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How to Build a 100,000 Subscriber Newsletter on Substack

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In today’s episode, I talk to Codie Sanchez of codiesanchez.com – a long-time friend of mine.

Codie Sanchez is a reformed journalist, turned Managing Director, and Partner at Entourage Effect Capital, a private equity firm focused specifically on investing in the legalized cannabis industry.

This is a great episode with a name you’re going to hear more of. She’s a strong entrepreneur that worked at Vanguard, started a 100k newsletter, and has invested in a bunch of companies. 

In this conversation, you’ll enjoy 3 BIG things:

  1. How to monetize your audience
  2. How to actually grow an audience
  3. Fun #s and banter about behind the scenes of my youtube channel

And if you enjoy listening to the podcast, I would really appreciate it if you left a review on iTunes to help more people find out about it. I might shout you out in the next episode!

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2 responses to “How to Build a 100,000 Subscriber Newsletter on Substack”

Sonya Looney
January 31, 2021 at 1:43 pm

So good! I listened to it twice. The mental shift of looking at one of your businesses as the investor for another new business that you’re getting up and running is something I’ve been trying to practice. Hearing that both you and Codie view it that way was reassuring. I also enjoyed learning about content strategies, focusing effort, and hearing about scaling. Hearing what to do after you make your first 10k, 100k, 250k… the next part I think is harder than the starting part! Thanks for another amazing episode.

Derek
January 21, 2021 at 2:43 pm

What?!

Codie claims to have nearly 100k subscribers. However, data from Substack shows it’s actually only around 20k. 

So what’s going on? With very little traffic to her website (under 2k/month) no rankings on Substack, and an easily debunked claim, I’m really baffled as to why she’s massively overstating the size of her newsletter? 

I run some newsletters with well over 100k subscribers so I was curious to hear how others are doing it too. I don’t want to say that anyone is being fraudulent, but this needs some clarification.

Noah…. help us out here. 

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