Last updated on February 24, 2023 - My Free Marketing newsletter 👀
I got asked by friends how we were able to get CommunityNext to sell out each time and over $100k in profits. Since I hate doing events, I'll just share this information to make it easy for everyone else to do them.
Ultimately when doing your event you need to think about why you personally want to go and attend. Get that figured out, setup a budget, lock a few speakers down, get your core group and you are good to go!
Click here to download my Excel template budget for conferences spreadsheet.
Click here to view the Google Sheets version. (Then click File > Make a Copy)
Thank you so much for including your spreadsheet, I've had no idea where to start. Boss threw me into a behemoth of an event and I've never done event planning on this scale. Your tips are hilarious but also short and to the point, I appreciate it.
Awesome content, great suggestions!
this is amazing seriously it is like you are in my brain and holding my scared hand
Hi Noah - can't open the spreadsheet. Is it broken or do I need some special software?
Noah! Thank you for the inspiration! After reading about your "Craft Cocktail Hour" event. I decided to try the same thing myself (read copied idea)..the thing is no one wanted it. So, I failed. Big deal. Yes, find out want people want and go with what you know! At the end of February I got the chance to have Gold Record winner Kevin James of K5 Music and DJ Trashy come to town for a CD release party. Thing is... I was the only one who could do it. And I had no money. But I pulled it off, somehow. I lost money on the deal (spring break weekend and poor weather effected the attendance), but it was just tuition for the "course". I learned so much in process! Then I tried to set up another smaller event, two months later I still haven't worked it out. I may scrap it if the numbers cant be tweaked. But that's okay. I'm planning something bigger! You're right brother! Keep going, keep learning, stay positive and you will make it. I know I will! Thanks again!
Yes. Land a whale. Once we landed Andrew Warner, everything else was easier. It's all about credibility. I had zero creditability...so once we got Andrew everything else was easy. Also, gifts do amazing things. We send a handwritten letter to Andrew with a bottle of scotch and he said yes.
This post inspired me to do my own event. Thanks Noah!
Thanks for the awesome tips, Noah! Were you able to generate any money via sponsorships?
Wow, awesome stuff. I like the simpleness of getting attendees engaged - having an open slot they vote on, and asking them what would make the event killer for them before they go.
Fantastic article thanks, will experiment all the suggestions
Great article. I have run several conferences in DC and can attest to what was said here.
One conference in particular was in it's second year the year I ran it. We tripled our attendees list that year.
People WANT to share. They WANT to get excited. Your attendees are just as invested - if not MORE invested in your event as you are.
#12 is bang on. Going to the lectures is the thing I do in between networking, chatting and random 'water cooler' chats.
#5 is also SO fucking true. I was a nervous wreck 2 weeks out. People just do not register until the last minute. FACT!
This is all great advice. Without the experience of helping with CommunityNext, planning two WordCamps wouldn't have been as easy. Nice work, stud.
Wish I was there for the open bar and tech talk... too bad they don't host these in Thailand.
awesome info. not planning any events but when i do ill be sure to check back
great post here, dear. straight forward with juicy tips. i'll keep this in mind when i plan an event.
PS- i like it when you use 'bitch' in your post 😉
Hey Noah, thanks for the StartupDigest shoutout! Can you update the link to http://thestartupdigest.com/ though? That's our main page 🙂
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