Weird Business Lessons: What Waffles Can Teach Us About Business

Weird Business Lessons: What Waffles Can Teach Us About Business

Breakfast (including tacos) is my favorite meal of the day. So I decided to make my own protein waffles for breakfast so I bought a waffle maker to get the party started.

I googled a few different protein waffle recipes and started with a simple combination:

  • 1/2 cup oatmeal
  • 1/2 cup egg whites
  • 2 T of almond milk
  • 1 scoop of protein
  • 5 minutes in waffle maker

Lesson learned: Doh. Forgot to use cooking spray and I didn’t cook it long enough.

Then I altered the recipe, added cooking spray and a touch of baking powder, and cooked it longer -- this time for 6:30 minutes

Dang, just writing about this makes me want to go to sleep so I can have breakfast!

yea, didn’t work out so well.
Lesson learned: Too much time in the maker and agave nectar.

Next, I experimented with green protein powder and chia seeds.

Gross. Remove those 2 options.
Lesson learned: Don’t do that again!

I changed the recipe again and made the waffle with:

  • 1/2 cup oatmeal
  • 1/2 cup egg whites
  • 2 T of almond milk
  • 1 scoop of protein
  • Pinch of cinnamon
  • Cap full of vanilla
  • 1 packet of stevia
  • Topped with pb2 with water + sugar free syrup
  • 5:59 minutes in waffle maker

This is the best waffle yet and I look forward to even more iterations.

...So besides making you hungry, how does this apply to business? Two ways.

1- Iteration

Too often we get bogged down with daily fires to try to improve what we have.

When you start a business, it almost never ends up where you plan or expect it to be.

You have to continually tinker with what you’ve built.

One recent example is an AppSumo course we made. Here's the timeline:

December 2012: Validating idea, coding and developing a site based on workshops and my experiences.

January 2013: More coding and development.

February 2013: Again, even more coding and development.

March 2013: Release site to beta members.

(That's 4 months spent to get what felt like nowhere...)

May 2013: Updating the enrie course based on feedback and dropout points.

August 2013: Upgrading the course based on pages members spent too much time on.

December 2013: More upgrading to filter member who want to join.

February 2014: Even a year later we are still updating the course, the features, etc.....Get the point?


So it pisses me off when someone says, "I have-assedly tried something ONCE and it didn't work! whine, whine...

What you expect your customers to like may not be exactly on point, so always keep improving.

2- Documentation

If I tried to recreate the recipe from memory every time, I’d be bound to forget things.

Writing it down and slowly changing the recipe helped me know which things were impacting the flavor.

Another example at AppSumo, for the past 2 years we've used Google Sites to document every single step necessary to be in our customer service position. Now, it is easy to onboard new staff and help them to consistently give the best service to Sumo-lings.

Are you tracking and documenting what’s going on with your business?

It’s when you stop iterating that you should start to take notice and question how you can make things better.

P.S. What’s your favorite breakfast food?

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124 responses to “Weird Business Lessons: What Waffles Can Teach Us About Business”

May 6, 2015 at 10:14 am

For non breakfast eaters like me, just a tablespoon of almond butter and a banana washed down with a glass if pure water when I wake up.
Then when i get to work i eat up my brunch (pre-made) consisting of 2 eggs, sweet potato, ground beef, cheese, and fried onions and avacado

July 29, 2014 at 2:09 am

If you like waffles, you'd likely give a try to the ones from Meert (north of France). You can order them through Internet. Those are different from the one you have cooked. They are thin and stuffed with vanilla cream.

Jayon Park
January 24, 2014 at 12:34 pm

Carne guisada with cheese tacos!!!

Matt Cassarino
January 22, 2014 at 8:40 am

a HUGE bowl of Cinnamon Toast Crunch!

Noah Kagan
January 22, 2014 at 9:23 am

Damn I miss the days of that and Lucky Charms!

January 21, 2014 at 1:45 pm

Protein pancakes + bacon + green smoothie. Dang.

Rebecca Haden
January 21, 2014 at 8:54 am

Beat the egg whites stiff and fold them into whatever else you put into your waffles.Your waffles will be crisp and light.

Noah Kagan
January 21, 2014 at 11:10 am

Neat idea. Will try out on a future batch

Clint Schaff
January 21, 2014 at 1:56 am

My favorite breakfast food is a bowl of fruit. So good, and goes with anything.

Noah Kagan
January 21, 2014 at 11:11 am

Amen to that. Also, I love to add some Greek yogurt or granola!

January 20, 2014 at 10:36 am

Sounds crazy, but I like leftover microwaved spaghetti!

Noah Kagan
January 20, 2014 at 10:55 am

Cold pizza is always great too.

January 20, 2014 at 9:58 am

Loved your thoughts on waffles and iteration/documentation. Thanks!

My favorite breakfast food at the moment is overnight, no-cook refrigerator oatmeal.

Found the recipe here:

1/4 cup uncooked old fashioned rolled oats
1/3 cup skim milk
1/4 cup low-fat Greek yogurt
1-1/2 teaspoons dried chia seeds
1/4 teaspoon vanilla extract
1 tablespoon raspberry jam, preserves, or spread
1/4 to 1/3 cup raspberries (cut each berry in half), or enough to fill jar

In a half pint (1 cup) jar, add oats, milk, yogurt, chia seeds, vanilla, and raspberry jam. Put lid on jar and shake until well combined. Remove lid, add raspberries and stir until mixed throughout. Return lid to jar and refrigerate overnight or as long as 2-3 days. Eat chilled.

Nutritional Info: 230 calories, 4g fat, 51g carbs, 8g fiber, 11g protein

Noah Kagan
January 20, 2014 at 10:58 am

What a great recipe Stacy. Thanks for sharing!!

January 20, 2014 at 8:29 am

It's surprising that I didn't see more fruit in the posts... I have 2 fuji apples and pb2 every single morning. During opal or honeycrisp season, I can be convinced to switch from fuji for a while.

January 20, 2014 at 7:56 am

French toast on thick bread with hashbrowns, bacon and fruit on the side!

January 20, 2014 at 3:45 am

Rolled oats with pumpkin seeds, almonds, soya protein powder, cinammon, coconut oil and dates. First pour boiling water onto the dates (doesn't have to be fresh dates) and chop them up, gets the flavour into the water. Then put the rest in. I make a premix...awesome, packed with loads nutrients and low gi.

January 19, 2014 at 9:42 pm

Breakfast Tacos! Chorizo sausage, corn tortillas, eggs, milk, monterrey jack cheese, salsa, hot sauce, dash of salt and pepper = one epic morning. Who says you can't have tacos at 7am?

James Martindale
January 19, 2014 at 7:11 pm

All of these comments are now my plans to have a different breakfast every day for quite some time XD

January 19, 2014 at 6:46 pm

I love breakfast! There's been a ton of great breakfasts listed in the comments but my all time favourite is steel cut oats, topped with all kinds of different items depending on the day. Yum

January 19, 2014 at 5:27 pm

Feux Oatmeal!!! my new favorite breakfast! I got it off a Paleo site and I LOVE it. Squash a banana with a fork until it is super mushed. Add a couple dashes of baking soda, vanilla, cinnamon and one egg. Scramble these ingredients up and then add to a pan with a bit of coconut oil. Cook till egg is cooked and a bit toasty brown. Have in a bowl with fresh berries, chopped Pecans or nut of choice and toasted coconut flakes. Amazing!!!

January 19, 2014 at 3:30 pm

I suck at making time to eat breakfast. if I get your waffle maker however- i'll send you a picture of me making waffles for the entire office!

January 19, 2014 at 2:31 pm

Greek yogurt is my fav for breakfast!

#2 is Trader Joe's chicken sausages

Paul Foley
January 19, 2014 at 2:10 pm

Breakfast smoothies. Iterations of Fruit, Yogurt, Milk (Almond and Coconut), Chocolate Chips, Sometimes Green Veggies, and Almond butter/protein powder. Great way to start the day.

Noah Kagan
January 19, 2014 at 3:57 pm

Sounds yummy! Have you used pb2?

January 19, 2014 at 12:38 pm

One of my favorite breakfast recipe: 100g oatmeal(pour with 200g hot water and wait for 10min) then add 30g raisins, cinnamon, mix all ingredients. Then add 200-300g sliced apple cubics and mix all ingredients again. Delicious and healthy! 😛

January 19, 2014 at 12:09 pm

I normally have eggs and bacon or sausage. My favorite, however, is Oven Baked French toast. So tasty and horrible enough for you that I can only eat it about once a month. But it is so worth it!

Jamie Ortiz
January 19, 2014 at 11:39 am

Another great post, Noah.

My favorite breakfast: Corned beef hash and two eggs over medium, dry rye toast, a side of fresh fruit, with a cup of hot tea (preferably from Wilma's Patio in Newport Beach, CA).

Noah Kagan
January 19, 2014 at 3:59 pm

Good to see your name, been awhile.

That sounds amazing. Haven't had a good hash in awhile!

January 19, 2014 at 11:35 am

I really love breakfasts in Sundays, because I have enough time to make it fabulous. So, I should tell u about the tastiest sandwich that exists.
1 piece of bread
some cheese. Do u like cheese?
2 eggs
some butter
2 frying pans
On the one frying pan you should fry make fried eggs. While they are being fried, you should scrape butter on the bread and put it on the fruing pan on the butter side. On the other side you should put the cheese. Then fry for 3-4 minutes. I promise you, it will so crispy and tasty.
When eggs are prepared, put them on the cheese. I's prepared! Enjoy the best sandwich in the world!

P.S. I hope, you will really try it, because it's my first receipt written in English. It difficult
P.P.S. Sorry for my mistakes 🙂

Tim Spence
January 19, 2014 at 8:20 am

Good analogy. Excited about breakfast myself. My favorite breakfast is oatmeal on top of a layer of banana, cinnamon, stevia, almond milk and raisins. If I feel especially wicked, I will stir in a tablespoon of natural peanut butter. It takes some tweaking to get the right mixture and the ripeness of the banana matters. All in all, it does the trick in the morning. I want the waffle iron, man. No doubt about that.

January 19, 2014 at 7:52 am

Ham and cheese omelets.

Todd Nagle
January 19, 2014 at 7:43 am

Great post. This one speaks to me loudly as I am a food and bev guy who is creating software for my sector. And yep, building a software product is very much like creating a menu and its dishes. The ingredients are the code. The presentation is the UX. How one actually eats it is the UI. Many more similarities.

jane roberts
January 19, 2014 at 6:13 am

Fried Chicken Benedict from Highland Bakery here in Atlanta. Poached eggs, Fried Chicken, Jalapeno Cheddar Cheese Sauce, Toasted Biscuit, Grits. Yummmmm. And lots of strong, hot coffee with cream, please. (And a waffle!?) Have you ever had chicken and waffles!?

January 19, 2014 at 3:47 am

I love my very own invention, the triple C omlette, with cheese, cilantro n chillies, add to that some bacon n toast n it's heaven!

January 19, 2014 at 12:27 am

Cold pizza is one of the best! Of course it has to be really good pizza to start with. It's also amazing reheated in a foreman grill (pannini maker). Gets all crispy!

January 18, 2014 at 10:26 pm

sesame breakfast bagel (egg, cheddar cheese, mayo ,salt and pepper) with french press coffee

Michael McGreal
January 18, 2014 at 9:38 pm

Huevos de ranchero!! With salsa verde and sour cream. Shredded chicken if I'm feeling bold!

January 18, 2014 at 8:14 pm

Maccas susage and egg meal. can't go wrong with that.

Avi Siegal
January 18, 2014 at 7:47 pm

Fluffy pancakes, topped with strawberries and bananas and drizzled with syrup. Party in my mouth.

January 18, 2014 at 6:35 pm

Oh, my favorite breakfast...
1 1/2 cup unsweetened vanilla almond milk
1 scoop vegan vanilla protein powder
1 cup frozen spinach
1 tbsp almond butter
1 tbsp raw cacao powder
1 frozen banana
1 Tbsp hemp hearts
1 tsp cinnamon
1 scoop glutamine
Blend in a high powdered blender and enjoy!! 🙂

January 18, 2014 at 6:31 pm

I completely related to this post, not only on the business side, but also the protein waffle failures 😉 I wish I could upload a photo to this comment because I have some pretty hilarious "fail" photos as well! I too kept perfecting until I got it right. And the sweet success is worth it! (Especially when there's agave involved) I really enjoyed this metaphor and it made me think about ways I need to keep pushing forward, learning and growing from my "failures" in business. Looking forward to meeting you at EXECUTE this week!

stehen whittaker
January 18, 2014 at 6:20 pm

Organic Quinoa, Maple syrup porridge with scrambled eggs on the side


1 cup of filtered water, 1 cup of Organic Soymilk, 2 tablespoons of Organic Maple syrup, big tablespoon of Organic Butter, 1 cup of organic Quinoa, 4 delicious Organic Eggs, and a dash of Himalayan crystal salt.

NomnomNom Why Organic? Tastes better, Feels better and basically is better.

January 18, 2014 at 5:54 pm

Great message Noah. Thank you.
French toast and chorizo and eggs!!

January 18, 2014 at 5:35 pm

thanks for the recipe, gonna try it for sure. My favourite breakfast is oatmeal, with lactose free milk, fine/dried coconut (for flavour), dried cranberries (sweetened with pineapple juice, not sugar), and some seeds such as pumpkin and sunflower. Pop in microwave and it's a great breakfast with protein and enough iron to get you fueled. Sometimes, i want something else than dairy/milk. I use applejuice instead. Don't microwave it then 😉

Derek Wyatt
January 18, 2014 at 4:57 pm

Breakfast bowls! I take eggs, sausage (sometimes bacon), then mix in salsa, pepper jack cheese, and top it with guacamole. ... Sometimes I'll sneak an Apple Fritter (shhhhh)

January 18, 2014 at 4:39 pm

Oh and favorite breakfast would be Menudo 🙂

January 18, 2014 at 4:37 pm

This email made my day - for real.

I'm totally a person that'll get too stuck on idea/recipe #1, instead of making improvement and moving forward.

Totally helped man,

Later - Anthony

P.s. I'm down for the waffle maker. Aha

Gregg owens
January 18, 2014 at 4:27 pm

Tim ferriss' slow carb breaky, egg whites, lentils etc

Could go for some waffles though 😉

Great post, timely advice for my business!


January 18, 2014 at 3:45 pm

You did say favorite right? Not healthy - ok baked French toast only use cream instead of milk I'm the recipe. Heaven! Pure decadence!

January 18, 2014 at 3:19 pm

I work on a nickel mine in the middle of the Western Australian desert. Once a week (on cheat day) I treat myself to a ham, mushroom and cheese omelette. I spend three days looking forward to it, and three days reveling it's wake. Today is the worst, because I haven't had one in three days, and won't get another for three days. I need to go distract myself!

January 18, 2014 at 2:31 pm

Right now, Gingerbread French toast with gingered maple syrup. Really, really good. Not so good for me, but a great reward at the end of the week.

January 18, 2014 at 2:09 pm

Crepes. Only because I JUST learned how to make them this week and I'm basically eating it all day everyday until I get tired of them. I used to pay $7.99 for just one and being on a budget that meant I could only have them once or twice a month. Not any more! Crepes for everyone! It's no longer a breakfast food either. I'm probably going to have to work out at the end of this week because I'm totally going to be in shape and that shape will be round.

Before this, my fave breakfast was cafe con leche y pan con mantequilla, been eating that since I was in diapers. It'll probably revert to it once my fling with the french pancakes wanes.

January 18, 2014 at 2:01 pm

I'm more of a choco-pancake kind of guy.

John P
January 18, 2014 at 1:17 pm

2 fried eggs, 2 to 3 slices fresh Polish Ham from the local Polish Store or bacon, 1 slice of cheese (whatever I have in the fridge) on a whole wheat bagel with some Green Tea. Awesome breakfast bagel! If I feel extra frisky I put in a couple drops of Sriracha in the sandwich.

Moira Lethbridge
January 18, 2014 at 1:13 pm

My favorite breakfast food is my FAMOUS (in my mind) banana bread. According to a recent poll of my teenage boys, it is the BEST around.
* 4 ripe bananas, smashed
*1/3 cup melted butter
*1 cup sugar (I use 3/4 and it's still good)
*1 egg, beaten
*1 teaspoon vanilla
*1teaspoon baking soda
*pinch of salt
*1 1/2 cups of all-purpose flour
* walnuts (optional)

Preheat oven to 350 degrees. With a wooden spoon, mix butter into the massed bananas in a large mixing bowl. Mix in the sugar, egg, and vanilla. Sprinkle the baking soda and salt over the mixture and mix in. Add walnuts and mix in. Add the flour last, mix. Pout mixture into a buttered 4x8 inch loaf pan. Bake for 1 hour. Cool on a rack.

zach Gheaja
January 18, 2014 at 12:55 pm

On Diet? Scrambed eggs and spinach or chicken breast or nothing.

off diet? I would murder some waffles. Or nothing

January 18, 2014 at 12:49 pm

I can't resist Huevos Rancheros with a side of bacon!

January 18, 2014 at 12:35 pm

Melt-in-your-mouth-waffles with real maple syrup and scrambled eggs.

Jeffrey Scott
January 18, 2014 at 11:23 am

Mmmmmm...waffles. But really though, I enjoyed the analogy between food recipe iterations and software development.

stu morris
January 18, 2014 at 11:17 am

A full english is my favourite, but the sound of Jared Ardine's sound awesome and like Sophie said the spicy fried rice and eggs is great too. Unfortunately though, i usually just half a bowl of cereal and a litre of coffee. Think ill give these waffles ago, as thet are wheat free and i cant eat wheat so dont usually eat waffles but ill swap out the stevia for good old sugar.

Sid Edwards
January 18, 2014 at 11:12 am

Banana Pancakes
1 Banana
1 Egg

Mix banana and egg together in bowl until combined. (batter-like consistency) Pour 3” pancakes and cook on med-low heat for 5-6 min. Flip.

Yes there are only two ingredients, they are also gluten free! Toasted walnuts, chia seeds, blueberries, pretty much anything you put in regular pancakes are awesome in these!

January 18, 2014 at 11:10 am

a local place here in Coeur d Alene, Idaho makes a "cheesesteak scrambler" that's amazing. Thin-cut tri-tip, 3 eggs, onions and bell peppers, smothered in sour cream and salsa. Nothing beats it!

Michael Young
January 18, 2014 at 11:08 am

Man I love me some breakfast. Favorite ever: huevos rancheros. Crispy tortillas, refried beans, enchilada sauce, over easy eggs, a bit of cheese, and a generous splash of Hatch green chile.

Eggs bene and all variations are high on the list. Almost anything with a poached egg and potatoes. Here on island a loco moco is great: hamburger patty on rice, over easy egg, some sort of brown gravy.

But since I try to take care of myself I usually make my daughter waffles and I tuck into a nice bowl of stone ground oats cooked in almond milk and a kale/pineapple smoothie. It doesn't suck but it sure as hell isn't corned beef hash with a sunny side up egg and redeye gravy!

January 18, 2014 at 11:07 am

1) 2 glasses of water.
2) Omelette with fresh spinach, Mozzarella cheese and tomatoes.
3) Sliced banana and almond milk.

In that order. 😉

January 18, 2014 at 10:49 am

Left over cold pizza from the night before and a little bit of the hair of the dog that bit me.

Nick Kizirnis
January 18, 2014 at 10:47 am

Oh man I love waffles, but hadn't thought about cranking up the power and goodness. My favorite breakfast food is an omelet - but I've been been keeping the ingredients deep inside my heart, plus I want to "improvise" to impress the family. I learned all I know from watching a friend make them for a Friday morning staff breakfast - way more memorable than bagels. Anyway, I love them meatless, meatful, even without real eggs, omelet are magical. They'd probably better if I took time to write the magic down, which would help when I needed to improvise for picky eaters.

I am definitely trying the waffle recipe, yummy. Tomorrow morning ... If our waffle maker still works (I think the black stuff is flaking, bad?)


January 18, 2014 at 10:35 am

My favorite breakfast food is lemon plantain pancakes with figs and bacon.

January 18, 2014 at 10:28 am

3 hard boiled eggs, steamed broccoli and kale topped with hemp seeds, avocado and cider vinegar.

January 18, 2014 at 10:08 am

egg omlet with onions peppers sausage and an obnoxious amount of sriracha hot sauce 🙂

Mark Lazarchic
January 18, 2014 at 10:05 am

My favorite breakfast food is coffee, seeing high conversion numbers, with a side of bacon.

Lawrence Black
January 18, 2014 at 9:48 am

Waffles as a metaphor for iteration, love it; same with pancakes - the first one or two never turn out quite right. My favorite breakfast food as of late is a bean and cheese crisp.

Bean and Cheese Crisp Recipe

- Take one tsp bacon grease (I save mine in the fridge) or grass fed butter and melt over high heat in a nonstick frying pan.
- Add half a can of well-drained pinto beans and fry till moisture from beans dissipates
- Add 6 slices Kerrygold Irish Cheddar (or other grass-fed cheese) - cook till melted and cheese starts to brown, fold / mix together with spatula.
- Place inside tortillas and fold in half
- Pan fry the folded tortillas till crispy
- Serve with hot sauce, Enjoy!

January 18, 2014 at 9:42 am


(eggs, chorizo, chilies, corn tortillas, pico de gallo, queso fresco, black bean puree, lime sour cream)

January 18, 2014 at 9:33 am

Okdork, I love waffles, but have been missing out because I've been keeping the carbs low. Now I have to try these!

The best waffle recipe I have every tasted is: Finally, A Crisp Waffle

Simply fantastic, carb heavy waffles that were perfected over many iterations.

January 18, 2014 at 9:32 am

Chorizo with Migas and Eggs with a stack of flour tortillas.....and a Mexican Coke

January 18, 2014 at 9:24 am

All breakfast sweets rock. I like waffles and pancakes and crepes and blini-- anything I can douse in syrup is good, and once I had this Monte cristo sandwich that was French toast with eggs ham and bacon and strawberry jam. I made gluten free pancakes for dinner last night. I guess I'll go make something now.

January 18, 2014 at 9:20 am

Waffles are the best! Especially paired with fried chicken.. what a hearty breakfast 🙂

January 18, 2014 at 9:19 am

As an Austinite, my favorite breakfast food is of course the breakfast taco. Specifically, Tacodeli's Jess Special taco with their Doña salsa.

Daniel Park
January 18, 2014 at 9:15 am

Roti Canai

January 18, 2014 at 9:07 am

My usual is Bulletproof Coffee to get me rockin' until lunch - Strong coffee, grass-fed butter and MCT oil blended together. Oh ya!

Cody Wheeler
January 18, 2014 at 9:04 am

My wife and I are doing a whole 30 month through Jan. These waffles look awesome for that! But I will have to say that it's hard for me to say no to a big bowl of fruity pebbles to get me going. Oh and bacon too 🙂

Chris Field
January 18, 2014 at 8:57 am

Fave breakfast is 3 over easy eggs on top of sweet potato hash browns (cubed sweet potatoes, bell peppers, onions all fried up together). Throw in cornbread for good measure.

2nd favorite is huevos rancheros at the Viceroy Riviera Maya Hotel after finishing Ironman Cozumel.

3rd favorite and go to is a breakfast burrito (cousins with the taco family).

James Martindale
January 18, 2014 at 8:56 am

Favorite breakfast food of all year: leftover pie from Thanksgiving.

More importantly, favorite breakfast drink: 75% rich hot chocolate 25% fruit punch. It sounds weird, but it's SO DANG GOOD!

January 18, 2014 at 8:49 am


To date the favorite my fiancee found was a beer pancake recipe that works with nearly anything. We've substituted orange juice and made what tasted like orange dreamcle pancakes. Mountain dew was good too.

Original recipe makes 4 pancakes
1 cup sifted all-purpose flour
1/4 cup white sugar
3/4 teaspoon baking powder
1/2 teaspoon salt
1 egg, beaten
1 cup beer
2 tablespoons butter, melted


In a large bowl, stir together the flour, sugar, baking powder and salt. Pour in the egg, beer and melted butter; stir with a whisk just until blended - a few lumps are okay.
Heat a skillet or griddle over medium heat. Coat with vegetable oil or cooking spray. Spoon about 1/4 cup of batter onto the hot surface for each pancake. When bubbles appear on top of the pancakes, flip, and cook until browned on the other side.

Also Beef Tongue Taco meat is AMAZING! It sounds gnarly, and I was really skeptical, but it was SOOOOOOOO GOOD.

1 beef tongue
1/2 white onion, sliced
5 cloves garlic, crushed (or 1 clove = 1/2 tsp minced garlic, so 2.5 tsp)
1 bay leaf
salt to taste

'Place the beef tongue in a slow cooker and cover with water. Add the onion slices, garlic, and bay leaf. Season with salt. Cover and cook on Low overnight or 8 hours. Remove the tongue and shred the meat into strands.' Is what the recipe I have says, but I skinned the tongue first so it wouldn't have the silverskin/tough cover on the outside. That was the best taco meat I have EVER had.

Rodel Natividad Casio, CEO of Emperience
January 18, 2014 at 8:36 am

Thank You Noah! for that wonderful post. Iteration is something that I constantly do because as human beings we need to move forward in life and keep doing the things that we need to do to improve ourselves our situation and come up with solutions.

Because breakfast is the most important meal of the day for me, I choose to have scrambled eggs mixed with spinach with little bit of organic no-salt seasoning & a dash of freshly ground pepper and topped with melted provolone cheese and 1 (one) cup of cooked brown rice mixed with red and white quinoa. I also like to make smoothie with 1/2 cup frozen blueberries, 1 (one) large banana, 1/2 cup of oatmeal, 1 (one) tablespoon of ground flaxseed, 1 (one) tablespoon of chia seeds.

Then top it off with this...


January 18, 2014 at 8:31 am

Eggs. I could (and have) had eggs for every meal in the day. I am constantly looking for new egg recipes. Though my favorite experiment so far was the 1 hour egg. It was awful, but definitely something new so very enjoyable.

January 18, 2014 at 8:25 am

Noah, your waffle fable is a curious one, imagine you could go back in time and consult your Appsumo course in Dec 2012, what would you advise?

Nice to see the almond milk, but all this sugar free, protein supplement stuff is a little silly, all this work to avoid carbohydrate only for your body to turn protein/fats into carbohydrate, ( gluconeogenesis.) And it doesn't do it for free. All different ways to get trim, very few to be healthy.

Favorite breakfast, 12 bananas, 3 dates, about cup of water, and about a 1/2 cup of organic sugar....yummm!

January 18, 2014 at 8:06 am

2 eggs scrambled with chopped red bell peppers on top of chopped/cubed avocado with a sprinkling of chia seeds and cayenne pepper and a dash of sea salt. preferably with a protein shake or coffee.

Coach Czes
January 18, 2014 at 8:03 am

I treat eggs and quinoa like taco meat and get creative with toppings. My favorite is a good breakfast taco with eggs, chorizo, quinoa and cheese (with or without a shell) and starts my day with everything I need.

January 18, 2014 at 8:02 am

My favorite breakfast is a cup of mexican chocolate coffee and an almond croissant or really good breakfast tacos with crispy bacon.

January 18, 2014 at 8:01 am

That waffle looks amazing. If I had the ingredients and a waffle maker, I'd have a second breakfast. I had 1/2c oats w/ cinnamon and cut up banana (my favorite), and an egg white omelet with onions, peppers, and artichoke hearts. I also love french toast.

Caroline Dahllof
January 18, 2014 at 8:00 am

Breakfast is my favorite meal too. 6 egg whites and baked sweet potatoes. Then I add sesamin seeds cinnemom chili flakes and cardimom.

Chris Bird
January 18, 2014 at 7:53 am

Great post. In a round-a-bout way, it reminds me of that ol' Ben Franklin quote "an ounce of prevention is worth a pound of cure" from the standpoint that if you spend a little more time on the front end documenting something it will make iteration so much easier and, ultimately, shorter and more successful. Favorite breakfast food: bulletproof coffee.

January 18, 2014 at 7:51 am

Dr. Seuss knew what was up with green eggs and ham! Take some pesto and mix it in with your scrambled eggs and you're set!!! (except for garlic breath)

Andrea Grassi
January 18, 2014 at 7:45 am

Awesome example of how iteration keeps a product up and valuable.
It's all about discovery and research, which is really the key thing in your course.

BTW: Breakfast? 3 to 4 whole eggs every morning (mixed often with different spices like the 4HourChef advise 😉 )

Easy, tasty, great.
But I think I will give protein waffle a try 😀

Erik Contzius
January 18, 2014 at 7:37 am

I dig this crazy combo: fried sliced potatoes (basically home fries), topped with lettuce, capers, sliced hard boiled eggs, tzatziki sauce, and cold smoked salmon on top! Nice!

Ruth LePoidevin
January 18, 2014 at 7:37 am

Chunky Monkey Waffles with chunks of chocolate and pineapple on top, sprinkled with crispy coconut.

January 18, 2014 at 7:33 am

My all time favorite breakfast is cold pizza, especially bacon and onion from Pepes in New Haven CT. Maybe I can make a pizza waffle..

January 18, 2014 at 7:33 am

Love me some corn beef hash with a runny fried egg...just inspired me to head toy favorite restaraunt for breakfast! Thanks Noah!

January 18, 2014 at 7:29 am

oatmeal brulee with raspberries rocks.

January 18, 2014 at 7:26 am

Brisket and egg tacos from Taco Cabana. So nice.

January 18, 2014 at 7:26 am

At home, I love cereals with soy milk. Add some almonds to that and the day is gonna rock - especially if you plan to go to the gym before working !
But my absolute "péché mignon" is... spicy fried rice with eggs. I know. For breakfast. Fell in love with that in Thailand, where I go a lot and I would ride a scooter every morning to the local joint and be extremely specific: "more spicy, please".
ps: you want to cook chia seeds for breakfast? Prepare some killer cereal bars for the week...

January 18, 2014 at 7:20 am

Crepes. Hand down.

Louise Morris
January 18, 2014 at 7:18 am

My favourite breakfast is my homemade no-huevos rancheros with tofu instead of eggs. I make the meanest ranchero sauce, for a Scottish person. Ha! I got the recipe from some Mexican mama on Youtube. Yay for Mexican mamas! p.s. I've never had waffles for breakfast.

Ann Marie Kodak
January 18, 2014 at 7:16 am

Dosas and sambhar

Mathew G
January 18, 2014 at 7:12 am

I dream (and day-dream) about huevos rancheros. #bestbreakfastever

Amanda Martin
January 18, 2014 at 7:12 am

HUGE Waffle and pancake fan for breakfast with coffee or tea and my day is made. My New Years resolution was to become more aware of where my food comes from so breakfast from scratch (no box waffles/pancake mixes) and sourcing locally when I can has been a challenge.. Totally want waffles now and I haven't had any since before the new year. I don't have a waffle maker! ha!

January 18, 2014 at 7:09 am

Fav bfast is a a protein waffle like you made topped w/bananas....side note why cant i type or read bananas without singing this in my head
Noah-good marketing msg in this did Gwen Stefani change my neuro pathways to hear her song every time I see or hear the word bananas?

Chris Cavanagh
January 18, 2014 at 7:06 am

Yum and congrats on the waffle! My favorite breakfast is old fashion oatmeal, but after you put the oatmeal in the boiling water you put an egg in so the egg poaches on top of the oatmeal. While the oatmeal is cooking I slice up an apple - for some reason Fuji's are my favorite right now - sprinkle in some ground flax seed. When the oatmeal is done I scoop it onto the apple/flax and the apples get nicely warm but not mushy. And the apples add enough sweetness for me that no sugar is needed. Gonna go make some now!!! With you totally on the breakfast thing.

Peter Arnott
January 18, 2014 at 7:01 am

Homemade Protein Oatmeal. It's beyond good.

January 18, 2014 at 7:01 am

Breakfast that my husband make for me 🙂

January 18, 2014 at 6:58 am

I make an avocado with a baked egg in it on the weekends, which is my favorite treat after a long week.

Kirby Maggard
January 18, 2014 at 6:55 am

I love waffles, and unfortunately anything sweet like pancakes or French toast. Was a Vegan for about 4 months last year, but that was too extreme for me. Now I'm Pescaterian (spelling?) and eat fish. It's hard to go out for breakfast and find anything you don't have to order a la carte. Even Cracker Barrell rolls their eyes at subbing hash browns for the bacon! I would love to try your waffle recipe Noah with a natural crunchy pb, with a couple of eggs, coffee, and ruby red grapefruit juice. (mimis has best juice I've tried)

Lisette Carrithers
January 18, 2014 at 6:54 am

Crepes (with recipe) Super easy, even a non-cooking guy can do it!

4 eggs
Gluten-free pancake/waffle mix (Hell even bisquick works) Why a mix? Because I don't re-invent the wheel.
half stick of butter

Melt butter in the micro in a medium bowl
Add eggs and blend with a fork (science note: adding a little water breaks down the egg membrane and makes getting out the clumps easier (@ a tablespoon)
Add @ a cup of your mix, blend with the fork till most of the clumps are out
Add water, blend till you have something the consistency of cream (Amount needed depends on the mix you use, start with less than you need, you can always add more. Added too much? add a little more mix. Batter should be runny but blended with no large lumps.

Cooking the crepes: pour @1/3 cup batter in a Medium hot non-stick frying pan and swirl the pan so that the batter covers the bottom. You know you can flip your crepe when the bubbles stay open and the edges get crispy and dark tan. I slide a fork under the crepe and flip it that way you may find a spatula easier, try both. Don't gouge your nonstick. 30 seconds or so on the other side and you are good. This should make about 10-12 9" crepes. These also make great homemade noddles and are perfect for homemade manicotti. Enjoy!

John Bogdanski
January 18, 2014 at 6:52 am

Noah... That's an easy one.

Sunday mornins' at the local diner with my wife and a big fat plate of waffles swimming in strawberries, drowning in whip cream, cinnamon generously sprinkled on top, bacon on the side (but just have to put 1 strip at a time on the plate so the bacon can have a relationship with the strawberrys), steamin' hot mug of coffee (with unlimited refills) at least an hour to take my time to enjoy every last morsel.

And one more thing... Vanilla ice cream for dessert!

Charles G
January 18, 2014 at 6:52 am

In the morning i can't stomach breakfast. It normally consists of 1-2 cups of black coffee. For a boost of energy I mix coffee with a lump of grass fed butter and put it in the blender. Sounds disgusting but is delicious!

Sam Stamper
January 18, 2014 at 6:41 am

I wake up each morning to a big glass of protein powder called High 5
These are 5 different multi source proteins that absorb slowly. Next I move on to some Green Tea. This is new for me. After drinking coffee every day for 20 years I finally decided to make the switch. Mostly because coffee destroys my stomach and my Tums bills was out of control. Then I go the gym get in a good work out. Come home for more Green Tea and a Big Omelet with vegetables. -I am trying to eliminate bread however this can be extremely difficult. I also enjoy Coach's oats which is an easy to make steel cut oat meal version. (Although all my 'paleo' friends strongly discourage eating oats) I would love to try protein waffles and look forward to experimenting with your recipes. Minus the Green Protein and Chia seeds. I will save those for my smoothie. Thanks Noah. You Rock!

January 18, 2014 at 6:37 am

Soylent in the waffle maker!

Hoo Kang
January 18, 2014 at 6:36 am

This is currently my favorite breakfast meal. It's called the split decision and large amounts of fats, proteins, and carbs.

Aleksander Tsatskin
January 18, 2014 at 6:34 am

My favorite is toast with butter 🙂

Daniel S
January 18, 2014 at 3:06 am

Favorite breakfast? Classic pancakes, fried eggs and sausage. I can feel my cholesterol rising, but man is it delicious!

January 17, 2014 at 9:43 pm

Poached eggs, salsa, and fresh cilantro. 😉

jared ardine
January 17, 2014 at 9:34 pm

1 cup freshly brewed coffee
1 mexican chocomilk (chocolate milk made of abuelita chocolate blended with ice and cinnamon)
Chilaquiles with egg and extra green sauce
This potent combination has the extraordinary power of revitalizing a person after a heavy night of drinking but if taken in too large doses will destroy any chances of you doing anything on your to-do list as it makes everything you had planned suddenly seem boring.

Tyler V
January 17, 2014 at 8:33 pm

Love me some breakfast burritos!