrado
July 20, 2014 at 4:34 pm

Hi Noah & Tyler,

here is the link to the pdf: https://db.tt/AYqWx1xi, the top 10 fitness tools that Koby use for his training sessions.

hopefully tomorrow I'll complete the work on the website to offer the doc in exchange of email.

P.S. The pdf was written in spanish only.



July 20, 2014 at 1:24 pm

Just submitted 10 Best Personal Finance & Budgeting Tools. All about empowering cash flow and elevating lifestyle. http://www.perdiembudget.com/carpe-diem/

Ataliba Teixeira
July 20, 2014 at 11:09 am

At this week i create two actions :

1. I create an pdf with tips about Android
2. I created a form where users can request topics they want on blog. It helped that I already know what will generate more income in the publications.

Lily Ann Fouts
July 20, 2014 at 2:34 am

Here's a direct link to my PDF, which is a list of 10 Tools for Free (or almost free) Travel: https://s3.amazonaws.com/10TravelTools/10+Tools+for+Free+or+Almost+Free+Travel.pdf

I just finished it; tomorrow morning I will link it up as an opt-in on my site.

July 20, 2014 at 1:21 am

Working on a video course spanning 6 videos. Super exited to be releasing it soon!

July 19, 2014 at 4:06 pm

Hey Noah!

Is there any chance your plugin would have intergation with Getresponse?

Thanks for your reply in advance!

Jorge Lopes
July 19, 2014 at 8:56 am

Hey Noah!

Instead of doing a pdf file, I created my material directly on my site (on a page not indexed by search engines), that people can only access by having the link. Here it is


By doing that, I was able to use a more detailed material as videos and audios.

May 11, 2015 at 11:38 am

Why not index that page?
If you indexed that, you can access to more audience through search engines.

July 19, 2014 at 4:27 am

Alright, created this yesterday (long week at work) but am pretty happy with it - Top Ten Resources for Entrepreneurs: http://theselfemployer.com/top-ten-resources-entrepreneurs-ebook/

If you'd rather not sign up, here's a direct download link: https://www.dropbox.com/s/qkey3drqm0qle3h/Top%20Ten%20Resources%20for%20Entrepreneurs%20%5BThe%20Self%20Employer%5D.pdf

Would love any feedback anyone has. Also, Noah, you were featured in there twice. Thanks for all of the great content you're putting out into the world

July 18, 2014 at 4:20 am

My PDF offers free, high-quality advice, tips and case-studies on selling to China. I already had the content ready, so I was able to put it online quite fast.

Take a look at it if you want to become a China-made bazillionaire 😉

Landing page: launchfactory88.com/selling-chinese-market/
Free download link (without needing to subscribe): http://www.launchfactory88.com/wp-content/uploads/2014/07/Selling-In-The-Chinese-B2B-Market-Launch-Factory-88-.pdf

Mani S
July 17, 2014 at 11:53 pm


July 17, 2014 at 12:17 pm

Just finished this eBook last Friday that helps people effectively implement enterprise software (so many companies get it wrong).

While it's not a list of 10 tools that I use in my industry, it does outline the use of Google Forms and Google Sites to help capture and report training statistics throughout the project. It also provides an example of using Oracle UPK to create Job Aids and user manuals and lists some popular screen capturing tools.

I still plan to do a write up on a couple of collaboration tools I use which I'll come back and post.

In the meantime, here's a link to the 52-page eBook:


Have a great day, peeps.


Alex Chaidaroglou
July 17, 2014 at 8:34 am

Hi everyone,

started writing this eBook from scratch on Tuesday and finished it today (Wednesday). It is about 5 tools that help me as a digital marketer. I wanted to make 10 as Noah suggested, but not enough time for it.

I will probably add 5 more in the future 🙂

Here is the link:


I haven't set it up yet with the pop up from Week 3, because I missed it. I will catch up on the weekend!

Hope you like it, good luck everyone and thanks again Noah for doing this. It is awesome.

July 16, 2014 at 9:05 pm

Hey Noah, I am from Brazil, Thanks for the listbuilder, it help me a lot.
My site is about Xbox, with tips, guides, news, games release, etc.
My free ebook I have just finished today and added to the list builder in exchange for the email. The free ebook is about The 33 best Xbox 360 Games that is possible to play the main campaign in coop with a friend.
The link to the free ebook: http://guiaxbox.com.br/wp-content/uploads/2014/07/Guia-com-os-33-Melhores-Jogos-de-Xbox-360-para-Jogar-a-Campanha-Principal-de-2.pdf
Thanks for the great free material. BR, Flammarion

Dave Kaminski
July 16, 2014 at 12:34 pm

Howdy - Here's a link to my Web Video Quick Start Guide For Busy Internet Marketers:


Yep, it's new.

July 17, 2014 at 12:12 pm

Hey Dave,

Just wanted to give your props for putting together this quick start guide -- very well organized, aesthetically pleasing and helpful.

Solid work.


July 16, 2014 at 9:27 am

Mine is the top 1 tool I use daily. Spiky ball. (In actual fact, I am currently using a baseball I recovered from outside the Rancho Cucamonga Quakes' ballpark which found its way all the way to Oz.)

Landing page: http://www.velonomad.com/cyclist-zen-body

Download: http://velonomad.s3.amazonaws.com/assets/VN-ebook-CZB.pdf.zip

Think I will drive some PPC to this tomorrow.


Dustin Lien
July 16, 2014 at 3:42 am

My freebie is: 10 Marketing Tools to Kickstart Your Blog
You can grab it here: http://strategicsauce.com/free-marketing-toolkit/

This is a list of my 10 favorite tools that I use to grow my email list and market my blog content. Some of these tools have really high conversion rates. I explain how I use the tools and some of my results, as well as why I love them.

Christopher Gimmer
July 15, 2014 at 10:26 am

We did something a bit different as well.

Last month we released a free theme on our marketplace of paid themes. Users needed to sign up in order to download it so we get their email addresses for email marketing purposes.


It's a gotten a few hundred downloads already.

July 15, 2014 at 5:28 am

I know it's free but I reckon this task would be added by rad times templates for the pop up. Ebook image, opt in fields.

Alexia Anastasio
July 14, 2014 at 9:28 pm

I have made a "Before you Launch" your Crowdfunding campaign PDF which is available when you sign up for my special interest email list.

Katya Sarmiento
July 14, 2014 at 4:48 pm

I went all out on this one. I had written an article that details step-by-step how my audience (Transformational Entrepreneurs - coaches, healers, teachers, and leaders) can set up their business online from scratch - taking into consideration their clients, scheduling, payments, and other coaching details that are pretty important and take up a lot of their time.

You gave me the idea of making it into a PDF as a quick checklist - and send them the PDF and article with all the details when they subscribe! So here it is http://www.katwebdesigns.co/freechecklist.html

Thank you Noah!

Kirill Shirinkin
July 14, 2014 at 2:47 pm

Alright, so I didn't follow exercise step by step, but I made a huge success with free content. I wrote a free 60-pages gorgeous e-book for everyone who wants to learn web-development and needs details roadmap with all required resources.

So far I got almost 200 new e-mail subscribers from this e-book.

Feels awesome.

July 14, 2014 at 11:33 am

Hey Noah,

here´s the link to my free material: http://en.letsseewhatworks.com/seo-marketing-best-practices/ . It´s a guide about how I´ve gained 800+ daily visitors with a single keyword (group) on one page.

Feel free to download the PDF here: http://en.letsseewhatworks.com/wp-content/uploads/2014/07/SEO-Marketing-Practices.pdf and let me know what you think.

Greetings from Germany!

July 14, 2014 at 10:36 am

Noah when will you pick winners? I want to create a new one and make it badass by Friday. Too late?

Noah Kagan
July 14, 2014 at 11:10 am

we pick winners every sunday.

July 18, 2014 at 12:41 pm

Ok, I followed the instructions exactly and made this NEW just this week for this contest:

top 10 tools I already love for my industry (CRO)
- Why I love them
- How to use them.


Chris Nadeau
July 14, 2014 at 10:28 am

We tried something different.

We looked at our Google Analytics over the last year to see which blog posts were the most popular. Picked the most popular and created a Sumo Me pop up promoting that. You can see what we did at http://www.evolvingsolutions.ca/

Still a work in progress, but saved time from creating a document with a list of tools, which we already have on our site anyway http://www.evolvingsolutions.ca/resources.html

Thoughts? Thanks!

Noah Kagan
July 14, 2014 at 11:10 am

Awesome work Chris.

Do more of what works 🙂

July 14, 2014 at 11:46 pm

Brilliant. And so simple. Great tip. Can you screen grab the popup, or send through some titles...are you just manually changing the creative?

July 14, 2014 at 8:10 am

My PDF on http://kipkitchen.com reveals the Top 10 Must-Have Kitchenware for Amateur Chefs. It's a cheat-sheet to help people save time and effort while cooking. See https://docs.google.com/document/d/126FFhhH7ZG9DKt07AdnZw-h9caKJU_ZHL1D7622vnNU/edit?pli=1

Noah Kagan
July 14, 2014 at 9:37 am

Did you just make that or using an existing?

July 14, 2014 at 8:08 am

Hey Noah,

Here is link for my free materials: http://eepurl.com/Lo7tD

And here is a link to dowload them: http://azinkevich.com/wp-content/uploads/2014/04/Books_Conveyor+Secrets.zip

P.S. Thanks for your stuff and greetings from Ukraine! 🙂

Noah Kagan
July 14, 2014 at 9:38 am

Is this new?

July 14, 2014 at 9:45 am

No, that is existing PDFs. I've made them 2 months ago.