How to Scale a Business (Tips from an 8-Figure Company)

Last updated on May 13, 2022 - My Free Marketing newsletter 👀

Today I’m going to show you exactly how I run an 8-figure company. 

This business stuff takes time. 

We’ve tested TONS of things over the years. 

The majority of things don’t work. 🙁 

BUT a few things work great. 

So we learn, then do more of what works best. 

Here are my top takeaways for you to scale your business. 

• Revenue, email list, etc. 

#2 — Raise the bar to “8-figure decisions”. 

• Understand your opportunity costs of each decision 

#3 — 10x the things that work.

• Test many things, then do more of what works best
  • Ads, affiliates, email marketing, etc. 
  • Get started now

#4 — Do weekly pulses. 

• How are we doing against our only 1 goal? 
• How are leading indicators going? 
  • Notice trends over time
  • Email signups, traffic, refund rate, conversation rate.

#5 — Optimize the 80%. 

• Build a great foundation of effectiveness…. 
• Mouse trackpad, phone, internet, laptop, etc. 
• Learn to type faster (Keybr, Ratatype, 10 fastfingers)

#6 — Sharpen your daily tools.

• Gmail/Outlook, Zoom, etc. 
• Gmail 
  • Enable keyboard shortcuts (shift + ?)
  • “/” takes you to the search bar
  • Learn 1 a day
• Zoom
  • CMD + A (mute)
  • Space bar (temporarily unmute)
  • CMD + I (invite)

#7 — Optimize your sleep.

• Memory foam mattress 
• Oura Ring 
• Ooler Sleep System
• Weighted Blanket
• JCP Satin Sheets
• T&N pillow
• Tinted windows 

#8 — Setup your ideal weekly calendar. 

• We all have the same amount of time in a day
• Color code calendar so you can see how you’re allocating your time
• Auto repeat activities (reduces mental energy)
• Reduce weekly meetings
• Think, what are you looking forward to this week?

#9 — People are the differentiators.

#10 — The 10 year rule. 

• Do something for 10 years to become a millionaire 
• Pick a tidal wave to ride
• Find something solving your own problem or that’s fun for you

Comment below what you will do for YOUR business.