Building an Ecommerce Company [Plus CPG Marketing Tips]

Building an Ecommerce Company

CPG (consumer packaged goods) companies are popping up everywhere…

And Keto diets are one of the HOTTEST places out there to create CPG products.

So it’s a match made in heaven. ❤️

Today I talk to my friend Sean, the co-founder of MCTco — one of my favorite keto snack bars on the market.

We talk about specific marketing strategies for growing a CPG brand in a hot, trending marketplace like the keto diet market.

We discuss their current channels (retail, ecommerce/Shopify, & Amazon) and where to allocate limited resources.

In this conversation, you’ll enjoy 3 BIG things:

  1. Customer Growth vs. Product Growth
  2. Getting your very FIRST customers
  3. Learning from other industries (and several specific examples to start with)

What did you learn about today’s episode? Let me know in the comments below.

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2 responses to “Building an Ecommerce Company”

Sergio
February 7, 2020 at 9:11 am

What was the name of this tool which allows sending emails for free?

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Mike Z
February 6, 2020 at 4:19 pm

Mr Taco! Why aren't you making videos with your podcasts? I listen more when you make the vids so I can put it in "picture in picture" and pick up on the non-verbal communication.

-Mr Pizz

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