EIDL is intended to cover 6 months of operational expenses
PPP is mainly to help cover payroll for 8 weeks
If you have available credit access (credit line, bank loans, etc.), David says to drawdown now. Aka borrow money right now to get cash to keep your business alive.
Worst case scenario you pay a few months of interest
If something bad happens, you now have access to cash (which no one else has)
Even with small interest, you are buying yourself time
David sees two main categories right now:
Protection. Do everything you can to protect the business and cash (cut costs, get cash)
Opportunity. Go hire the best talent and/or opportunities in advertising while CPMs are low.
Comment below if you've applied for a loan for your business.