Last updated on February 4, 2023 - My Free Marketing newsletter 👀
This post is not what have you done for me but for everyone you deal with in your day.
I like connecting with others. I like meeting people. There are others like me. The problem I am realizing is that when people try to connect with others it is very 1 sided. For example:
Noah: Hey God, I would love to be able to fly. Big Props. Thanks!
God: Uh, Thanks, delete email.
Noah: Dang, why has God not responded to me. This blows.
God: Wow, my life rules.
People completely forget about the other persons busy schedule, life problems, struggles, challenges and other things. Consider offering a benefit or some valuable reason for the person you want to chat with you in person. I get an email every few days to chat and I LOVE people reaching out to me. Read about the BEST cold email I ever got. I would LOVE more if they were very specific about what they wanted and where there is a reason to meet. I HATE when people ask stupid questions. Questions that they can 1) find the answer to online or 2) don't really help them, and 3) is terribly boring for me to answer. Questions can be powerful if you ask the right question and in the right way.
Random person: Noah, I see you worked at Facebook and I am creating a great product too. Please post about my site, give me exact product feedback and I would love an introduction to Mark Zuckerberg.
Noah: Yes, anything you say. I was also going to give you the keys to my Honda Del Sol. Anything else?
Random person: Could you also invest $5,000?
Noah: Why not? And then I can sell you my soul for a twenty.
You need to make it easy for people to say YES to your request. Here is what the person should do when contacting a stranger for help:
1- Flattery - Hey Noah, love your site
2- Research - I saw you worked at Intel and I did a summer internship there.
3- Benefit - I passed along your site to 10 friends because I thought it was awesome.
4- Request - I would love to hear more about your life and possibly see what you think on this project I am working on.
A lot of people asked me how much it cost me to get Guy Kawasaki to speak at Community Next. Too much! Just kidding.
Here are the benefits I offered while bugging him to do an entrepreneur27 event with me over the past 2 years:
Bottom line: If you ask someone you don't know for something try to offer them some benefits. That's how to convince people.
If you enjoyed this post sign up for my emails and THEN email it to two friends or do nothing:)
Great website! Some useful tips I can use as a recruiter based in London
I find all your articles great and one thing i particularly like about them is that they are fun yet professional, which made me write the post why conventional marketing fails. Wonder what i can offer you though, but i enjoyed your interview with Andrew Warner at Mixergy.com the course relating to HR. I am yet to make my first dollar on-line as i keep hitting stomps that is part due to NO Budget haha "i guess you can't get something out of nothing". Thanks for this post it definitely will help me with cold emails
That is a brilliant advice! We are all human and want to know whats in there for me. You forgot even to forfeit your Austin Apartment Keys to that "Random Person"; together with the Honda keys.
As for dumb questions and request about intro to Mark; this response I think would serve the random-being beautifully . Noah: "About intro to Zuckerberg; what about befriending him on facebook?"
We should learn to take offer value first; before we EVER ASK for anything.
P.S: And I am serious on this dude: "Did you know the "SINGLE MOST REASON" I subscribed to your email list; and connected to you is because of the HUG you gave to a nervous dude in your INTERVIEW with Tim Ferriss about 'Validating Your Business'?(I hadn't learn much about your amazing practical advice on marketing. It was the first time to see you) You truly give those big Hugs. keep it up!
Ah. I suppose I should have read this before sending you that email!
Noah, most USEFUL post i've read in quite a while. you hit the nail on the head here. in fact, i like it so much i'll buy you a burrito.
You have truly been a source of enlightenment for me. How did you get so smart at such a young age? Perhaps the other way of asking that question is why did it take me so long to get this concept? I maybe slow but I am always trying to learn new tricks 🙂
Great Post, Noah 🙂
This is called â€œPrinciple of Reciprocityâ€?â€”i.e. You reap what you sow, or you get what you give. In other words, people will reciprocate in kind based upon the way you treat them, and the world gives you what you give to the world.
$20 for Noahâ€™s soul. What a bargain. Iâ€™ll take it, or can you gift wrap that 🙂
I feel like your message could be directed at me! Is flattery after the fact acceptable? I do love your site and did forward it to 4 (not just 2) friends. I like how you add "customer service" to all who comment and send you an email. I caught your presentation to Berkley recently. You mentioned a couple of projects you have in the works that sound frickin' cool. Please share!
In Asia, you MUST reward the VIP's who attend ur function/event by giving them gifts and sometimes more.
"Practice random kindness and senseless acts of beauty" - Anne Herbert
I don't care if you do or you don't Mr. Dork.
I'll always tell yah like it is, wings 'n all.
I'll help out wherever I can, asked or not.
if'n you will in return or not.
Ok Noah, what have you done for me lately?
One thing I forgot to mention in my previous comment is that it is all about reciprocity. The world is a two way street, but unfortunately there are a lot of people that think it is only one way!
BTW, just dugg it!
My head nearly exploded when I read this post from the volume of great advice. Someone have a shovel? A smell a digg.
Noah, I've been reading your great site, before it got it's total extreme makeover and it's sweet. What I can and will do for you is promote MyMint on my site because I think that it's a cool idea (who doesn't like free programs). The value to you and MyMint is that I am somewhat active in the personal finance blogosphere and will be able to reach a lot of people (hopefully a bunch will sign up). I also will continue reading your site because it's freshing. What I ask in return is nothing, except keep writing about interesting things, people, ideas, and companies and don't stop kicking ass.
This really applies when you go out looking for donations for an event.
You've identified the WIIFM (What's in it for me) & the "What's in it for you" (WIIFU)? Any relationship requires some level of reciprocity for it to work.
One of the mantras I try to live my life by is treat others as you expect to be treated. This goes a long way if you think "hey, would I want someone to ask that of me" before you go off and ask them, if your answer is no, then do not bother them. A little common courtesy goes a long way!
Great ideas Noah. I recently experienced "what have you done for me" while doing some marketing for my website. I was posting, what I thought was, useful information to a yahoo group, with only small mention of my company. The group moderator banned the post. I chatted with her but couldn't convince her that I didn't have an ulterior motive. In hindsight I should have tried to build a better relationship with the moderator first. Flattery and benefit will get you far.
You RRS feed has been in my reader for a while and I have recommended your site to friends. Done.
I am cracking up reading this....this is my life and I am so not popular like you 🙂
Anyhow, I keep waiting to read about your new place. Did you find a place to live/move?
Great post Noah. I recently got an e-mail from an acquaintance asking me to teach them to use Pro Tools / Garage Band (music production software) -- something I've more or less mastered over the years. It was a random e-mail from a person I don't even know that well. Bad move... The least she could've done was touch base first, etc. I was tempted to delete the e-mail (I think I did...).
On a sidenote, it usually becomes pretty obvious when someone is contacting you for ulterior motives. I think the bottom line is to be more mindful when contacting someone for a favor. i.e.:
How many other people have already done what I'm about to do?
The same thing applies when contacting someone for real help. You would be surprised at how many emails I get like this:
"I need help". (with what?)
"This isn't working." (what's not working)
"I'm having problems." (what's the problem)
What, when, where & why are also valuable pieces of information that folks often leave out.
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