## What’s Your Normal Email Open Rate?

###### May 22, 2015 - Get free updates of new posts here

Before I show you how to get 30% more opens, let me prove something.

**What’s your normal email open rate? **

20%…

30%…

40%…?

You may think you have an insanely good open-rate on your emails but…

__50%+ of the people ARE NOT OPENING your emails.__

**Why work so hard if only 1 out of every 2 people open your emails?**

That’s like you going to the bank, giving them $10 and they always give you back a $5.

So, here’s how to increase your email open rates by an additional 30% at least.

I call it **Double-Opens!**

Last week I emailed out on SumoMe how to 10x your email conversions.

Here’s how the open rates looked:

71% of people didn’t open the email which you KNOW hurts my feelings. #sadnoah

How many people are NOT opening your emails? I’m guessing it’s similar.

So I did what Neal from Easybib taught me at an exclusive marketing meetup and it got me 30% more opens!

__Here’s how:__

Step 1. Take the SAME email you sent and CHANGE the subject line to something newStep 2. Email it out a week later JUST TO YOUR NON-OPENS

The results speak for themselves:

11% more total opens so far which is 30%+ more opens than if I did nothing.

**1 minute of work = 7,028 more people read my email.**

I’ll let the wantrepreneurs of the world spend 80 hours on writing their business plans, while I grab more people and make more sales with this one little tweak.

**Your 1 minute homework:** If you’ve sent an email to your list in the last 4 weeks. Go into your email software, and re-send to the un-opened subscribers.

**Then tweet at me**: “Wowza! This worked. So Simple. I got [##%] open rate on my resend.”

Double Double,

Noah “tacos” Kagan

**P.S.** If you DON’T have a 1 million+ email list already, then installing SumoMe on your site right now is by far the lowest hanging fruit you can do. Two minutes of work = should 2-4x your daily email subscribers!