Last updated on August 5, 2017 - My Free Marketing newsletter 👀
Breakfast (including tacos) is my favorite meal of the day. So I decided to make my own protein waffles for breakfast so I bought a waffle maker to get the party started.
I googled a few different protein waffle recipes and started with a simple combination:
Then I altered the recipe, added cooking spray and a touch of baking powder, and cooked it longer -- this time for 6:30 minutes
Dang, just writing about this makes me want to go to sleep so I can have breakfast!
Next, I experimented with green protein powder and chia seeds.
I changed the recipe again and made the waffle with:
...So besides making you hungry, how does this apply to business? Two ways.
Too often we get bogged down with daily fires to try to improve what we have.
When you start a business, it almost never ends up where you plan or expect it to be.
You have to continually tinker with what you’ve built.
One recent example is an AppSumo course we made. Here's the timeline:
December 2012: Validating idea, coding and developing a site based on workshops and my experiences.
January 2013: More coding and development.
February 2013: Again, even more coding and development.
March 2013: Release site to beta members.
(That's 4 months spent to get what felt like nowhere...)
May 2013: Updating the enrie course based on feedback and dropout points.
August 2013: Upgrading the course based on pages members spent too much time on.
December 2013: More upgrading to filter member who want to join.
February 2014: Even a year later we are still updating the course, the features, etc.....Get the point?
WE KEPT ITERATING THIS ENTIRE TIME!
So it pisses me off when someone says, "I have-assedly tried something ONCE and it didn't work! whine, whine...
What you expect your customers to like may not be exactly on point, so always keep improving.
If I tried to recreate the recipe from memory every time, I’d be bound to forget things.
Writing it down and slowly changing the recipe helped me know which things were impacting the flavor.
Another example at AppSumo, for the past 2 years we've used Google Sites to document every single step necessary to be in our customer service position. Now, it is easy to onboard new staff and help them to consistently give the best service to Sumo-lings.
Are you tracking and documenting what’s going on with your business?
It’s when you stop iterating that you should start to take notice and question how you can make things better.