Last updated on February 6, 2020
CPG (consumer packaged goods) companies are popping up everywhere…
And Keto diets are one of the HOTTEST places out there to create CPG products.
So it’s a match made in heaven. ❤️
Today I talk to my friend Sean, the co-founder of MCTco — one of my favorite keto snack bars on the market.
We talk about specific marketing strategies for growing a CPG brand in a hot, trending marketplace like the keto diet market.
We discuss their current channels (retail, ecommerce/Shopify, & Amazon) and where to allocate limited resources.
In this conversation, you’ll enjoy 3 BIG things:
What did you learn about today’s episode? Let me know in the comments below.