Recently my good friend Adam from MyBodyTutor.com was in town and I was blown away by how bad he is at sales.
To give him credit, his service is outstanding (I’m a customer) and it’s extremely impressive how he’s created a profitable business.
Okay, back to bashing him.
So I spent the weekend explaining how he sells his product completely wrong and teaching him how to sell it the right way.
The easiest way to break it down was that he is speaking French to potential customers who only know Italian.
What makes me qualified to help him?
- Over $30,000,000 in sales in my past 2 companies
- 1.5 years of being the top salesperson at OfficeMax
- Sold over $50,000 of discount cards in 2 years
- My dad was a salesman (fortunately my step-dad is an engineer)
- etc etc
So I know a thing or two about sales.
I broke down the core concepts for how you can easily sell your service / solution to anyone. In fact I’ve said before that there are 3 starter rules to being a great salesman.
Instead of just giving you something to read (and not do anything) I put it in a video, so if you really want to be better you’ll have to commit the 4:05 minutes to watch it.
P.S. If you’re looking for something to read, here’s a post about how to convince anyone