A year ago, I was scootering around India.
I was trying to get back to my friend Susan’s place.
It was dark, late and I only had a vague idea of where I had to go.
It took me 45 minutes to get back.
Guess how long it took this time? 15 minutes.
3x faster just knowing where I wanted to go and planning it out.
Marketing is exactly the same.
Know where you want to go and work backwards to figure out the best way to get there.
To market something is essentially three things:
The WOW formula!
1- What problem are you solving?
2- Who is the customer for that problem?
3- Where are they?
That’s it. Nothing else matters. Queue Metallica.
Chances are that, at one point or another, you’ve been in a meeting related to customers, profit, or advertising without ever talking about WHAT problem you are solving, WHO the customer is, or WHERE the customer is.
Each week, I’m going to share a fun, short story and give you 1 actionable marketing task.
If you commit to doing the work, you will get the results you want.
This week we are going to help you plan out where you exactly want to be and the ways you think you can best get there over the next 12 weeks.
1) Your Destination:
What 1 specific objective do you want to accomplish in 12 weeks?
Most people say 2 goals. Don’t
Most people aren’t specific. Don’t
Most people think too little about this. Don’t
Pick 1 exact thing you want to accomplish in 12 weeks (1000 email signups, 10,000 visitors to my blog, sell $500 of my product, etc)
Once you’ve completed this task, leave a comment here with where you want to be in 12 weeks. Go comment here now.
2) Your Route to Get There
Create your own Quant Based Marketing spreadsheet to hit the goal you figured out in #1
Here’s the exact Quant Based sheet I created at Mint that helped us get to 100,000 registered users within 1 month of launch.
Any time I launch a new product or business, I use a spreadsheet EXACTLY like this to plan my marketing. Over the course of the next 12 weeks, you’ll get better at fine tuning your QBM sheet.
If you’re new to marketing don’t be thrown by the word “Quant”. Just think “Number Based Marketing”. The entire idea (and the veterans out there know this) is to work backwards to the solution. Just like my scooter ride in India.
View and Download on Google Drive OR Download it as Excel file here.
A) Write in your specific weekly goal for the next 12 weeks.
B) List out ALL the possible activities you can do to hit your goal.
Don’t hold back, write down everything. Once you’ve come up with every possible idea use this free PDF of the top 10 Major Marketing Channels to give you MORE ideas.
C) Write down the result you think you’ll get from each activity towards your goal.
D) The key thing is to make sure your totals for each action add up to your target goal
Here’s an example of someone trying to get 500 visitors:
Starting a blog: Traffic = 100 visitors
Write a Guest post: Traffic = 200 visitors
Reach out to influencers on Twitter: = 25 visitors
Post on LinkedIn Groups = 175 visitors
Total ========> 500 visitors
Bonus: For people who comment, get to work and get results, each week we’ll include success stories so you’ll get free exposure to over 15,000+ people.
Noah & Tyler
P.S. Remember, leave a comment below with where you want to be in 12 weeks.
I would like to have 1,000 email sign ups in 12 weeks
1000 subscribers for new podcast Rebel Radio.
Earn USD 3000 in Week 12
I want to launch and sign up 10 subscribers to my Patreon account.
My goal is to gain x2 visitors in my website
Goal is to get 10,000 email subscribers in the next 12 weeks
I want to get 20 webdesign gigs.
get to 1000 email subscribers
I want to get 500 more clients for http://www.nutritioapp.com. Noah, is there any metric to measure user engagement after they sign up? Things like how many times they log in? Or is this out of the scope of marketing?
500 new members
My primarily goal in this 12-week course is to double my previous organic traffic count.
To explain "previous" ... in July 2015, I hired a supposed SEO expert to help me develop traffic to my site. After 6 months (the agreed upon period), he'd gotten me to about 100 visitors per day according to GA. What I only recently found out was that he manufactured the traffic so it was 99% fake. He's since disappeared and his bots or whatever are gone so I am now getting 2-5 visitors per day.
My goal is to beat his fake 100/day by 2x, or 200 REAL human visitors per day.
Would like to get 10,000 sign ups to our product(EMERGE App) in 12 weeks . 16/5/2017
The goal is to get to 40 bookings a month by week 12
Used some of the channels listed on your spreadsheet to grow my email list to 1200+ subscribers in less than 2 months. Looking to get that number up to 5k within the next 12 weeks! Thanks for the inspiration!
My goal is to get 1000 subscribers to Abqary Report Email list
1,000 new email subscribers in 12 weeks!
I want to have 5,000 subscribers after 12 weeks
My goal is to start a blog and get atleast 500 loyal email subscribers.
3000 likes on our Facebook page by November 31, 2016. My marketing consultant friend told me that this is a pretty tall ask, but with Noah's help I feel like we can do it!
I want to have my mobile platform solution completed, and have 5 paying subscriptions.
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