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Hooked: How to Build Habit-Forming Products – Book Review

21 commentsNovember 4, 2014

My friend Nir Eyal released a new, fantastic book about customer behavior and products that hook customers right away.  Nir is a fellow start-up founder who has been through it all–and he puts that experience into the book Hooked: How to Build Habit-Forming Products.

I read the whole thing in a few days and found that it’s a perfect fit for the type of content I love: Hands-on, actionable advice that anyone can start implementing right away. If you’re looking for a […]


How to attract the best talent in the world

8 commentsNovember 3, 2014

[I’m hiring at AppSumo (click here to apply). Our flagship SumoMe.com product is reaching 180,000,000+ people a month and we need help. Make it to the end of this article for details.

If you refer a person we hire, you’ll get a first class ticket and all-expense day with me in Austin. We can go over any piece of your job, business or just bike around and eat tacos]

It’s hard to hire great people.

Millions of employers say that every time they […]


What I learned about email marketing after losing $135,000 a day

13 commentsOctober 7, 2014

6 years ago I started a company called Kickflip Inc. At the time, I was the #1 largest Facebook app developer.

Every week Facebook changed its API and we had to change our apps and games constantly. We were forced to play by their rules and they governed how we interacted with our own customers/players.

Kickflip eventually morphed into Gambit — a payments company that worked with Zynga, Tagged, Gaia Online, Disney and more.

Then one day Facebook banned us.

[…]


Smartcuts – Book Review

11 commentsSeptember 13, 2014

You’ll probably see the new book Smartcuts everywhere over the next couple of weeks. When you see it, pick up a copy. It’s an extremely solid book and one of the best I’ve read in awhile. The book “analyzes the lives of people and companies that do incredible things in implausibly short time.”

Shane Snow, the author and a friend, provides lessons from ancient history and recent years that show the “smartcuts” that the best use to achieve lasting success faster. Combined, these lessons […]