SEO Case Study With Brian Dean

SEO Case Study With Brian Dean

In this episode you’ll learn how Brian from Backlinko made $100,000 from a 2,000 person email list, the specific metrics for optimizing YouTube videos AND 1 tactic that permanently changed OkDork after this episode.

Brian gives a ton of actionable tips to help improve your SEO and some surprises like having more pages doesn’t necessarily make your site easier to find in search engines. Get ready to take some notes because you’re going to want to use this stuff right away.

Lessons learned in this episode:

  • How to not get bored creating niche content.
  • With mastery comes greater enjoyment.
  • How Brian made $100,000 on a 2,000 person email list.
  • Most course purchases are made near closing.
  • Simplify your marketing and don't overwhelm your customers.
  • Who's on your list matters.
  • Embrace beginners mind to learn new skills.
  • Using "pattern interrupts" to make your videos better.
  • How and why to buy online courses to shortcut learning.
  • Mastering audience retention and why it's important.
  • Quantity of information is not as important as quality.
  • Promotion tips and tricks for new content.
  • Avoiding premature automation.
  • How to evaluate existing properties for growth.
  • Why more content can negatively impact SEO.
  • Enhanced and compressed goal setting.
  • Delete old content that's not adding value.

The Challenge: Use the step-by-step instructions to delete under-performing content.

Leave a comment and tell me how you did on this week's challenge!

Links discussed in this episode:


Backlinko on YouTube

Video Creators with Tim Schmoyer

Video Overtake University



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118 responses to “SEO Case Study With Brian Dean”

March 18, 2017 at 8:26 pm

This is a fantastic podcast.

Andrew Overby
March 17, 2017 at 1:29 pm

Great episode! I enjoyed it, and I learned from it.

Matthew Staton
March 11, 2017 at 11:05 am

Great podcast. The only thing I would've added is to 301 redirect the page or pages you are deleting.

Eileen Padilla
March 10, 2017 at 1:11 pm

Great ideas (I think) but I'm the newest newby there is so I don't really know what I don't know? Haven't started my blog but am researching to figure out how to do this. Thanks for (hopefully) pointing me in the right direction.

March 10, 2017 at 10:05 am

Wow, great episode!
There were so many awesome and actionable ideas, but my big take-aways as a total online business newbie were:
#1 - Focus on developing truly high quality content (that's super useful to your niche audience... even if that audience isn't massive)
#2 - Play the long game, and don't be afraid to invest a lot of time/effort into a piece of content (make it evergreen) or learning something deeply
#3 - Simplify your marketing, don't overwhelm your audience
#4 -Think of what you're procrastinating on professionally, get specific, and commit to (re)learning or mastering that with a beginners mind

Candy L Hill
March 9, 2017 at 4:31 pm

Entertaining and insightful, I learned a lot!

Reese's Peanut Butter cups are my favorite candy bar.

Heidi Oehler
March 9, 2017 at 1:17 pm

Love the show! Love how you ask for specifics/ examples and really probe into topics. Thanks for all your hard work.

March 8, 2017 at 6:54 pm

I really enjoyed your interview with Brian. The questions were excellent. Just what I needed to learn today. Still looking for a way to share my vegan dessert recipes. May use YouTube.
Thanks, Gayle

March 8, 2017 at 4:50 pm


March 8, 2017 at 2:15 pm

One of the most actionable tip-laden podcasts yet! Thx!

March 8, 2017 at 12:13 pm

Great content on this post. I'm heading on over to Google Analytics to check my stats and prepping myself to delete!

Wanted to give you a thumbs up on Google Play - but they don't give the option to give you a like, that's a bummer.

Apoorv Mote
March 8, 2017 at 6:50 am

Instead of YouTube I am embedding private Vimeo Videos on my blog. With YouTube people get distracted with competitor content. I want people to stay with my content. How will the tactics be different for me?

Susanna Soderstrom
March 8, 2017 at 4:25 am

Great show with great tips!
My favourite candy bar is Daim. 🙂

Shawn Harris
March 7, 2017 at 9:07 pm

Great podcast! SEO is such obtuse voodoo to me it's great to hear some tangible pointers.

Mushroom Steve
March 7, 2017 at 8:14 pm

Good stuff fellas. Been focusing on the 100% of stuff that works the last couple weeks so that was good reinforcement. Also relates to the deleting of shit that doesn't.

March 7, 2017 at 6:44 pm

solid episode, heaps of takeaways. I really like the way you ask questions.

March 7, 2017 at 6:43 pm

9 Tacos out of 10. Dropped 1 taco for audio quality. I still enjoyed those other 9 tacos...deeeeelish!

Florence Adenikinju
March 7, 2017 at 5:32 pm

Great stuff

Karla Cienfuegos
March 7, 2017 at 3:13 pm

There's so many golden nuggets in this episode. I always thought having more content was better, but when Brian explained why less content is better, my mind was blown.

My favorite candy are the gummy bears from Trader Joes. 🙂

March 7, 2017 at 2:48 pm

I plan to listen a second time!

Dave Burns
March 7, 2017 at 2:19 pm

Loved this episode, particularly the counter-intuitive advice on improving SEO for websites by reducing pages.

March 7, 2017 at 2:14 pm

Nice episode. My favorite candy bar is Milky Way. Not sure why, but it seems like my first comment disappeared

March 7, 2017 at 2:17 pm

Hmm, odd, now I can see my first comment. Glitch I guess.

March 7, 2017 at 2:08 pm

Hey Noah, love this episode, and the podcast in general. Keep up the awesome work.

March 7, 2017 at 1:39 pm

Interesting tidbit about the way YouTube interprets viewer retention rates from short videos with hgher rates compared to longer videos with a lower viewer retention rate

March 7, 2017 at 12:29 pm

Great podcast Noah! Aside from the content packed into your interviews, I also take note of how you keep the conversation flowing with relevant questions and how you sprinkle humor throughout. I have the conversational skills of a 4-year old, so your podcast provides a learning opportunity on so many levels.

Thanks again, and I'm already looking forward to your next one. Oh, and my favorite candy bar is prob Mounds, 3 Musketeers a close second. What's yours?

Kevin Watts
March 7, 2017 at 11:28 am

Liked the show. Step-by-step instructions - if you don't know how to do this you shouldn't be here - awesome. My favorite candy bar is Milky Way.

March 7, 2017 at 11:21 am

They say your hair grows faster if you cut it often. I guess the same goes with content. Delete those low traffic pages and improve your SEO. Fav candy bar - Ocho bar with caramel and peanuts. I eat two of them at a time they are so good.

March 7, 2017 at 11:07 am

Loved this episode! Very insightful

March 7, 2017 at 10:44 am

Very interesting interview, this guy rocks in SEO! He must eat tacos all the time...

March 7, 2017 at 10:22 am

Great show - now lots of work to implement!

Brent Robison
March 7, 2017 at 10:15 am

Listened to this a few days ago on my drive home from LA... this was easily the best podcast I've listened to in 6-12 months. Top 10 of all time. You and Brian killed it!

March 7, 2017 at 9:33 am

This must have been my favorite podcast episode for quite some time! Loved the whole conversation between Noah and Brian and got lots of input. Can't wait for the next episode, Noah ...

March 7, 2017 at 9:32 am

You're so right - "it's 'easy' to find customers when you're very specific". As a marketer who can solve a lot of different problems, that's actually a bad thing for me because people don't always "see" their problems in my solutions. But as I've niched down, I've gotten more traction. Thanks for a great episode!

March 7, 2017 at 9:22 am

<3 🙂

Dustin D Bowman
March 7, 2017 at 9:12 am

It is great to see people committed to quality content. In a society of more is better, we lose sight of the truth: people will respond to quality!

March 7, 2017 at 8:57 am

Great stuff. Brain's work has had a massive influence on my own business already. Gonna dig into the notes and apply some more of his ideas this week 🙂

March 7, 2017 at 8:45 am

I listened and Love Brian's stuff!

Alexis Avellan
March 7, 2017 at 8:40 am

I've been doing SEO for a while now but never thought about his recommendation at the end where he says to delete the pages that are not doing anything for your website. And how you retain more "link juice." Great stuff!

Ricardo Parro
March 7, 2017 at 8:32 am

I loved this episode. It as a lot of compacted info and it's inspiring at the same time. Great job Noah and thanks for sharing so much value for FREE! I am always looking forward to Tuesdays!

Will H
March 7, 2017 at 8:32 am

Great Podcast! I'm a big fan of Brian Dean. I follow his blog and receive his email blast. I highly recommend this episode to anyone in the SEO field. Cheers!

harel filiba
March 7, 2017 at 8:29 am

Hi There, Taco Man.

I must say you inspired me.

Brian has an awesome blog and I read almost all of it.

It's great to hear the 2 of you together, which give awesome tips!

Will be happy to hear some tips of you on the start of the blogging way!

Cheers, Taco and Bear, Hell yeah

March 7, 2017 at 8:26 am

Thanks for getting him on the show! I've spent over 10 hours since then combing through his stuff. It's been awesome.

March 7, 2017 at 8:24 am

This was a great episode, as soon as it was over I went into my site and deleted over 330 'dead weight' pages!

March 6, 2017 at 6:45 pm

Had the same issue with the super fast audio, was expecting you at the end to say it was intentional, to show how much time you had now saved. Time that should be spent implementing the advice given.

Noah Kagan
March 6, 2017 at 9:32 pm

Ha, that would have been funny. It was an error on our side. Should be fixed if you listen to it now. Learning and improving.

Andy Enright
March 6, 2017 at 9:20 am

Especially loved the ideas of one blog post per month and the 90 day year. Implementing both. Thanks Noah & Brian!

Prachi Gupta
March 6, 2017 at 4:50 am

your content is good. I liked your youtube channel. thank you very much for creating videos on youtube. it is very beneficial.

Adam Knight
March 6, 2017 at 3:58 am

Awesome as always!

March 5, 2017 at 10:09 am

Great episode. I am curious about the removing old content part. Would Brian then recommend going out to Google and using their URL removal tool? Not a big candy bar fan, but I can throw down on some Swedish fish.

March 3, 2017 at 7:37 pm

Great information and a fun listen. It's going to be difficult to fit one year of goals into four months.

I also like Payday; I wouldn't say it's my favorite, but really good!

March 3, 2017 at 10:15 am

Great content, clear and actionable! Thanks Noah, gracias Noah!