Last updated on July 1, 2022 - My Free Marketing newsletter 👀
There’s a new type of business I’m seeing more and more of: Super successful one-person companies.
In this post, we look at 3 case study examples:
All 3 of these one-person companies are million-dollar businesses, and they just hire freelancers to operate.
Let’s dive into how they do it.
Rachel Charlupski is making $417,000 a month running a premium babysitting service for hotels, sports teams, and families on vacation.
I love this.
Rachel started The Babysitting Company because she was babysitting in high school, and she really enjoyed it. When she went to college in Arizona, all her friends worked standard jobs—serving at restaurants, bartending at nightclubs, etc.—but Rachel knew that wasn't for her.
Instead, she went to local hotels and offered her babysitting services to families that were vacationing there.
What's interesting about it was her pitch. Check this out…
Hey, if anyone needs a babysitter call me. Here's my license, my photo, and some information about me.
Sounds potentially sketchy, right?
But no one else was doing this in Arizona! And she was able to get a lot of clients that way.
It became a simple but very profitable side hustle for her—but how did she go from just babysitting locally in Arizona to making it a million-dollar nationwide company?
She noticed an opportunity when one of her clients went to LA.
The client asked her if she knew of any babysitters in Los Angeles… And she didn't. But she figured if this family needs a babysitter on their vacation, there's probably other people that need babysitting during their vacations, too.
So Rachel flew to Los Angeles to babysit for that family and when she was there, she recruited a small network of babysitters by using social media and reaching out to her network.
How simple is that!
Now The Babysitting Company is a multi-million dollar business.
Sol Orwell makes $265,000 a month selling ebooks on nutrition and supplements.
Don't worry, it's not one of those multi-level marketing scams—it actually helps people with their health and fitness.
The idea for Examine came when Sol was trying to lose weight.
(Hopefully you're noticing a pattern here of starting businesses that solve their own problems.)
He was spending a lot of time in fitness subreddits and he noticed a lot of the new members were asking the same question over and over, but it was hard for them to find trusted information about nutrition supplements.
So he decided to start a business to solve this problem.
How did he actually get started and make so much money?
He wasn’t an expert in nutrition or supplements, so the first freelancer he hired was Curtis, a moderator on a fitness subreddit. Sol recruited Curtis because he was studying nutrition and spending hours digging through scientific papers for fun.
In the beginning, Examine didn’t actually sell anything. They focused on building trust because there are a ton of scammy fitness and nutrition websites out there. The two of them drove traffic to the website by hanging out in fitness subreddits and being as helpful as possible to the people asking questions there.
To figure out which products to start selling to make real money, Sol sent out a survey asking people about what problems they had. Then he hired more freelancers and consultants to write articles and books that he could sell to the audience they built up.
I call this the amazon approach.
Once you start making a profit, reinvest it back into your business. A lot of people get short-sighted. They try to take out as much as possible to pay themselves, but it will actually earn you more in the long run if you keep putting it back into your business. So I love that he kept reinvesting into Examine.
Adrian Wood is making over $120,000 a month in revenue selling high-quality beats and sounds to music producers.
Adrian was already a successful music producer and worked in the industry for over a decade producing music for 50 Cent, Snoop Dogg, and companies like Coca-Cola, Ford, Nike, etc.
Just some small names you may not have heard of, right?
One thing a lot of people don't know about the music industry is that a lot of popular songs are produced by a small handful of high-quality pre-made sounds. Being in the industry, Adrian had an advantage. He noticed there was a lack of these musical beats that were affordable and high-quality.
This inspired him to start Modern Producers, an ecommerce marketplace that helps other music producers like him get started with their careers.
To get started, Adrian spent a week setting up a Shopify store. Then he reached out to his network and found people to supply him with quality beats and sounds. To get customers, he did a lot of 1-to-1 marketing using social media to get new music producers to buy products on his website.
Slowly, he built a community.
I hope you’re noticing a pattern in these businesses. Instead of buying a bunch of ads or doing spammy stuff, they built up a community of customers one by one and took the time to understand what their network wanted.