Week 2 | OkDork.com

Week 2

Week 2: Defining Your Customer

Looking for last week’s lesson? Week 1

 

The best marketers consistently ask the same questions: What is the problem I am solving? Who is the customer I am serving? Where is that customer?

It is easy to rush into something without stopping to define who exactly needs your product or service.

Even I get it wrong sometimes…

A few weeks ago at AppSumo, we emailed out a pre-sale email to 20,000 people for KingSumo.com.

We were testing copy and prices for the new tool that automatically optimizes WordPress headlines.

This tool has literally made at least $100,000 for AppSumo on our own website, and we expected it to sell like Taco Deli tacos (that’s really good, btw).

Guess how many people bought from that email blast?

3 people. WTF?!?

That’s a .015% conversion rate and a total of $27 a month in revenue we generated.

Okay, raise the flag. AppSumo and our entire business is going down in flames! Anyone hiring?

We resent the email a week later and sold over 300 licenses. Right now it is selling around 5 a day at $99, for a total of about $40,000 in revenue in the past 2 weeks.

So, what changed?

We figured out WHO are customers were and the EXACT problem they were facing.

Through “safe” stalking, we found that our ideal customers have blogs that generate valuable leads and / or enough advertising revenue to generate spending money on growing their blog.

We started looking at the 3 people who bought after the first pre-sale email to truly get in their heads.

Jackpot!

We spent the time to know exactly who our customers are and what problems they face.

As a result we found three key things that had been missing in our original email:

1- Lifetime payment for small sites. Larger more profitable sites could afford subscriptions and justify the ROI. Smaller sites needed an easier pricing decision. To sell to them, we found out even our $9 / month option wasn’t appealing so we let them use the tool at a higher price, forever.

2- SEO. We discovered that SEO was a huge concern. The people who chose not to buy and use the Headlines tool were concerned that it would negatively affect SEO. On the landing page, we clearly addressed the SEO question and alleviate the fear our customers had.

3- Profitable blogs. We thought everyone with a blog would want the tool. We underestimated the extreme value the tool offered to people who got valuable leads from their blog or their advertising revenue paid salaries. This helped us narrow our appeal to the customers who we knew could see the ROI right away.

Changing these three elements changed the success of our marketing.

The more narrow and defined your customer base is, the easier it’ll be for you to find and sell to them.

Last week you decided your 90 day goal and created your Quant Based Marketing.

Most companies struggle with marketing since they try to appeal to a person who doesn’t care for the proposed solution. That won’t be you!

This week you will make sure you know who your exact customer is.

Week 2 Task

Grab the top 10 emails of your favorite customers (or top spenders). If you don’t have customers, make a list of 10 people you believe would be your ideal customers.

1) Search each customer’s email address on Facebook.

2) Fill out this spreadsheet from their profile info (like this):

Name, Age, Location, Gender, Websites, Books, Groups
Tyler Vawser, 28, NYC, Male, Farnam Street / Billguard, Amazon.com

Use this Google spreadsheet OR download it directly from OkDork.

Note: If there’s not enough in Facebook, look at the person’s domain name, their profile on LinkedIn, or who they follow and what they share on Twitter.

You are looking for patterns.

Your ideal customer should be very specific.

So many people don’t want to be SILO’D.

Would you rather be silo’d or solo? 🙂

Every company starts niche:

  • Facebook, yup. Just Harvard.
  • Google, yup. Just Stanford research nerds.
  • Microsoft, yup. Nerd Developers.

Build your foundation and then you can build out.

You should be able to describe your customer in exactness as:

Specific gender
Age range (25-30)
Which state / country do they live in?
What are there 3 favorite websites to learn about businesses like yours?
What do they do for a living?
Which company they work at?
What problem you are solving for them?

For Kingsumo.com Headlines tool, the exact answers are:

Male
30-35
San Francisco, CA
GrowthHackers.com, Inbound.org, ConversionXL.com
Conversion optimizer
GainInsight

Their blog gets them leads that are worth $100 a month. Having their blog get 20% more traffic a month is worth the $100 for KingSumo.com.

Once you know what their problem is, who they are and where they are online, the rest is easy. It always sounds easy!

Don’t forget the WoW formula.

What’s the problem you are solving
whO’s the person that really has that problem?
Where are those people?

Imagine you knew all your exact customers hung at this one place. Wouldn’t it be much easier just to go right there and serve them up?

That’s what we’ll be doing over the next 10 weeks.

3) Leave a very specific comment about:

a) WHAT problem you are solving for them
b) WHO your customer is
c) The #1 niche website WHERE your customers spend time on

The person who leaves our favorite comment, will have their website emailed out to all 12,000+ of you next week 🙂

 

Powered by SumoMe.com, free marketing tools for your website.

 

 

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113 responses to “Week 2”

Raviraj
February 15, 2017 at 11:26 pm

a) WHAT problem you are solving for them
Solve their inventory management headache for small business owners. Helping them manage their inventories/ orders via a cloud based SaaS.

b) WHO your customer is
Small Business Owners (Wholesalers), eCommerce sellers.
Businesses who sell both offline and online.

c) The #1 niche website WHERE your customers spend time on
Having hard time finding this answer.
Quora, google, b2b sites.

Reply
Utkarsh Talwar
October 26, 2015 at 4:05 am

WHAT
It’s difficult for web developers and eLearning course designers to review their products and gain feedback from their teams in a speedy and efficient manner. zipBoard provides a collaboration platform where teams can review their projects in real-time with a variety of tools.
WHO
Web developers, eLearning course developers, product managers
WHERE
Basecamp, Jira, Articulate/Captivate

Reply
Dimitris
August 17, 2015 at 5:38 am

a) WHAT problem you are solving for them
Making it easy for them to spend some free time chatting with stranger about any topics they find interesting. They can also speak anonymously.

b) WHO your customer is
Male and Female ages from 14-32 who can afford spend some time to talk or ask anything to the rest of the world

c) The #1 niche website WHERE your customers spend time on
9GAG and Omegle mainly

Reply
Jordan Georgiev
May 4, 2015 at 9:21 am

WHAT
Learning to design and program games using Unity3d.

WHO
Game Developers between 20-30 years of age. Mostly male.

WHERE
http://forum.unity3d.com/

Reply
Mike Rucker
September 12, 2014 at 1:57 am

What: Having their product offering scale
Who: Coaches
Where: success.com

Reply
Marie Renn
August 14, 2014 at 2:43 pm

WHAT: We promote famliy bonding opportunities through sports and other activities to overcome stressful situations.
WHO: According to Google Analytics, our site content attracts men/women aged 18-34 at a ratio of 54/45% respectively.
WHERE: They frequent ESPN.go.com and FamilyTLC.net

Reply
Monique
August 4, 2014 at 7:50 pm

WHAT: Finding something “WOW” to wear that makes them stand out & get asked numerous questions & receive hundreds of likes on a FB or Instagram photo (creates buzz for THEM)

WHO: Females aged 15-22 living predominantly in NSW, AUS who are living at home and working to buy more clothes or not working at all.

#1 Website: They can be found hanging around on FB.com

Reply
volker
July 24, 2014 at 4:27 am

thanks for your free wp list builder. i use them to push my book marketing…

love your stuff

volker waves goodbye

Reply
Zak
July 23, 2014 at 5:02 pm

(late) easy to understand and honest Info about debt review is not easy to find. Younger consumers who are in debt. My site: http://www.debtfreedigi.co.za...

Reply
Marc Zirolli
July 22, 2014 at 9:41 am

We looked up our new customer accounts based on ad leads from the publications we advertise in from the last 3 years. Unfortunately, we were unsuccessful and are working on doing a better job entering accurate media codes for those new customers.

When checking EXISTING accounts over the last 3 years, we found a total of 8 orders were entered using our ad media codes, while an additional 59 are either expired or active bids in the system.

Reply
Nik Martin
July 21, 2014 at 3:47 pm

What: Eliminate paper reports as part of their workflow
whO: Ambulance company operators: Male, > 40 Years old
Where: Linked In, EMS World, EMS1.com (speculation, I can’t find a lot of sites common to this audience yet)

Reply
Chris
July 19, 2014 at 7:24 am

1. I save their time and make them fill more rich

2. Busy business men car owners

3. They just going to car wash and spend 15-20 minutes there and pay more

Reply
Jeff King
July 16, 2014 at 1:48 pm

The Problem: Boredom. Uninspired people spending way too much time watching others do interesting and exciting things, whether it is television, sports, or commenting on Facebook. I want to get people off the couch and into their own adventure and show them simple ways to do it.

Who: 35-55 yrs old who are tired of the daily grind want to recapture a bit of youthful spark. They have a good income and take nice vacations, but would like to have more adventure during the rest of the year. They are looking for ideas and inspiration to get up and get going this afternoon or this weekend.

Where: They are watching the travel channel or maybe one of the survival TV shows, maybe reading reviews on tripadvisor or other travel website. They could be exploring anything from cooking to sailing to photography online in order to get a little inspiration. These people may be difficult to target. Anyone got any ideas?

Reply
Bryan
July 16, 2014 at 11:26 am

a) Helping people write better about what their company is about on their websites and email followups.

b) Non US developers or Solopreneurs not familiar with copywriting

c) Twitter

Reply
Mike Goncalves
July 15, 2014 at 10:54 pm

WHAT – Taking action to improve wellness
WHO – Female 25-45
WHERE – Fitness & Nutrition Forums

Reply
Adrian
July 15, 2014 at 10:41 am

Raw chocolate at Yoga and Health centers in Bogota, Colombia. Female, 30 – 40, Health professional or teacher, Niche website: http://www.yogaspace.com.co/

Reply
Cindy | The Reedster Speaks
July 14, 2014 at 2:30 pm

a) WHAT problem you are solving for them
Write better. Get readers. Create raving blog fans by becoming a kickass storyteller.

b) WHO your customer is
*FEMALE

*Age: 45

*Lives: US. Cool progressive town (Think: Ashevllle, Portland, Seattle, Austin)

*What do they do for a living?
Doesn’t matter. Their passion is writing and they cram it into a corner of their life. They blog on the side, they think about starting a blog, they think “someday I’ll be a writer.”

c) The #1 niche website WHERE your customers spend time on

#1 Their Facebook feed.
#2 http://www.thebloggess.com (offbeat humor)
#3 http://yeahwrite.me (weekly writing challenge)

Reply
Mike Floyd
July 11, 2014 at 4:40 pm

What is the problem I am solving?

Summary – B2B, Selling a consumable product to a business that has $$ to spend, and is VERY high on their totem pole of importance. In rural areas, stores are not readily available to pick up locally is limited.

Problem – Churches need to manage communion and related supplies. Then purchase or order it. This takes resources to coordinate. Ordering too far in advance, and communion goes stale.
Solution – Provide auto shipment of products (similar to business office supplies) for routinely consumable products, e.g. communion bread, cups, etc. monthly.

Who is the customer I am serving?

Churches who offer communion, weekly, monthly, quarterly to members.

Where is that customer?

This audience are in local neighborhoods
They subscribe to periodicals & trade journals
They go to conventions
They attend summer camps, or group sessions
Are members of other organizations, etc.

Reply
Arryn Hansen
July 11, 2014 at 3:12 pm

What: Creating better web based products – We are the experts.
Who: Clients who have a web based product
Where: Healthcare – We are experts at the web based medical applications

Reply
Cyndi
July 11, 2014 at 1:43 pm

What: Reading my book will change their lives
Who: People who enjoy reading YA fantasy (women, age 25-25, living in the US)
Where: Facebook is where they spend the majority of their time online

Reply
Ataliba
July 10, 2014 at 11:28 am

WHAT: Provide content about Android and mobile operating systems
WHO: To all people needs information about this
WHERE: On my blogs and mailing list

Reply
Reza
July 8, 2014 at 5:49 am

WHAT: Provide printing solutions for their publications
WHO: Corporate Communications departments, Publishers, Ad agencies
WHERE: N/A

Reply
Frederik van Deurs
July 7, 2014 at 10:23 pm

a) We strengthen their Identity as physically active academic men
b) Men that read tolkien, 22-27 years old, do private sports and like intelligent news satire
c) Student(Uni) Groups on Facebook

Reply
Ken Matheson
July 7, 2014 at 6:10 pm

Late to the party – just back from Vacation. Got to get back on track.

Working for a popular bar trying to increase sales and traffic during off-peak hours and also increasing online presence to increase customer base.

a) WHAT problem you are solving for them

Our customers are working 8-5 jobs looking for somewhere to go in an unassuming, low-key environment where they can relax, enjoy a beer and discuss their day/lives with their friends and co-workers, but with the expectation that the atmosphere will match their mood.

b) WHO your customer is

Male, 27-55, mostly contractors or construction workers working in the area who do not necessarily care about price as long as they do not feel under-dressed or out of place coming into the bar in their work uniforms. Most are married or attached, but even so would like to be near or in the company of females, just to add to the experience of going out.

c) The #1 niche website WHERE your customers spend time on

Yelp!(Etobicoke/Toronto area)/DineTO

Reply
Chris Fellows
July 7, 2014 at 12:39 pm

WHAT – Helping people be effective at saving money each month with a budgeting strategy that actually works.
WHO – 25-39 year olds. College Graduates. Interested in budgeting tools like Mint.com or Quicken or BillGuard. Into health and wellness and sports.
WHERE – mint.com

Reply
Chris
August 1, 2014 at 9:53 am

Refining WHO: 28-38, lives in major metropolitan areas, entrepreneurial/biz owner, highly educated (post BS work, MS or Ph’d), tech savvy and mobile savvy

Reply
Charles Bohannan
July 7, 2014 at 5:56 am

This was an excellent exercise that really made a difference!

A. Problem I’m solving: Help serial entrepreneurs stay truly happy.
B. Who are my customers: 27-43 year old males living in San Francisco and chasing the Silicon Valley dream of success and riches.
C. #1 niche website: ProductHunt.com (this one was hard for me to figure out; TechCrunch seemed too dated and PandoDaily — too much drama).

Best wishes to everyone on this. I hope you all have a breakthrough 🙂

Reply
Charles Bohannan
July 7, 2014 at 6:33 am

Correction: A. Help exhausted entrepreneurs stay happy, alert and calm.

Reply
Mike Strong
July 7, 2014 at 4:21 am

What: India’s current logistics options are unorganized and unreliable. Customers need fixed pricing, quick delivery, and the ability to track delivery.

Who: Our customers are 25-35 years old, technologically proficient, middle/upper class residents that work at IT/software companies in Bangalore. They have disposal income and willing to pay a premium for delivery in exchange for a superior service level.

Where: Our customers spend lots of time on Reddit. They also utilize OLX (India’s craigslist) to buy/sell goods.

Reply
Adrian Corella
July 6, 2014 at 4:22 pm

a) teleBeer.com allows people to reconnect with far-away friends by allowing them to buy each other a beer, just like in the good old days.

b) males, 22-30, college educated in America, currently living in urban areas (not necessarily in the U.S.) and who have lived at more than one location

c) Reddit (with beer sub-reddit). BeerAdvocate.com

Reply
Rick Corbett
July 6, 2014 at 3:44 pm

1. We are solving the problem of having to spend hours of time monthly searching for industry specific content and having enough time to read it all.
We have developed a massive library of industry specific personal development content and broken it down into bite size chunks so an individual can spend 2-3 minutes getting the exact industry specific content they want delivered to them on their phone multiple times a day. In the course of a month it’s like reading an entire book or two on the exact subject they are interested in.
2.Our customer is the individual (there are millions) that currently spends $824 a year on books, audios and seminars for their personal development.
3. Success.com is the primary and their specific industry gurus websites are 2nd.

Reply
Sergiu
July 6, 2014 at 3:18 pm

1. Many of their students (customers) don’t actually apply what they learn and aren’t really engaged in the course. They want to increase the engagement level and motivate their students more powerfully to internalize what they learn.

2. Online course creators (prefferably have PAID online courses). They are usually experts, who teach, offer consulting/coaching/training services, create info products. They are 30-40 years old, in the USA, male, entrepreneurs/freelancers/consultants. They rely on their personal brand or on their reputation for most of their business.

3. Udemy.com

Reply
Lily Ann Fouts
July 6, 2014 at 2:36 pm

WHAT: My prospects really want to travel the world more, and have some time to do it, but can’t see how they could ever afford it. I solve the problem by teaching them techniques for traveling the world comfortably with a very small budget.

WHO: Female elementary school teachers between age 30 and 50, from Los Angeles, CA and New York, NY.

WHERE: I’m not exactly sure which *niche* sites (travel-related) they are on, but my research so far shows me that teachers from LA and NY who like to travel also like NPR and PBS, Huffington Post, and Ellen DeGeneres…and supposedly the website most visited by elementary teachers is scholastic.com. I would be willing to guess (based on some preliminary research) they also visit sites such as Travelzoo, online travel agencies like Expedia and Travelocity, and airline websites.

Reply
Christie Workman
July 6, 2014 at 10:29 am

What – The problem I solve for my clients is that I provide and develop coaching programs and resources to propel women to their greatest potential in an individual learning styling supported with an online community.It takes into account the personal and professional demands a woman faces when wanting to get a head.

Who: My customer is between a woman between the age of 35 and 45, She is in charge of her own revenue stream, owns a business, or leads in a nonprofit or community organization. She is wanting to get a head, have a life of significance and feel as if she is living with purpose. She lives in the U.S. and also relies on websites such as John Maxwell and Entreprenuer Magazine’s site.

Reply
Kristin
July 6, 2014 at 6:30 am

WHAT: Young couples just beginning on their journey towards location independence often have no idea where to even start and get discouraged easily with the amount of information they consume from the very beginning.

WHO: Young couples (in a long-term, committed relationship) from the USA with no business experience

WHERE: BootsNAll.com

Reply
Leo Tabibzadegan
July 5, 2014 at 10:28 pm

How the heck did you guys get peoples age? It’s not showing up on my FB!?

Reply
Chris Peters
July 5, 2014 at 10:53 pm

SOMETIMES it will show you the person’s birthdate. If that doesn’t work, you can SOMETIMES see their age if you plug their email address into Google+.

Otherwise, look at their education history. If they graduated from college, see if there’s a year that they graduated. You usually graduate from college in your mid-20s, right? Do the math.

Lastly, look at their photo (if they have one publicly-displayed). Guesstimate how old they are. If you got an age from the college graduation, do they basically look about that age?

Reply
Leo Tabibzadegan
July 6, 2014 at 2:03 pm

Thanks, you are genius! (and should work with the CIA lol)

Reply
Chris Peters
July 6, 2014 at 3:03 pm

Ha, you’re welcome. I am stubborn but not necessarily a genius. 🙂

Reply
Sandra Vargas
July 7, 2014 at 12:55 pm

This is a useless comment but I just needed to tell you that I loved that you used the word “Guesstimate.” XD

Reply
Chris Peters
July 7, 2014 at 1:06 pm

No comment about word usage is useless. 😉

Reply
Samantha Alvarez
July 4, 2014 at 10:40 pm

WHO: mid-career to late-career Nurse Practitioners who are stressed and/or experiencing career/life burnout.
Demographics: Female, live/work in the USA, 25-65 years old, employed full-time, often 60+ hours per week, and juggling family, social and work commitments, personality characteristics: people-pleaser, anxious, perfectionist.
Note: I was part of this demographic until a 3 months ago when I quit my job to start a lifestyle business, so I know my hyper-specific demographic well.

WHAT problem do they need solved: Help! How do I stop feeling stressed and burned out when I don’t have any time to add anything new to my schedule? Is there something I can do in 5 minutes or less and feel better immediately?

WHERE do they spend their time on the web: http://www.aanp.org (American Academy of Nurse Practitioners).

My 12 week goal is to get 500 signups to my “Burnout Recovery Bulletin.” I am starting essentially from scratch, as I have less than 50 now.

Samantha

Reply
Larry
July 4, 2014 at 7:47 pm

a) WHAT problem you are solving for them
my product helps them save their ass – quite literally. It helps alleviate discomfort or pain from prolonged sitting.

b) WHO your customer is
health and fitness conscious women

c) The #1 niche website WHERE your customers spend time on
was not able to discover this info from online research – my plan is to call a solid number of customers (shooting for 30) and ask them directly.

Reply
Vania
July 4, 2014 at 4:46 pm

What problem are we solving: How to keep employees engaged and motivated
Who: HR, training, organizational development leaders
Where do they spend their time: SHRM.org & ASTD.org

Reply
Chris Peters
July 4, 2014 at 11:48 am

a) WHAT problem you are solving for them

Allow web designers to set up a website that is easy for his clients/coworkers to maintain on their own, with safeguards in case they mess something up.

b) WHO your customer is

Male
25-35
Worldwide, but particularly USA and UK
Works in either a web design consultancy or as an IT manager

c) The #1 niche website WHERE your customers spend time o

Using this research method, I could not find many niche sites, which was very disappointing. From plugging the email addresses into Facebook and Google+ (Google+ proved to be pretty valuable too, so don’t count it out), I could only see links to the main social networks: Facebook, Google+, Twitter, YouTube, LinkedIn. All Facebook Group memberships were very niche and unrelated to my product.

If I had to guess niche websites, I would consider the ones that show up in search results when these folks are researching products and solutions to their problems:
CSS Tricks, StackOverflow, Smashing Magazine, Quora

BONUS: WHY I AM EXCITED ABOUT THIS!!!! (IN ALL CAPS!)

I have been collecting contacts via a lead form at http://www.liveeditorcms.com for over a year now. I have a few hundred email addresses, and I was not using this information for anything other than feeling good when the contacts have been flooding in and feeling bad during a “down week.” (What an emotional rollercoaster.)

After reading this post, I took a sample of 100 contacts from my database and used the process described in this wonderful post. I think it probably took 4 or 5 hours to do a thorough job and get through all the names.

I have really been able to feel more connected to these contacts as ACTUAL PEOPLE and think I want to do it for the rest of the names that I have in my database (as well as new ones that come in)!

In many cases, I got to see my contacts’ current websites and see the who was doing well vs. struggling. (For example, many had WordPress installed and a site set up, but were providing a pretty awkward user experience.) I really wanted to help the ones who had crappy websites or were providing an amateurish experience. It motivates me to keep building my product just to think about it.

I cannot stress what a treasure trove of information you get if you start collecting email addresses even before you launch your product or service. In all honesty, I kind of expect my initial announcement of “we’re ready!” to flop a little (it’ll only be the 1.0 release of my software, which I will not be 100% happy with, I’m sure), but using Noah’s method here has helped me to at least use this information to learn about the PEOPLE who are interested in my product. If they don’t sign up as paying customers, at least I learned something from them. Isn’t that what marketing is all about?

I already have ideas on how I can change my website to talk to these people differently. I can’t wait to see what week 3 of this course holds, and I can’t wait to start reaching out more. Thanks for offering this for free to get me off my ass and do something with my data!

Reply
Alex
July 4, 2014 at 7:50 am

1. People want to learn how to attract women properly.
2. ~30yr old single male
3. Dating blogs

Reply
Sandra Vargas
July 4, 2014 at 5:59 am

a) WHAT problem you are solving for them
A website for the businesses of people that want one but are facing some of the following problems:
* They have no idea where and how to start.
* Only have a vague idea of what they want to accomplish with their website.
* Don’t have the time to try to learn to do it themselves.
* Don’t have the money to hire an agency but don’t want to risk going to another cheaper site and have that decision blow up in their face later.

b) WHO your customer is
Male
30-45
Marketers, Managers, Founders
CA, United States

Books they read:
The Art of Non-Conformity, $100 Dollar Startup, The 4-Hour Workweek, books by Guy Kawasaki, The Tipping Point, 48 Laws of Power

Interested in topics like:
Startups, productivity, marketing, copywriting, social media, blogging.

c) The #1 niche website WHERE your customers spend time on
The Art of Non-Conformity

Other websites where they spend their time:
Startup vitamins
Ramit Sethi’s IWT
TED.com
Mixergy.com
Forbes

Reply
James A
July 3, 2014 at 9:57 pm

What problem am I solving:

Despite an outward appearance that they have their act together, some people can be a mess internally, and wonder whether this is normal or not. Looking for validation that this is ok.

Who is my customer:

Male or female, 35-45, married, couple of kids. Successful professional career or business owner. Willingness to reflect on their lives privately. Finds it intriguing to read about other people’s lives and how their thought processes work.

#1 Niche website where they spend time:

jamesaltucher.com

Reply
Nathan Gunn
July 3, 2014 at 9:32 pm

Time poor but the need to budget and save money where possible, my customer needs someone to help them make sure they pay the least amount for petrol, saving every dollar where possible without having to go into a deep research process to work out the best option. A one click answer to their concern about how much petrol(gas) to fill up with, or even no click.

My customer is female, 25-40 in Australia. They’re either a stay at home mum or work part time, they are also the money manager of the family expenses. They like to follow other mothers groups around and get advice from them, savings blogs, mummy blogs and budgeting blogs.

They can be found at http://www.stayathomemum.com.au/

Reply
Jack Rhodes
July 3, 2014 at 3:01 pm

Problem – getting the most out of their athletic abilities, so they can go play at the next level.
Who – 13 to 17 year old high school athletes for all 26 NCAA sports
Niche website – Anything athletic website that will promote their talents to college/pro coaches

Reply
Jay Tong
July 3, 2014 at 2:54 pm

WHAT: Artists have a hard time knowing which music service’s link they should use to share their music (sometimes spamming all of their links). Listeners on the other hand, have a very disparate online music experience and it varies heavily depending where on Earth they are (due to licensing territories).

WHO: Artists and their respective fan bases.

WHERE: http://bop.fm We’ve been working with major artists who really see the value in this and they’ve been promoting their discography to their fan bases via Facebook/Twitter. On the consumer front, reddit’s music subreddits have been getting lots of traction so we’re running campaigns to get music lovers to sign up. Using the spreadsheet from week 1, we plan to see what works/what doesn’t on that front vs other channels that we’re experimenting with as well.

Reply
Steve
July 3, 2014 at 1:30 pm

WHAT – clarity via a systematic formula for solving chronic health challenges
WHO – female, 40-60 years old, college degree, household income $75K +,
has chronic health concerns, is looking for answers but overwhelmed and
confused by all the information available and needs direction and clear
answers to get desired results, interested in natural medicine and reads a
lot about it, willing to pay for the solution
WHERE – mercola.com

Reply
Holly
July 3, 2014 at 1:09 pm

I know my in-person clientele quite well but am looking to move offering online courses. I will be doing some surveying in the next week to find out where they go online.

What problem I am solving:
– people with pain or injury
– want to get back into shape and are intimidated by starting an exercise program and don’t know where to begin
– have back, hip, neck or shoulder pain that restricts their active life

Who is the customer:
– They are motivated and ready to get better
– age – 35-60
– gender – male and female
– education – college or higher
– professionals
– income – $75k or higher
– married or single with no small children, kids are grown and out of the house
– live near or in cities
– go to massage therapists or Chiropractors
– want to learn about their body and how to care for it as best they can
– take some initiative in their personal care

Where are they?
– facebook
– chiropractic offices
– farmers markets
– super supplements
– trader joes
– whole foods
– health clubs
– races

I would love your feedback as to where you all might think this clientele might go online.

Reply
Julia
July 3, 2014 at 9:46 am

WHAT
Pet-Owners want nice ans special things for their pets. A lot of tiny business sell those products, but are very hard to find. So Petomino is a marketplace for those tiny business and safes customers a lot of search-effort.

WHO

Cat and/or Dog Owners
female
age 35-50
from Germany, Austria, Switzerland
middle-high income

WHERE

I believe they are in the many really big FB-Groups for any dog or cat topics. They also read Blogs about those topics. I don’t know this, though, because I could not find any of them on FB :-/

Reply
Julia
July 3, 2014 at 9:10 am

Hey guys!

Do you have any ideas how to find out about your customers habits, if none of them can be found on FB? I believe they are either not on FB or they use a fake name (a lot of germans do that). Searching for the email did not get an results either. So, all I know is their name, address and gender :-/

I would be happy to see your ideas, thank you!

Best
Julia

Reply
Tyler
July 3, 2014 at 7:16 pm

Hey Julia: You can try Twitter as well or other social networking sites that may be popular in Germany. If that doesn’t work, try sending them a very short survey. Noah has a great write up about how to do that here http://okdork.com/2013/10/14/how-to-use-surveys-to-get-insane-results/

Reply
Dustin
July 3, 2014 at 1:14 am

A) The problem I’m solving for my customers is how to start and grow their own side projects while working full time

B) My customer is Male, 25-34 from the U.S., currently work in marketing or graphic design full time, trying to learn how to start and grow a side project, dominantly looking for marketing and basic web development advice

C) #1 niche website is growthhackers.com

D) I sound a lot like okdork…

Reply
Drew
July 2, 2014 at 9:12 pm

What Problem: Satisfying cravings for an awesome dessert. Also, giving people a good dessert that is gluten free.
Who: 25-34 affluent female. Supports local business, interested in baking, eats great food and isn’t opposed to spending money to get it. Bonus: Dislikes gluten
Where: Dream site is probably Goldbely.

Reply
David Roa
July 2, 2014 at 6:35 pm

Hi there, first of all I just wanted to thank you guys for the chance to learn with you people, it is awesome to be able to absorb all the knowledge from the best out there.
I am David Roa founder of ROAnaturals, an international trading company of food products and agricultural commodities, basically we ( just me) intermediate in the trading of products such as refined sugar, fruit concentrate, fruit pulps, frozen cassava, green lentils, flax seed. We also produce privet labels in many food products.

Now, having introduced a bit my company lets get down to business.

a) WHAT problem are you solving to them.

I am a bridge between a big distributor, supermarket chain and food manufacturer to the grower, I go direct to each end of the supply chain in order to reduce intermediaries and improve cost efficiency in the trading process. Basically I solve a problem to both ends of the supply chain, to the grower and producer, I give them the opportunity to reach international markets and go to direct buyers without using a intermediary in the country of origin nor the destination. For the buyer or importer it works exactly the same but vice versa.
This problem is created by the lack of market experience and language barriers that many exporters and importers have, something that I have learned by traveling and living in different locations in North America, Europe and Latin America.

b) WHO my costumer is.

My costumer data base relies in three mayor segments with one thing in common, they are ready and able to buy from me a minimum purchase order of one container load of the products I offer( between 20 to 26 Metric TONS), having said that, I sell to big food distributors, supermarket chains and food manufacturers in need of raw materials of top quality to make their products. Decision makers in these enterprises are between 42 to 65 years old, have at least 15 years in the trade and do not use to the fullest the Internet (this is an issue), the good news is that the lower and mid level administrative officers belong to a younger demographic that are more familiarized to online tools and are in charge of product sourcing and have a great deal of influence to the decision maker.

c) The #1 niche website WHERE my costumers spend time on

To be honest, I have no idea where they might spend their time online, I can come up with sites such as linkedin, alibaba and some Government trading websites, due to the age range of my demographics it is hard to determine (for me) where are they heading online, however, I see this as an opportunity to create that place online where they can find useful information and have their attention in a more direct way. In terms of the mid level administrative staff, I can not find the right psychographics for this particular group because from my experience they are just doing their job, just fulfilling a task and not having a vocational path like their bosses. May be I am wrong on the last statement and I need to figure them out better.

This is what I have to say about my particular niche and demographics on food trading, I am doing this course cause it has been stupidly slow the first semester of this year, also, because due to the fact that I am not making much money now I have realized that I need an complementary source of income, but not in the same path of selling container loads but to create a source of passive income. I still need to validate my idea but I want to start a blog that talks about lifehacks, entrepreneurship and to introduce to people many online services out there that not many people know about. my main audience would be the “nostalgic market” of Hispanics living in the USA, Canada and Europe because they would have a more developed culture of online purchasing and a strong desire to do something else for themselves, also, entrepreneurs and high educated people in countries in Latin America where online purchasing and the access to credit cards are more advance like Colombia, Brazil, Panama and Chile.

Advise is always welcome.

Reply
Brandon Frisch
July 2, 2014 at 6:14 pm

WHAT:
Poor speaking prowess of college students. Poor speech preparation habits. Giving college students a more accessible, more valuable resource than what is already offered.

WHO:
College students whose focus is Business and/or Communications

Where:
Mashable.com

Reply
Josh Graber
July 2, 2014 at 12:27 pm

A) WHAT problem are you solving for them? The web/app development and marketing industries have high barriers to entry. We solve this problem by filling the need for website/app creation and online marketing services.

B) WHO is your customer? 35-50 y/o males in Texas who own or are in charge of marketing for real estate/development companies.

C) WHERE do they spend their time? Websites similar to Forbes.com give our customers information on the latest in industry news. When they learn of a need, they then search for companies like us to fill that need.

– Josh

http://www.poeticsystems.com

Reply
WriterInbox
July 2, 2014 at 12:17 pm

A) We are scouring the web to find med-high quality freelance writing jobs, saving them 1-2 hours/day so they can focus more time on doing what they love (writing that next great piece of content)

B) Our customer is a woman, between 35-55, not married, has been a freelance writer for 5+ years, lives in the Midwest of the united states, they have a few recurring highly paid gigs at medium/large size publications but use lower paid writing marketplaces and lower paying writing odd jobs to fill in the gaps and inconsistencies in their income

3) Freelancewritinggigs.com (and various small niche sites and communities for freelance writers)

Reply
Nick J. Maloof
July 2, 2014 at 10:04 am

a) WHAT problem you are solving for them:
I would like to offer help to those needing state of the art Real Estate service.

b) WHO your customer is:
I’m part of a global network of over 500 Premier Real Estate firms. Anyone looking to relocate, buy, or sell real estate.

c) The #1 niche website WHERE your customers spend time on: Most people use Zillow, Trulia, or Realtor.com to search.

Reply
James Adam
July 1, 2014 at 9:37 pm

a) Harmonia solves the problem of unhappy teams caused by unfair distribution of hidden work, team chores being left undone or, worse, always falling to the people who care most, demoralising them and the team as a whole.

b) My target customer is the owner of a small knowledge-based/creative business, working with between 3 and 20 people. They don’t like to micromanage, and prefer their team to self-organise and for people to take responsibilities on themselves. They value their time, and the value the time of their team members.

c) Lifehacker, for getting ideas about ways to streamline work

Reply
Enrica
July 1, 2014 at 5:23 pm

a) WHAT problem you are solving for them?
Problem of finding all the necessary info from the European Commission about EU funded projects
b) WHO your customer is?
EU project designers & EU managers
c) The #1 niche website WHERE your customers spend time on:
http://www.europafacile.net/

Reply
Sean L
July 1, 2014 at 4:32 pm

WHAT: The difficulty of recruiting college talent and branding your company to millennials that need jobs.

WHO: HR Managers, College Recruiters, Career Center Leads

WHERE: LinkedIn or NACE

Reply
Heather Chavin
July 1, 2014 at 3:06 pm

My organization provides specialized con ed/certification/residency/fellowship for PTs.

a) The primary problem solved is reducing fear of failure in the clinic (not being able to help patients) thereby creating confidence. Secondarily, we provide a path for advanced expertise and status (develop a reputation for being smart/skilled enough to help really challenging patients).

b) Who: 50/50 male/female, 25-30 for our initial courses, USA – all over but more in mid-larger urban areas, licensed PTs 1-3 years out of school, most work for private practices specializing in outpatient ortho but a fair number are at larger chains and hospitals.

c) I checked out 25 people and ended up with partial data for 19. Zero websites listed but some data was gleaned from groups and follows. APTA, their various alma maters, their workplace, their sports hobbies. I also learned that they do NOT connect with their local APTA Chapters, however I would be interested to see if they are members and on the email lists instead.

I don’t find that my market fills out their hobbies and interests in the various social networking sites so this was a challenge.

Reply
Tim
July 1, 2014 at 12:07 pm

WHAT
Businesses spend lots of cash on their customer education. We want to turn their cash eating customer education into scalable money making machine. Spend less, earn more, increase customer happiness.
WHO
Businesses with wide spread customers who sell prefarably complex it-products. And request credibility around their product. So business owners or training-staff.

WHERE
Tech blogs, support providers, learning communities

Reply
Valerie
July 1, 2014 at 9:04 am

a) WHAT problem you are solving for them
Our customers are businesses or job boards who have trouble finding the right candidate for the right job. They either get too many candidates or too few, or just not the right ones. Maybe their job description wasn’t clear enough, or maybe the candidates just sent an automatic response. We have the solution for this: we sell animated video job ads. These allow businesses to customize their job ads, use their own branding instead of just static texts and make candidates more attentive to the requirements of the job.

b) WHO your customer is
They are generally recruitment managers between the age of 35-50, male or female. They are very concerned with their competitors, and want what their competitors have. They like innovation, but are not entirely up to date with the latest possibilities the internet offers.

c) The #1 niche website WHERE your customers spend time on
They’re very concerned with recruitment strategy so they spend a lot of time on recruitment blogs, for example indeed.com.

Reply
Will
July 1, 2014 at 8:32 am

Taco deli tacos are amazing… moving on.

1.) The home renovation process from bidding to close out is a complicated and frustrating process that most homeowners only do a few times in their lifetime. Getting reliable accurate information and assistance through the project is difficult and not cost effective. Homenity.com provides each homeowner with a home renovation concierge to help them budget, contract and manage their home renovation projects.

2. Our customers are new homeowners between the age of 30 and 45, who have a combined income over $100,000. They enjoy HGTV and Extreme Home Makeover and get a subscription to Pottery Barn.

3. My customers spend their time on Houzz.

Reply
Vojta Lim
July 1, 2014 at 6:57 am

WHAT: Adventure Trips to the most amazing places on Earth. We take you skiing powder to Japan or Mountain Biking in Patagonia. And you will learn how to master your skill. You will get out of the office and reconnect with nature and yourself again.

WHO: 25-34 old (mostly) males, love outdoors, well paid (mostly) office job, love skiing and mtb and want to get better and get unplugged from the office

WHERE: they spend their time here: http://freeskier.com/, http://www.powder.com/ or http://www.mtbr.com/,

Reply
Korina Lopez
June 30, 2014 at 10:24 pm

A) WHAT – Providing a unique alternative to the traditional bachelorette party experience by offering vintage pin-up portrait parties.

B) WHO – My customers are female aged 18-40 who are planning a wedding for themselves or others in Central Texas.

C) WHERE – My customers spend time at knot.com, weddingwire.com, pinterest and facebook. Pinterest ranking at #1.

Reply
Rob
June 30, 2014 at 8:54 pm

a) Selling unique and vintage items while providing entertaining and educational history.
b) Hipsters and Women in their 40s-50s
c) Etsy vintage

Reply
Katya
June 30, 2014 at 7:02 pm

WHO:

Transformational Entrepreneurs (coaches, healers, teachers, and leaders). Ages 35-45 years old. Female. They’re ambitious, creative, DIY-ers, empowered and ready to work!

WHAT:

The problem that Transformational Entrepreneurs (coaches, healers, teachers, and leaders) have with technology – they haven’t finished their websites, they can’t start, stay focused on, and complete to-do’s and projects, they don’t know much about technology OR they get frustrated trying to figure things out on their own.

WHERE:

holisticmba.com, goddessbusinessschool.com, and marieforleo.com

Reply
Katya
July 1, 2014 at 12:17 pm

I just have to say this:

My goal for Summer of Marketing week 1 was “I want at least 4 clients per month, which means I’ll be making at least $2,000 in revenue per month.”

And I JUST reached that goal TODAY after working on this goal for 2-3 weeks now!!!!!!

THANK YOU Noah!!! 🙂

Reply
Curt
June 30, 2014 at 5:32 pm

a) WHAT problem you are solving for them
Many small businesses don’t have the money to pay for traditional marketing. I am providing them with the LOWEST cost solution with the HIGHEST return on investment. I move them into the Google, Bing, and Yahoo local top 7 listings, because it is where the customers with purchasing intent are looking.

b) WHO your customer is
I have been having a hard time pinpointing exactly who my customer is because the potential pool is so large. My first few iterations of this left me with something like the junk below

“My customer is the small business owner who is just starting out, relies primarily on word of mouth for client acquisition, or is currently paying for ad words and is not in the top 7 local results.”

Yes, ladies and gentlemen that is what horse$h!t looks like. So after messing around on google and the census page and a bunch of other time wasting activities, I had a epiphany. Why don’t I just pick one super specific category and research that customer. Find out their demographics, psycographics, and other needlessly large worded things that would help me develop a kick ass story that will convince them I’m as awesome as my mom thinks I am.

There are 10+ hot air balloon tour companies in Colorado Springs that are not in the top 7 local search results. After, doing some digging I found that they communicate using amateur radio and there are tons of amateur radio/hot air balloon forum posts filled to the brim with what they are interested in.

They are predominately male 35 – 50 years old (could possible drive a red corvette and have a much younger girlfriend.)

Extremely technically proficient (I can use technical explanations with them)

They are getting tons of mileage out of the Colorado Pot Laws, I got high in CO (altitude not weed) hahaha. (They have a sense of humor)

They have an extreme fear of power lines. (That’s healthy)

They have a huge 3-day event coming up at the end of August (OPPORTUNITY).

What are their 3 favorite websites to learn about businesses like mine? Unknown, but I’ll be sure to ask them when I call.

c) The #1 niche website WHERE your customers spend time on.
Not a place I could really market to, but they spend more time on NOAA.gov than a storm chaser in Oklahoma. They REALLY give a shit about the weather. They also hang out here: http://www.ppares.org/news.php and I can reach out to them on this forum.

I’ll keep everyone informed on how this little experiment goes.

Reply
Phil T
June 30, 2014 at 4:02 pm

1. WHAT: Commemorating customers’ sentiments about their family homes through original illustration
2. WHO: Primarily women between 45-55 / Educated to college and graduate school / Household incomes of 150K and above / Chicago / Active and entrepreneurial / Home decor and design enthusiasts
3. Houzz.com

Reply
Joanne
June 30, 2014 at 3:05 pm

a) Problem: Women who have petite feet often cannot find attractive, fashionable heels online or in stores! Our e-commerce store will offer more than 700 different styles ranging from US Size 3 and up!

b) Our customer will be women who have petite feet, or anyone that is looking for fashionable heels at a reasonable price. They will live in North America (Canada/USA) and follow trends for petite women such as extrapetite.com or stylishpetite.com
c) extrapetite.com, a petite girl’s fashionable blog for petite finds.

Reply
Thomas Lundh
June 30, 2014 at 2:30 pm

a) WHAT problem you are solving for them
Norwegian businesses spend alot of money on newspaper ads, adwords and other stuff to drive traffic to their (horrible) websites. But are they converting? NO. I am helping them 1. Making sure they get their value worth from the expensive newspaper ad and adwords. and 2. I am tracking and analysing the results their website / my video is getting them.

How am I doing this? By helping them optimize their website for conversion.

b) WHO your customer is
Medium-large business owners who actively spend money on marketing but has no clue wether or not he’s getting a return on his investment. Tbh they have probably delegated this to some employee who is slightly less clueless than them, and that person has just hired some random website company. The employee convinced him that this is as good as websites gets, and since my costumer is really uninformed he believes his employee.

(MASSIVE speculation.)

c) The #1 niche website WHERE your customers spend time on
Two newspapers; VG and Dagens Næringsliv. From searching through 15-20 business owners I found that alot of them either dont have, or have very little information on LinkedIn and Facebook. Norwegian business owners are slow to adopt new technology.

Sent out emails asking for a quick meeting with 10 of these guys yesterday – 1 responded allready. Meeting setup for 30th of July. (Abit far ahead in time, but at least its something!)

Reply
Edu Poch
June 30, 2014 at 2:14 pm

WHAT:
I create music, so I think I can sell them ‘joy’ 🙂

WHO:
People who love spanish independent music

WHERE:
Music blogs (http://jenesaispop.com, http://rockdelux.com, http://mondosonoro.com, etc.) and online music platforms (Spotify, Bandcamp, Soundcloud, etc.)

Reply
JVG
June 30, 2014 at 1:56 pm

::PROBLEM::
Our target customer has two problems related to following up to grow their business and PolitePersistence solves both.

1) Either they are spending a considerable amount of time and mental energy scheduling calendar reminders or using follow up reminder services to stay in touch with leads, prospects and customers.
2) Or they are completely forgetting to follow up thus missing out on opportunities, stronger relationships and new business.

::WHO::
– Male
– 25 to 40
– USA NY/CA
– Websites: lifehacker.com, labs.openviewpartners.com, bothsidesofthetable.com
– Business Development
– Small business with a sales force of 5-15 employees

::#1 Niche WEBSITE::
http://www.funnelholic.com/

Reply
Pascal Wagner
June 30, 2014 at 11:16 am

This assignment was pretty rock solid! I think we nailed it.

What:
Travel Around The World For Free (Without Ruining Your Credit Score)

Who
———
Age: 25-30
Gender: Female (But it’s really both)
Country: USA
Websites: Pinterest, Lonely Planet
Work: Have parttime/fulltime day jobs (mostly not corporate) who work at coffee shops, stores, restaurants, etc..
Problem being solved: Flights are too expensive to go traveling to Europe, South America (or anywhere on the globe)
Solution: Our book explains how to get flights for (basically) free by applying for credit cards which earn them airline miles they spend to get their flights for free… We show how to do it without ruining your credit score (by documenting several people who’ve done it over the last couple years).

#1 Website Our Customers Spend Time On:
————
Pinterest

Reply
bryan
June 30, 2014 at 10:45 am

WHAT:
Young and emerging design professionals want to know what it’s like to work in a design studio.

WHO:
18-24 Y/O
Male
Midwest
Loves comedy like Conan O’Brien
Uses Facebook, Twitter, Maybe Instagram, Linkedin soon
In a Design University
Slightly Shy

WHERE:
#1 Niche website is probably ArchDaily
#2 is Dezeen
#3 is Archinect
#4 is Behance
#5 is Dribbbbbbbbbbbbble

Reply
Brenon Conn
June 30, 2014 at 10:33 am

Noah Kagan and Seth Godin are in a league of their own! I love the chance to practice marketing in this summer course.

a) We solve the problem of getting your storefront online fast, fresh and completely responsive, so you can focus on your operations and sales.

b) Our customers are:
Male/Female
Age range (25-50)
Mainly, Nashville TN, United States

c) The #1 niche website where our customers spend time is http://www.nashvillescene.com/.

Reply
Maria
June 30, 2014 at 10:16 am

A) I make insanely practical themed planners. My target customer knows she wants to achieve more while fasting in Ramadan but doesn’t know where to begin and what that would look like. I cut through the fluff and give her a battle plan she can use and customize.

B)
Muslim
Female 25-30
English Speaking
USA

C) Subscribes to Qur’an Weekly and follows their fb page.

Now I dislike marketing and copywriting so I end up doing adhoc mediocre stuff and in doing so I get in my own way. I think I could and should be reaching even more people but I choke. Even so just this month (June) the free version has been downloaded 7700+ times in 100 countries. I’m very proud of my planners! I am not proud of my copy or marketing though. It’s embarrassing.

Reply
Julia Tunstall
June 30, 2014 at 9:53 am

Out of order: 🙂
2) The Customer: Online Biz owners & bloggers who have monetized their website, work from home, and don’t have a network of peers doing the same thing.
1) My site gives my customer a venue to meet other like-minded folks through on-topic video conference calls so they can build relationships, make online friends and form Mastermind Groups.
3) Niche Website where my customers spend their time:
My customers are Pat Flynn lovers! They’re over at http://www.SmartPassiveIncome.com and listening to his podcast.

Reply
Michael J.
June 30, 2014 at 9:51 am

I love your KingSumo app. However, our blog is hosted on a BigCommerce platform, not WordPress. Do you offer a similar program for BigCommerce. And if not, can you recommend one? Thank you.

Reply
Noah Kagan
June 30, 2014 at 10:55 am

Yes, we’ll offer a version via SumoMe.com in the future for all non-WP sites.

Reply
Holly
July 3, 2014 at 12:44 pm

Hey Noah, I have one issue with SumoMe. I read a lot of your and Bryan’s blog posts on my phone and the share graphic covers a large part of the center of the picture when I’m reading and takes a long time to disappear. A lot of times I can’t actually see the photo or infographic well until it disappears. Is it possible to put that at the bottom of the picture or make it smaller so it doesn’t obstruct the photo?

Reply
Tania Dakka
June 30, 2014 at 9:36 am

What: Solving the problem of sameness via copy that makes people actually want to read
Who: The business owner whose website is putting people to sleep with their words because they sound like every other Dick on the Net
#1 Niche website: Facebook (like the rest of the planet LOL), second would be Twitter (because it always is)

Reply
Tyler
June 30, 2014 at 9:43 am

Hi Tania (and others)! Facebook is definitely a site that many of your customers are using. Try to figure out what other specific, niche sites they are using too. The more specific the site the easier it will be to reach your customers, know what they are thinking, and target your advertising.

Reply
Tania Dakka
July 1, 2014 at 4:11 am

Ohhh, like how mom’s use Cafemom? It’s like a little social site for mom’s with forums and groups, etc? Would Reddit be another example? (Pretty sure mine aren’t there, though…) I’m at a loss to think of others. Guess it’s time to dig in and ASK. Thanks, Tyler!

Reply
matt@giantjengafactory.com
June 30, 2014 at 9:31 am

Great article! I’m following along diligently…
a) Problem I’m solving: How to get your brand in front of customers in a fun and positive setting (via customized giant Jenga sets)
b) My customer: Liquor brand managers and owners of breweries. Company party organizers.
c) Their fav website: Business Week

Reply
Dave
June 30, 2014 at 9:28 am

a) Affordable websites with no bs. Responsive, SEO optimized and beautiful
b) Small business owners who can’t afford to spend $5k on a website from a bigger competitor, don’t want to do it themselves and can’t afford a staff web developer
c) Facebook

Reply
Karen
June 30, 2014 at 8:23 am

a) WHAT problem you are solving for them
Our target audience doesn’t have much time to cook on weeknights and Kip Kitchen gives them everyday meal ideas and delicious dinner recipes that are quick and easy.

b) WHO your customer is
Female, living with a partner, dual income no kids (both have busy full time jobs)
Aged 25-45
English-speaking countries worldwide, esp US
White collar
Has an interest in cooking
Main person who cooks at home
Internet and social media savvy

c) The #1 niche website WHERE your customers spend time on
Pinterest

Reply
Erich Stauffer
June 30, 2014 at 8:19 am

How do you “Search each customer’s email address on Facebook.”? I tried this and Facebook doesn’t appear to allow this functionality anymore. Is there something I’m missing?

Reply
Tyler
June 30, 2014 at 8:22 am

Hey Erich: You can also try searching for their name. Most email addresses give the name away (e.g. John.Smith@xmail)

Reply
Erich Stauffer
June 30, 2014 at 8:25 am

Sorry, I guess it does work just by pasting in the emails in the search, I just hadn’t found one that worked yet.

Reply
Chris Peters
June 30, 2014 at 10:00 am

You paste their email address into the search box at the top. Sometimes someone will come up, sometimes not. If you only see a result for “Search the web for …”, then that email address is not searchable.

Reply
Sergiu
July 1, 2014 at 9:59 am

Here’s a much better way to find people’s emails. Besides what this guide tells you, you need to know the person’s name and website, if they have one, so you know how the email ends ( @dude’swebsite.com ??? ) https://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/
It works almost all the time for me 🙂 Good luck!

Reply
Tyson Young
June 30, 2014 at 8:11 am

WHAT
After completing a project for a client, obtaining feedback and testimonials can be extremely challenging.

WHO
Freelancers, designers and small businesses.

WHERE
http://www.theloop.com.au

To get started and validate this we’ve thrown up a landing page to Vouch Potato, an incredibly simple service to help you collect testimonials from clients. http://www.vouch.tyson-young.com
In total, this took us 3hours and 10minutes, so it’s a bit rough but we haven’t spent a cent yet.

As I mentioned in Week 1?s comments, our goal is to get 100 signups by the end of this 12 week course. Similar to the #pythonchallenge I undertook (www.tyson-young.com) the Vouch Potato landing page is far from refined so all feedback welcome! 🙂

For those that do sign up, we’ll keep you posted with our development blog – there’s already some exciting stuff were working on in the background 😀

Reply
Sam
June 30, 2014 at 7:39 am

1. The Problem
It’s tough to get stylish and better fitting bespoke corporate apparel in the market that lasts longer and looks good.

2. The Solution
With our background in fashion design and with the support of an expert tailor we’re providing them with the best fitting corporate apparel (ie. Shirt, Tshirt etc)

3. Who our customer is
Our customer is anyone aged between 30 to 40 (Male or Female) working at mid-level MNC in HR or Admin department.

4. Where our customer spend time
Linkedin.

5. Location
Mainly located in Gujarat India.

Reply
Arielle Levitan
June 30, 2014 at 7:32 am

Our ideal customer is a thirty-something woman who wants to be healthier but is confused about what vitamins she should be taking as part of a health routine. She doesn’t have the time to do the research herself because she is busy taking care of kids and/or pursuing her career. She is confused about all the conflicting information she hears and wants a simple solution to address her exact needs. She spends much online time on Facebook, Huff post and some women’s lifestyle sites. We are still in the process of trying to figure out which sites she turns to for this specific information.

Reply
Sagar
June 30, 2014 at 7:21 am

a.) I am solving my customers problem of getting more traffic and sales for their Ecommerce website.

b.) My customers are small business owners who want to take their Ecommerce business to the next level. Gender: Male/Female, Age Group – 30-40, Location: US, Europe, Platform – Use Shopify as their Ecommerce platform for selling online

c.) Shopify Blog – http://www.shopify.com/blog

Reply
jeremy
June 30, 2014 at 7:21 am

1. People want to learn how to apply Lean UX
2. Designer, Product Manager
3. Marketing blogs

Reply
Raleigh Werner
June 30, 2014 at 7:19 am

a) Visit more apartments in far less time — only 30% of apartment-seekers visit 5+ apartments during their apartment search. Jumpshell enables these renters to see 4+ apartments less time than it takes to schedule a single showing.

b) Jumpshell’s target customer is someone between the ages of 20-34 looking for 1-3 bedroom apartment in 10 specific Boston-area neighborhoods (won’t list them all here), who can also afford a full broker’s fee (one month’s rent).

c) 87.5% of renters start their apartment search on Craigslist and spend 20-30 hours browsing online listings (75% of the apt. search process). Craigslist is ABSOLUTELY where our customers spend time.

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Tyson Young
June 30, 2014 at 5:48 pm

“hermit crabs work together to find new homes. people should too.” haha love it. Great work Raleigh

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Raleigh Werner
July 2, 2014 at 10:10 am

Hah, thanks! We were really tired of apartment search sites w/ “rent” and “apartment” and “pad” in the name…went in a totally different direction.

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Alex Vedernikov
July 7, 2014 at 11:54 am

Raleigh, totally agree that Craigslist is the leader among real estate listing platform. But just wondering if you have a legitimate source for the claim of 87.5% of renters starting with that website. Would appreciate a link! P.S. love your business idea!

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James Carbary
June 30, 2014 at 7:15 am

It’s really hard to organize an entire day to celebrate someone you love. Our site lets you do it in less than 5 minutes. Send invitations to friends, give everyone an awesome bank of celebration ideas to choose from, and let each participant choose a time during the day to love on the Worth Day recipient.

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Tyson Young
June 30, 2014 at 1:33 am

WHAT
After completing a project for a client, obtaining feedback and testimonials can be extremely challenging.

WHO
Freelancers, designers and small businesses.

WHERE
http://www.theloop.com.au

To get started and validate this we’ve thrown up a landing page to Vouch Potato, an incredibly simple service to help you collect testimonials from clients. http://www.vouch.tyson-young.com
In total, this took us 3hours and 10minutes, so it’s a bit rough but we haven’t spent a cent yet.

As I mentioned in Week 1’s comments, our goal is to get 100 signups by the end of this 12 week course. Similar to the #pythonchallenge I undertook (www.tyson-young.com) the Vouch Potato landing page is far from refined so all feedback welcome! 🙂 For those that do sign up, we’ll keep you posted with our development blog – there’s already some exciting stuff were working on in the background 😀

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Josh Graber
July 2, 2014 at 5:16 pm

Hey Tyson,

I love the name “Vouch Potato” haha. I think this is a great service that will be useful to a ton of small businesses/business owners.

Landing page feedback:

I like the simplicity of the content. I think the entry form for e-mails should be above the fold and I would remove the links in the top right that scroll with you…they were just kind of in the way (not to say annoying) and didn’t have that much utility. Also, the Zero Blink page didn’t load, at least for me.

Overall, I like the page and I really like the idea, though!

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test
July 26, 2016 at 1:42 pm

that’s cool!

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