If you were an ecstasy dealer would you rather deal them at a rave or deal them at Whole Foods?
Trick question because it's both. Kidding. It's at a rave.
Work backwards from where your ideal customers already are.
With OkDork, I ask myself, "Where are marketers hanging out online?"
Answer: GrowthHackers.com (thanks Sean!) and Inbound.org (thanks Rand and Dharmesh).
They are in my bookmarks bar and I go to those sites several times a week.
Now, I have to be honest. I wanted OkDork to eventually be featured on those sites.
And now OkDork is regularly featured there. It wasn’t instant, I had to put work into it, and give back before I ever asked.
Here’s what I did:
a) Genuinely befriended people who write witty comments or submit great posts
b) Actively asked active members to review articles I’m working on
c) Click links, up vote and try to comment if applicable
Where does your group of customers hang out online or offline?
This week I want you to get active WHERE your ideal customers are.
Don’t go spamming your links all over the place!
Think of it like dating. You have to court them. Interact. Woo them. Impress them. Buy them at least 1 drink.
Only later can you then expect them to (maybe) give you a good night peck on the cheek.
Some places online that are good for this:
1- Facebook groups. You CAN search for them
4- Hacker News
Activity Week 6: Go Vocal for a Week
1) Post a comment with the 1 place your customers are hanging out online.
(Go back to Week 2 if you haven’t defined your customer or know a number of sites where they spend time. BTW Facebook and Twitter don’t count. A specific group on Facebook DOES count.)
2) Do 1 valuable thing EVERY DAY to contribute to that group. Don’t ask for anything.
If this seems really simple...it is. But I can’t tell you how many people choose to be active in a group ONLY when they need something.
Don't be that person and you'll have better contacts, better customers, and a better business.
Schedule a 10 minute window every day to visit that site, read comments/posts, and add your own thoughts--make it valuable.
Noah & Tyler
Good place to start:
I did things a little differently. My target is coaches and they all have their email online so I'm currently using a VA from oDesk to compile a hit list for me.
Thanks for all your help. Seriously way too much for me to take in but you are helping me get the best content out to so many people so they can make informed decisions!
Since I'm creating the first real online community for waiters and waitresses, it has been difficult finding a place where lots of waiters and waitresses hang out. However, it has made it easy for me to become an influence in these existing hangouts.
http://www.stuckserving.com is currently one of the top hangouts for waiters and waitresses, and the owner Blair Beauchemin is a great guy and has been a big help already!
How do I remove the Taco? I'm a real boy!
the 1 place my customers are hanging out online is:
The ZURB Foundation Forum is pretty focused and not huge. So that's the new place where I'm hanging around:
This is one of the perfect places for me to hang out because I love that framework, am building my product using it, and some of my customers will want to use it to build their own sites.
I'm continuing to think about new places where I can sell my drugs. Thanks!
Great, great exercise. Starting to get a better refinement of my customer:
I am getting so much out of this week. I'm beginning to get that I have the power to find customers by finding out WHERE they hang out. I posted on reddit and started a cool conversation. I've identified at least one person I'm going to approach about being on my 10 person Lead Startup interviewee team - http://www.reddit.com/r/personalfinance/comments/2c8pft/whats_the_best_budgeting_strategy_you_use_and/
I also started a RSS Feedly group with all the blogs that I've found. Big part of this is filtering information to the most distilled key sources to find my peps.
The number 1 place is (I think) http://www.nofilmschool.com. That's definitely the target demographic, just not sure how primed they are to buy if they saw a link to my site.
Excited to try this out. Last week's assignment worked wonders. Had more sales last week than in the last 6 months on http://www.theindiefilmsoundguide.com. Thanks Noah!
I've looked into several online associations and programs where our customers and/or potential customers may visit and reside. For a nominal fee, you can become a member of an organization or at the very least, list your business with a free profile. A great way to get easy PR!
I will be active on the following b2b group on LinkedIn each day, just posting 1-2 valuable comments on other people's posts each day, starting today.
I already posted one, let's see what happens 🙂
Forgot to post the link:
Of course Twitter counts! I chat directly with prospective clients every single day. I share tips, answer questions, get people involved in conversations, and get messages with info requests consistently.
Even then, I like the idea of the Facebook group. I'm not a big fan of the FB interface, but it will be worthwhile to provide value daily and get info request messages there too.
Thanks for these awesome tips!
I did this exercise about two weeks ago. I saw a good portion of my audience read and were active on the Huffington Post. I wrote something killer and sent it, they actually ran the post! The traffic and subscribers have been pretty good. http://www.huffingtonpost.com/kimanzi-constable/4-ways-to-live-a-happier-_b_5589073.html
Cool, way to go! Love that simple 4 step post. Way to get published on huff post.
Dude, what's your product/service? I checked out bit coin and didn't know about that. Looks *real* cool. How are you using it?
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