Last updated on April 16, 2022 - My Free Marketing newsletter 👀
Today I'm sharing the story of why we spent $1,500,000 on Sumo.com. I discuss how I got past my reservations and in the process out my business partner Chad as Batman.
Why did I spend 7+ years, hire 3 brokers, and send over 200 emails to buy the 82nd most expensive domain in history?
Lessons taught in this episode:
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Leave a comment and tell me what you really want.
Want to learn more about how I spent $1.5 million on a domain? Check out the video below.
Is it too late that I just "discovered" your podcast?
i really really want credit in my appsomu account 🙂
"What do you really want" isn't the right question.
We're too dumb to know the correct answer. If people knew the right answer, they wouldn't blow their wads on dumb shit like fancy cars, which are only good until their friend gets an even fancier one.
A better question might be, "What's a negative in my life and is there something I can do, or even splurge on, to get rid of it?" For you, that's saying goodbye with all the issues you had with your old domains. That's why it was a purchase you'll enjoy for a long time. Some dumbass who buys a fancy car on the other hand isn't solving any negatives with the purchase and will soon stop getting any joy from it.
What do I know though? I'm just some unknown writing a comment about a podcast I listen to in hopes of not being so "unsuccessful". Well at least I'm super fucking happy, healthy, and have an awesome life!
Keep cranking out awesome stuff!
Hmm tacos for thought.... Ive been mulling over the exact same decision. I think I need an action plan! Great episode that has given me some new ideas on how to approach this.
this is such a great episode and loving the podcast!
i Really really want an Audi S6 ... do godaddy do those!?
I realize you've already made mention for the challenge winner, so I'm not fishing for the gift card, but I did want to chime in. I have been wanting shadygrove.com for as long as I've had a web browser. (1997) It was never available. It was always owned by the Shady Grove Fertility Clinic.
I just recently noticed that it is now owned by someone else who has it with no actual web site.
Your post inspires me to see if they want to let it go. I might as well ask. They aren't currently doing anything with the site.
I want some tacos with Noah, and Anton someday.
I've always really wanted Saxophones/.com. Since I play the saxophone and I've always wanted to sell them.
I want to put the light back in women's eyes. This is the vision of my company. I had tombstone eyes and figured out how to create the life and business of my dreams. What I really want is to reach one million women and teach them my approach and method and to stop redecorating Hell.
Give me a hundred and I will tell you something that will save you 100 in just 20 years. Yes, you can really save 100$ just in 20 years by moving it to name or namesilo . They renew at 8.5-9$/year.
And for the domain I want, its available for sale and a big investor owns it. So, at this moment I wont be able to but that .So I don't really think about it. But I am optimistic that someday my company will grnerate enough revenue so that we can actually talk will the seller. For now I am okay with my domain. Other things I really want is my crush who is still not married. But I dont think sendinh 200 mails and an offer of cash will do that coz if she was so easy I would never had a crush on her.
One achievable thing I want is six pack abs or just a flat tommy. And i kindof got motivated to workout to get that. If you can try for 7 years and so much cash to own a digital asser why dont I give an hour a day to have my OWN asset, my biological assets.
The Bose QuietComfort 35 wireless headphones!
Hey Noah! I REALLY Want YOU to speak at the Growth Marketing Conference this year. I have been trying to get you as a speaker since 2013. Back then I created the following page (http://www.startupmarketingconf.com/noah-kagan-vip.html) with an embarrassing video. Similar page worked on Neville and he joined us in Florida 🙂 We are in touch via email now and I will keep following up!
I really want to start a social media/web dev company around the horse racing industry.
I've been in the industry and this is a need that really hasn't been helped. I'd love to manage different farm's social media and make websites for them that actually convert instead of having a digital business card from 14 years ago.
That's funny because just before this podcast I considered buying my .blog domain
Thank's for pushing me to do it !
Congratulations for starting Podcast show you are doing great . I need your suggestion for domain name, I am going to buy domain for amazon affiliate marketing in the end of this, how do I find best domain name like your Sumo.com
Nice. Most people know it takes a great website for a business. With all the design, seo, script and everything else that goes into it. I do see some people fear buying and spending the money on the web. I believe the web is valuable as long as the website attracts and get found by the people whom need your services.
A coolass house with secret passages
Love the story and the determination!
I am a successful dentist, 45 years old and I am sick of this life...I want to try something different, that allow me to keep the same life style and, if possible, don't end up killing me!
I really want to find a product that will bring so much value to its clientele so much that I won't need a lot of marketing for it,just word of mouth and you know what, you absolutely have that kind of product with Sumo.com. Excellent purchase. Great Podcast Noah! You sound like a seasoned radio personality.
Well done Noah! I remember reading the article an article in wired.com in 95/96 about a reporter registering mcdonalds.com, then having trouble getting mcdonalds to take it. At the time I saw the potential of the internet was thinking - how stupid are they, but I never bought a single domain! I really want to be able to spend the day at home with the missus and the dog. Favourite part of the day is walking the dog...
Just totally staggering that you spent this much on a domain name?? Its like this podcast episode is a justification for the spend. There's no lessons to be learned here.. "Guys if you really want something, go get it" - What? Spending $1.5m on a domain? and you're proud you're like 88th most expensive domain in the world? Big price to pay for that proud feeling. You give the bank analagy - fair enough, a complicated bank URL might be off-putting but just to drop 2 letters for $1.5m? Surely thats money wastefully spent? Think what you could've done with that $1.5m in terms of other investments etc....
Coming from a guy who’s probably working out of howtocutcostsonline.info…if Sumo.com is the pinnacle of domain names to represent the brand, then $1.5 mil is a bargain.
We’re talking about the most scarce resource possible, being that there is only 1 “sumo.com” in existence.
Killer domain and amazing post. Thanks for sharing!
The might be signed but its not a deal unless the money is in the bank. What I really want is to be Noah! Happy Taco Day. It's ok. I decided. Today is Taco Day.
"Just make a great product" . . . . "not the case" . Interesting to hear this perspective. I think this comes with "aging" in to your business. I've found that most start-ups don't have this same perspective but mature in to realizing the domain as an important tool.
It took me over a decade to get my "grail" domain name. Didn't spend as much, but might be worth more than 82nd place though. .
I'm not wanting anything that I can think of other than a good outcome to my day tomorrow.
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