Last updated on April 2, 2017 - My Free Marketing newsletter 👀
This post is not what have you done for me but for everyone you deal with in your day.
I like connecting with others. I like meeting people. There are others like me. The problem I am realizing is that when people try to connect with others it is very 1 sided. For example:
Noah: Hey God, I would love to be able to fly. Big Props. Thanks!
God: Uh, Thanks, delete email.
Noah: Dang, why has God not responded to me. This blows.
God: Wow, my life rules.
People completely forget about the other persons busy schedule, life problems, struggles, challenges and other things. Consider offering a benefit or some valuable reason for the person you want to chat with you in person. I get an email every few days to chat and I LOVE people reaching out to me. Read about the BEST cold email I ever got. I would LOVE more if they were very specific about what they wanted and where there is a reason to meet. I HATE when people ask stupid questions. Questions that they can 1) find the answer to online or 2) don't really help them, and 3) is terribly boring for me to answer. Questions can be powerful if you ask the right question and in the right way.
Random person: Noah, I see you worked at Facebook and I am creating a great product too. Please post about my site, give me exact product feedback and I would love an introduction to Mark Zuckerberg.
Noah: Yes, anything you say. I was also going to give you the keys to my Honda Del Sol. Anything else?
Random person: Could you also invest $5,000?
Noah: Why not? And then I can sell you my soul for a twenty.
You need to make it easy for people to say YES to your request. Here is what the person should do when contacting a stranger for help:
1- Flattery - Hey Noah, love your site
2- Research - I saw you worked at Intel and I did a summer internship there.
3- Benefit - I passed along your site to 10 friends because I thought it was awesome.
4- Request - I would love to hear more about your life and possibly see what you think on this project I am working on.
A lot of people asked me how much it cost me to get Guy Kawasaki to speak at Community Next. Too much! Just kidding.
Here are the benefits I offered while bugging him to do an entrepreneur27 event with me over the past 2 years:
Bottom line: If you ask someone you don't know for something try to offer them some benefits. That's how to convince people.
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