Long posts between 2,000 to 4,000 words with specific, actionable advice based on experience and/or research perform best.
Personal stories including overcoming real challenges and hardships allow readers to more quickly connect with a guest writer. #BeVulnerable
Step-by-step instructions (with helpful images) increase the number of shares a post receives.
Below are a set of guiding questions to keep in mind when outlining, writing, and finalizing a post.
Is the title eye catching? How can it be better?
What alternate titles can be tested in the email version?
Does the post deliver on the promise in the title?
Does Noah introduce the guest author? How did you meet each other?
Do you tell readers why the guest an authority on this topic?
What will readers be able to do after reading the post?
Is the post consistent with what OkDork readers want to read/learn?
Engaging? Personal, even chatty style? Honest/vulnerable?
Creates a bond; uses “you” and “I”?
Is it easy to scan? Does it use short sentences and paragraphs?
Are there helpful/relevant images? Do the images need captions?
Too many images without enough context?
Are important phrases/sentences in underline, bold, italics?
No more than seven lines per paragraph?
Are long sections divided by sub-headers?
Is the advice/knowledge broken down into actionable steps?
Is it clear why readers need to know this?
Are the claims backed up by research or direct experience?
Are there quotes that should be “click to tweet”?
Is there an “outro” that encourages readers to sign up to the guest author’s email list/Twitter/Facebook page?
Does “Leave a comment” ask for a specific action or ask a specific question?
Are there old posts on OkDork that should link to the new guest post? Vice versa?
Is there a giveaway/bonus? Is it open to all? Does it require mailing or is it digital?
Does the P.S. disclose some benefit or intriguing fact that’s not discussed in the body? Is it especially interesting?
Is the guest author available to leave reply comments over the next 48 hours?
Can the guest author email his/her own list with a link to the post?
Can the guest author Tweet/share on Facebook?
“I was really pleased with how well my guest post did on OKDork – Noah has built an incredibly engaged and active community. I got over 300 new subscribers within the first few days of my guest post being published on OKDork, tons of social media shares, invites to come on podcasts, a few dozen “thank you” emails, a few awesome taco recipes, and I’m sure this is just the tip of the iceberg. It was well worth the effort. I’d highly recommend it.” — John Corcoran, SmartBusinessRevolution.com