Last updated on February 27, 2021 - My Free Marketing newsletter 👀
This was a good book, not great. Definitely nuggets in here that I’ll share below.
It’s well written and enjoyable to read but more focused on public speaking.
How to find great stories to tell
Homework for life — Write at least one thing down a day thats a unique story that happened.
Make it your mission to find, see, remember, and identify stories, and you will begin to see your life in a new and more compelling light.
All great stories — tell the story of a five-second moment in a person’s life. Moments when something fundamentally changes forever.
How to tell great stories:
Don’t memorize your story.
Ultimately - It is the SPEAKER’s JOB to be entertaining. Not the audiences.