I can’t tell you the number of times I’ve read about why you should allocate money & time to social media. There are countless articles and posts about “conversion optimization tips”. (In fact, check out how AppSumo improved conversion rates.)
Tweet More. Engagement. More Likes. Gimme.
But do they actually make a difference?!?
That’s the question that most people forget to ask.
So, I put out a tweet about my How to Make your First Dollar Course to find out for myself.
Out of 13,090 followers how many would you expect to click after I tweeted?
More like 109 clicks, a 0.8% CTR. WTF Twitter?!? Compare my Twitter conversion rate to my email conversion.
Either most of my followers are bots or something funky is going on.
How many times have you heard someone say “you have to be on YouTube” or brag about how many Facebook fans they have?
It’s distracting with case studies making it appear that social media is the new holy grail.
The real secret is that there is no same way that will work for marketing in all businesses.
So I was curious how many clicks I got via email from my 3,547 subscribers.
882 clicks!!! Holy shit
First off I love you.
Secondly, that’s a 24.8% CTR and 8x improvement over Twitter.
Bottom-line: I’m not saying you must go use email over Twitter but I wanted to plant the seed for you to focus on effectiveness vs hype…
When’s the last time you were surprised?
P.S. It is interesting that when I asked my Twitter followers to join my email list I had a huge response. As we learned above email has a better click-through-rate so it’s worth asking your Twitter followers and Facebook fans on a regular basis to join your email list. It’s one of the best ways to get more subscribers.