Recently, I ASSUMED all my Twitter followers also subscribed to this newsletter.
But I figured it was worth seeing if that was the case or not.
With marketing / business / life, it’s helpful to test your assumptions to see for yourself.
So I posted this one tweet:
…Got me over 50 new subscribers (daily average is 15) to Okdork.
Since it worked on Twitter, here’s how I to get more subscribers from Facebook; I posted:
Can you tell below which day I posted this??
Okay, let’s check out what I did with My YouTube Channel.
I have been hacking with YouTube to grow my readership which I’ll share in FULL detail in a few weeks (if you’re serious about growing your traffic through YouTube for free check out the AppSumo deal here).
Stupidly, I NEVER asked people to subscribe to my channel. Do it now : )
So I added an annotation to a few videos asking the viewers to subscribe.Click to watch this presentation on how to start a business and insult engineers.
And the results in subscribers…
Yea…So… You work so hard to get that one customer. Create multiple ways to remind them so you don’t lose them.
You likely have more people (than you realize) available to you but you are completely forgetting to ask them to subscribe.
Key take-aways for you:
1- People need multiple touch points to take an action. It’s good to ask them to subscribe in multiple places (YouTube, Twitter, email, etc…). Don’t assume your audience prefers only one point of contact. (And don’t believe the hype about social media being the cure all. Email is still widely effective.)
2- Figure out which subscription channel is the most effective in accomplishing what you want. For AppSumo we’ve found it to be via email, for others YouTube may be the most effective. Spend time encouraging people to go to the channel you find most effective.
3- Don’t forget every opportunity to get subscribers. Look at commenters on your blog or if you’re at a meetup bust out a piece of paper. And did you know you can mass message every single person you’re connected to on Linkedin
4- Incentivization works. We ran ads for AppSumo and said, come sign up for our newsletter. About 100 people signed up, then we offered them a free video on Google Analytics and with the same audience we were able to get 600 signups.
5- Auto-Schedule your “subscribe requests” on Twitter and Facebook. There’s a lot of noise so it’s okay to do it repeatedly (within reason). I’ve set it up as a monthly repeating event on my calendar.
(Remember to take steps to reduce the number of unsubscriptions too.)
They are your customers in the first place. They like you and want more of you. Give them what they want!
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