Last updated on October 2, 2017
Before I show you how to get 30% more opens, let me prove something.
What’s your normal email open rate?
You may think you have an insanely good open-rate on your emails but...
50%+ of the people ARE NOT OPENING your emails.
Why work so hard if only 1 out of every 2 people open your emails?
That’s like you going to the bank, giving them $10 and they always give you back a $5.
So, here’s how to increase your email open rates by an additional 30% at least.
I call it Double-Opens!
Last week I emailed out on SumoMe how to 10x your email conversions.
Here’s how the open rates looked:
71% of people didn’t open the email which you KNOW hurts my feelings. #sadnoah
How many people are NOT opening your emails? I’m guessing it’s similar.
So I did what Neal from Easybib taught me at an exclusive marketing meetup and it got me 30% more opens!
Step 1. Take the SAME email you sent and CHANGE the subject line to something new
Step 2. Email it out a week later JUST TO YOUR NON-OPENS
The results speak for themselves:
11% more total opens so far which is 30%+ more opens than if I did nothing.
1 minute of work = 7,028 more people read my email.
I’ll let the wantrepreneurs of the world spend 80 hours on writing their business plans, while I grab more people and make more sales with this one little tweak.
Your 1 minute homework: If you’ve sent an email to your list in the last 4 weeks. Go into your email software, and re-send to the un-opened subscribers.
Then tweet at me: "Wowza! This worked. So Simple. I got [##%] open rate on my resend."
And if you want more email marketing tips to grow your list and your business, check out the 3 biggest marketing strategies from the founder of Mad Mimi.
P.S. If you DON’T have a 1 million+ email list already, then installing SumoMe on your site right now is by far the lowest hanging fruit you can do. Two minutes of work = should 2-4x your daily email subscribers!