The Problem with Smoking

December 17th, 2007 19 Comments Noah

I was talking with a friend who smokes about how can people KNOWINGLY kill themselves. Amazing marketing. Some of the best.
“Noah go take this razor blade and slice your arms. It’ll feel great. Al the cool people are doing it.”

How appealing does that sound? Not very much. People may not slice as much [...]

What The Police taught me about Marketing

December 3rd, 2007 6 Comments Noah

I just arrived in Argentina and some friends took me to Beck / The Police concert. Beck was blah but The Police (Sting) were truly amazing.
link to photo
What I learned:
1- Tailor your product: Sting (lead singer) spoke Spanish to the crowd between songs. Smooth, I know.
2- Involve the user: Beck sang to the crowd. The [...]

Do you change your Underwear?

November 27th, 2007 5 Comments Noah

I was having a delicious Chipotle burrito with a friend today when he explained his business to me. He talked about the way people are and how his service is much easier and more efficient than how people are now. I completely agreed and said the HARDEST and BIGGEST challenge to a website and a [...]

Know your Guests

November 20th, 2007 9 Comments Noah

Last weekend I went to one of my favorite places in Calfornia called Solvang where the movie Sideways was filmed. It’s an amazing wine town with friendly people, pleassant atmosphere and tons of amazing wine. Anywho, being cheap aka practical I booked a room at Motel 6 with my friend and noticed some interesting things. [...]

The Really Really Viral Game

October 30th, 2007 6 Comments Noah

Guess the 3 sites. What can we learn? Think about what is super viral yet no one publicly talks about…

Winner gets a $1 check mailed to them:)

Spotting Trends: Dancing

October 15th, 2007 14 Comments Noah

I just heard the Soula Boy “Crank Dat” song and it’s super addicting. The more interesting thing is that he created a dance to go along with the song. I am no dancer but I’ve been doing it in my room at night:) There are over 5,000 dance videos and 1 video with over 14,000,000 [...]