Last updated on May 13, 2022 - My Free Marketing newsletter 👀
A few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life...
During the conversation, we got on the topic of books that changed our lives.
I want to share them with you. (Click to share with others)
I judge a book's success if a year later I'm still using at least 1 thing from the book.
Takeaways from my 18 favorite books:
7 Habits of Highly Effective People - Stephen Covey
Influence: The Psychology of Persuasion, Revised Edition - Robert B. Cialdini
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies - Chet Holmes
The Power of Full Engagement - Jim Loehr and Tony Schwartz
Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long - David Rock
Sex at Dawn: How We Mate, Why We Stray, and What It Means for Modern Relationships - Christopher Ryan
The Celestine Prophecy: An Adventure - James Redfield
Purple Cow, New Edition: Transform Your Business by Being Remarkable
Permission Marketing: Turning Strangers into Friends and Friends into Customers - Seth Godin
Setting the Table: The Transforming Power of Hospitality in Business - Danny Meyer
The Score Takes Care of Itself: My Philosophy of Leadership - Bill Walsh
Mindless Eating: Why We Eat More Than We Think
The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire (20th Anniversary Edition) - David Deida
Women Who Love Too Much: When You Keep Wishing and Hoping He'll Change - Robin Norwood
These books reflect a full life, not just business.
You change my life. Thanks for your helping me by sharing your experience with us.
Hi, this book has changed my life completely and change my unawareness into awareness, thanks
It's good to be aware of these books and what they cover, or maybe even read/listen to them, but ultimately, it's all obsolete nonsense. Hear me out. I'm almost 42 and I've sought knowledge and wisdom my entire life. After you burn through it all, eventually you see it's mostly just junk, to sell books, to make the author get ahead, so they can do a book tour and have a better chance at getting laid. Show me who David Deida's with, don't tell me about his book on women. Has he mastered anything? I doubt it. This applies to all of it. Static perspectives and rule-sets seem more meaningful once written down such as Covey's 'don't let people shorten your name at work', total nonsense, just arbitrary to make you imagine it makes any difference; it doesn't. Either we're living in a simulation with choice or without or we just happened and we have choice or we don't and it's all fate or random. They say free will is an illusion now, Google that. So did you focus on your dream board or did 'the Force' plant that image in your mind and make you think it was your idea? It's not something we can know. Seems like fate is fixed. In 42 years all I know is: "Nothing works, nothing helps and nobody ever gets what they really want. If they claim to, they're lying out of self-interest."
Mark. C'mon. 'Some' things work sometimes. Just all the self help books don't really solve all your problems. If you can apply some concepts, those things will work to 'some' degree. It's not all roses man I hear you. I used a lot of Tony Robbin's books throughout my adulthood and Covey. Yeah, not all of it processes and it isn't magic. But I have had self improvement using others wisdom and by trying, not just reading.
Covey never mentioned 'Don't let people shorten your name'. Yes you are uttering total nonsense.
In what state are you now? I’m Just interested in that!
Good stuff Noah... but that's just 17!
I completely agree! I was so down with all of these until I saw Ayn Rand, what a disappointment to cap off a wonderful list! I'll never forget that Ayn Rand collected social security....
David go do a little research.
I’ve read a number of these and yes some are truly life changing
The trick is absorbing the information and applying it to your life until it becomes a habit
The most life changing book is the Bible as it contains 66 books and incredible wisdom
Yesss! Amen ??????
I’m not religious, and I do agree with your bible statement on its wisdom.
Such an amazing list. I am super energized to go out and read them. Thank you.
First, I love your taco bullets. Second, I also walked out on a Tony Robbins seminar (I was 14 and it was the Fear Into Power Firewalking Experience - the Firewalking part WAS amazing I will say). I became very angry at him when I realized the entire audience was hypnotized and sobbing - I confronted him. He was gracious about my complaint though and offered a refund. The whole thing felt a little cult-ish.
Your list is solid, a few surprises on there. A few books I would add:
The Speed of Trust - Stephen Covey
~ Examines how we don't question people we know and trust vs. unproven entities
Originals - Adam Grant
~ Highlights the rewards of taking a chance on yourself
Blink - Malcolm Gladwell
~ Why you should trust your gut instincts
This comment is pure Gold!
Seeing this list makes me cry a bit. I love all the titles especially the ones about relationships. Thanks for sharing.
Read it in 2017 and I'll re-read it multiple times in 2018.
Pitch Anything: An innovative method for presenting, persuading, and winning the deal
by Oren Klaff
I recommend the audio book because a lot would be lost in print.
Great List!.. except for Ayn Rand. Her take on reality is warped and basically the biggest reason why we have so many chronic social issues in the USA.
How is Rand's understanding of reality "warped"? And what are the "chronic social issues" that you attribute to Rand which did not exist in the U.S. before anyone knew about her ideas?
I agree with you wholly. Ayn Rand is very, very warped in her thinking.
I'd like to add to that list:
First Things First - Steven Covey
Wooden on Leadership - John Wooden
Outliers - Malcolm Gladwell
Mindless Eating is a great book. I have struggled with things like that. Dieting has been a struggle all my life. I am currently reading The New Turbo Protein Diet by Dr. Markert, for me it's finding a book that I can learn from and then sustain the things I learn!
On the podcast and Noah is challenging Gus to challenges. And mentioned this. So right now I ordered first ones and have challenged myself to finish these in 40 days
Thanks for sharing what you gained, in addition to the book. The insights are appreciated.
Especially appreciate how you see business as an outlet for your goal of maximizing life.
Great list! And I would agree with 17 of them. 😉
I thought I had all the books I needed but you have given me a few more. Thank you I look forward to reading them and expanding my knowledge.
Thanks for Your list
I'm reading "Never split the Difference"
By Chris Voss
It's the BEST negotiating book out there!
I was given a copy of Stephen Coveys 7 habits when I was 21 and I fucking laughed at the title! I picked it up read at 27 then kicked my own arse for being such an ignorant little prick! I've read it about 8 times over the last few years (I'm 34 now) and It's a genuine masterpiece! So much value and so much work must have gone in to creating it! Definitely a must read for anyone wanting to better themselves.
Noah - what an inspiration you are! The Fountainhead is the book that changed me the most. An eye-opener! The Count of Monte Cristo by Alexandre Dumas is another one to consider for fiction. So powerful. Are there any other books you've read since then that you'd recommend in 2017? Thanks for this and for the podcast (and basically for the amount of value you give your audience).
How to win in the sport of business-Mark Cuban
Predictable Revenue-Aaron Ross
Nice list Noah. I'd add Essentialism and The One Thing to that list (but suppose that would be my list then) and be a happy man.
The Way of the Superior Man. That's one of my all-time favorite books and (strangely), it's the only one of your list that actually resonates with me. See some other goods ones in there, but none that really jump out.
Thank you Noah for sharing. You are a gem. Thanks a lot. By sharing these books, you made my life easy.
Hey Noah, awesome list! Some of them completely put upside down the way on how I see things (like Sex at Dawn)
So many books have changed my thinking and impacted my life.
When things fall apart - Pema Chodron (everyone should read this its a great guide of managing when massive transition happens in life and pulls the rug from under you)
The Pursuit of Perfect - Tal Ben shahar (a must read for the perfectionists in the house)
A Hidden Wholeness- Parker Palmer
The Artists Way
Interesting list Noah. Not what I expected.
I am really inspired by the books even though I have not read them. I wish I can get hold of them
I rarely ever see anyone include The Fountainhead on their booklist and I am so glad you did, Noah. This could very well be my favorite read of all time (with the obvious exception to The Good Book) and I think anyone who takes pride in their work should read it. Thanks!
Gee, for someone so into 'reverse engineering' and into being ahead of the pack in both mind and body, read Hamlet backwards, no kidding, to understand the 'how to' in 'the readiness is all.' The breakdown of how to achieve such a state reads like a Tim Ferriss analysis on how to achieve the perfect mindset for taking on anything life has to throw at you.
could you please be very clear about "Hamlet backwords".
Is it a book title? "Hamlet Backwards" - By Soandso
Do you mean read the actual play Hamlet in reverse? Back cover to front cover?
If so. Should I read it word for word backwards? read the content in reverse?
Is "backwards" a typo?
Nice list - here are a few more:
1. Peter Drucker - On Management - Still Reads like a Contemporary Book
2. Herodutus - The History
3. Norman MacClean - Young Men and Fire - a book about the Mann Gulch fire in 1949, that everybody in the tech industry should read
Two books that had added to my life are "Lean In" by Sheryl Sandberg and "Thrive" by Arianna Huffington. I recommend both of these books to men and women alike.
Great post Noah. I have followed you and want to say that your marketing skills are amazing. Im learning so much from you and cant wait to take it to the next level. Thanks again!!
I think The Ultimate Sales Machine is gold! Ageless. Still valid even though sales models have changed so much since it was written.
I just finished listening to you on @tferriss podcast. You mentioned personal finance books, but Tim took off in another direction before you had a chance to finish. What are the titles you had in mind?
Wonderful List. I have read but many are yet to. Gonna read them for sure. Thank You.
Thank you. The reading list refers to everything I have to live with.
This list is AMAZING!!! So many books on here I never thought you'd be reading. I guess this post taught me that I should never make assumptions! I'm popping this list in Evernote and referring back to it for suggestions...
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