How to Simplify Your Decision Making

30 commentsAugust 19, 2013 - Get free updates of new posts here
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I wrote a ~2,000 word article to help you make decisions but it was too much to consume and really take action on. So I made a decision (see what I did there?) to separate it into four weeks worth of posts to help you improve your decision making skills.

Over the course of the next few weeks we’ll look at the Power of Simplification, the Power of Frameworks, How to Avoid Regret, and How to Justify Your Way to Any Decision.


The Power of Simplification

This time of year a lot of people are making tough decisions about starting a new job or finding a new apartment and signing a lease, etc.

What’s been the toughest decision you’ve made lately?

Recently, for me it’s been buying furniture. I have spent the last two months pinning on Pinterest, visiting Design within Reach, Ikea, Ashley Furniture, talking to my design-y friends (thanks Lisa & Crystal!), sitting on chairs / couches, etc.. I looked at everything…

Yet at the same time, it is very easy for me to make other decisions. For example, I went to buy new dishes the other day. I saw a green and blue set I liked and decided to buy it right then.

What made one decision easier than the other?

Even though I’m 31, I have never bought furniture before. WTF? But I have bought dishes a number of times and I knew exactly what to look for.

Life is all about decisions. Small decisions, big decisions. And we have to make countless decisions every day. Just like positive triggers, I’ve realized it is easier to move forward if I can turn big decisions into smaller ones.

Here are some of tactics I use to simplify decisions.


Set Limits:

Limit the # of Choices. Instead of a wide, infinite playing field, in your decision get down to no more than 3 things that you are trying to accomplish.

Limit your time (aka Parkinson’s law). Love this. “Work expands so as to fill the time available for its completion.“ So limit your time in decisions and you’ll be doing less work (or tiring your brain).

Limit opinions to 3 people maximum. I’ve consistently found you’ll get both sides on your decision and feel the best after you’ve finally decided. Three relevant people is more than enough to help you filter opinions to figure out what you want.

Reminder: Most of the time when we want an opinion we are looking for confirmation of what we will do regardless. Constantly seeking opinions can be a clear indicator we may not really want something. (click to tweet)

Napkin technique. If you are designing a website, draw it with a big marker on a napkin. You can only do so much on a napkin so you’ll prioritize what you really want.


Remove the Difficulty:

Automatic responses. My favorite default color is pastel green. Defaulting to this makes almost all choices with color SO much easier.

Flip a coin. Give your decision over to chance. This is a duh one. But once you let the coin decide you’ll internally realize which decision you actually wanted.

Let someone else decide. Many times at restaurants I tell the waiter to choose for me. It’s more fun and I don’t have to think. Yay.

Hire someone to think for you. This is why you go to a plumber or why I use Adam of MyBodyTutor who helps guide me in my workouts.


Don’t Give a Fuck:

Say yes to everything. You can’t regret when you’ve accepted all decisions will be positive. Give it a shot and see what you learn about your relationship with decision making.

Walk the plank technique. Make it so you can’t go back. Like if you don’t make the decision you have to donate to your worst charity or do something you’d really NOT want to do.


With the furniture I ended up choosing this setup:

Living Room Furniture Couch with Two Chairs

Funny enough I debated getting a recliner for a few months. It dragged ON and ON. I wasn’t sure.

That alone was the decision. I wasn’t ready for the recliner. I chose nothing. I would rather find the right chair to read, eat, sleep, watch movies in, etc…than get something I’m not excited to be buying.

The techniques I used to decide was walk the plank and Parkinson’s law.

I decided I had to make the purchase by a certain period of time and then bought Macy’s gift cards so I was forced to use them at that location. The last thing that was extremely helpful was being able to visualize what the end goal looked like. While at Macy’s I noticed a layout that I liked and was able to sit in. That made getting a similar layout so much easier than never having a clue.

(Also makes me wonder why more restaurants don’t show what the dishes look like on the menu. ya know?)


Leave a comment and tell me what you decided to eat for lunch today.

Next week we’ll look at The Power of Frameworks.



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30 responses to “How to Simplify Your Decision Making

  1. Jim Reply

    Interesting post.
    I guess simplification is all relative. Furnishing that room for me would have included driving to the nearest moderately priced store that delivers, and picking out the pieces in about 10 minutes, without consulting anyone. I guess I just naturally default to the Don’t Give a F*** method for most things. I was surprised that you put that much thought into it.

  2. Gonzalo Paternoster Reply

    I favorite is limit it to 3 choices.

    This always works with my kids. I have 3 young kids and I use this on them all the time.

    I give them 3 choices of what they can eat after school so it makes it easy for the. When we go to a toy store we end up leaving because they can not decide.

    Thanks for the great tips Noah!

  3. Mark Reply

    For myself I’ve found that, the less important the decision, the harder it is for me to make. things I don’t care about, I don’t really have an opinion on, or that don’t impact my life in a meaningful way don’t get much decision-making done on them. But when something is a big step, I can always tell what the right choice is and I just do it. I don’t know why this is the case for me. I don’t think it has always been that way.

    I think one thing that helped me was traveling to country’s where people are living in poverty and barely have anything. When you are in that environment, suddenly the important stuff becomes obvious and you don’t have to debate too much about what to do.

  4. Mo Bjornestad Reply

    Noah – I really like your writing style – and your video presence – I actually believed that I would hear from you – I offered you a role for helping you to BE GREAT because you did something important – well, something really really important, like stopping violence against women, keeping schools safe, bringing Collaboration Humanity to bear no social problems – Lunch – we stock a premium bread and chunky peanut butter, with honey available, and sometimes a banana. Why don’t you decide to drop by – our best toaster is jacked but the second one is still working –


  5. Carter Reply

    Yesterday for lunch (first day on the new job, woo!), I went with the new coworkers to Stickler’s, a sandwich place. Someone suggested we could make a quick run there and I said “yes” without bothering to ask any questions.

    My favorite quote about decision making is from (someone I can’t recall at the moment, someone help me out here!) and basically says the when you find an item on a restaurant menu that looks good to you, close the menu and don’t worry about plate envy or “making the right decision” because you’ll find out soon enough and then you learned a lesson.

  6. Electra Reply

    “Simplicity is the ultimate sophistication.” ~Leonardo da Vinci
    As someone who gets overwhelmed with “analysis paralysis” sometimes, limiting time & choices would help BIG TIME!

    Today, I’m having a big ol’ kale salad.

    Give that peace lily some water :) Pothos is a super easy indoor plant too. You can water it about once a week.

    Thanks & have a great week!

  7. Jake Filloramo Reply

    Lately I’ve been trying to eat clean so I’ll prepare my lunches a day or two in advance. This helps so I don’t have to make a rash decision at lunch time and choose something less healthy that I may be craving.

    Today I’m having talapia on top of a kale, carrots, broccolini, spinach stirfry.

  8. harmony Reply

    I went to Panera Bread ans had one of their Spinach Souffles for brunch after a work out. I’ll juice some veggies later on.

  9. Anthony Close Reply

    I am going to eat. Thats all I know at the moment. A great book on decision making is called “the decisive moment”. It all about using a balance of emotion and logic to make choices.

  10. Luke Freeman Reply

    Nice! We’ve just furnished and painted the house, I’m much more pragmatic about it but it’s another layer of complex when there’s two of you!

    Lunch: leftover salad, chicken and rice

  11. Faris Sheikh Reply

    I ate a nice turkey panini today. In fact, I limited my choices to three

    1) The grill
    2) The healthy bar
    3) The sandwhich station

    Then I limited my time, cause my friend was waiting on lunch for me.

    After that, made an impulsive decision to go to a default panini, on the 3rd option (sandwhich station)

  12. Aleksander Tsatskin Reply

    Awesome Noah,

    Lots of these tips I knew already, but needed to be reminded. Especially the Parkinsona law.

    I had spaghetti with chicken

  13. Greg Watson Reply

    Timely post Noah!

    I’m just looking at purchasing snow tires for the coming season ( I know, I know, it is only the end of August, but I am kind of addicted to Quadrant II activities, when possible. Life goes so much more smoothly when I do ;-)

    So I read the reviews on line, checked the Subaru forum on the recommendations for the Pacific NW, got an idea of prices from the local garage….. It was getting out of hand, but now that I know that I’m likely looking at approx. $1500 to get what I want, I find it easier to make the decision.

    So for me it has something to do with the cash that will be expended once the choice is made.

    What I would like to get better at is factoring the “cost” of the time it takes to make the decision, so your idea of setting a time limit will come in handy.

    Oh and lunch, Quinoa with cultured veggies, kale and toasted sunflower seed pesto, a couple of soft boiled eggs, washed down with ginger Kombucha, all made with love, right here on the farm and eaten sitting in the sunshine by the pond. Yum!

  14. Jennifer thomas Reply

    Thinking mebbe a different pillow for that blue chair…? ;-P

    Like it all, but thinking you need an integrator in this room of solids…

    More when you get you to SF to do your creativeLIVE course!

    Content Producer, Jenn

  15. Max Turner Reply

    I love your post and am looking forward tot he next four weeks. Though I don’t see why it takes so long for one subject.

    Hopefully I will see in the next few weeks.


  16. Andy Reply

    Today I ate a pizza called the Austin. It’s bbq sauce, chicken, bacon, green chile, parmesan, and an egg cooked on top. It was AMAZING! From in Provo, UT. The awesome girl I went with ordered the green curry slab. Also amazing!

    Thanks for the great posts, Noah. I’ve been catching up via e-mail for the last month I’ve been away and it’s been helpful at a time when I needed it.

    Peace, brother.

  17. Jenny Reply

    For lunch I had a crabcake on a pretzel roll. Life doesn’t get much better than that.

    And I wanted to add to your idea. I LOVE the “give to the worst charity” idea. I used to set monthly nutrition goals for myself (no sugar for a month, etc.) and I would post it on Facebook along with a promise that if I didn’t do it, I would donate $500 to a political candidate I couldn’t stand. VERY powerful motivation — and a lot of people to keep an eye on you because they wouldn’t want you giving money to that person either.

  18. Christine Reply

    It could be a good idea to use the Parkinson Law so it gets done and that you don’t procrastinate, waste time and ended up not doing anything.

    With furniture, I read homes that heal recently and it’s something that I want to work towards. As a woman, health is something that I take on board quite seriously cause I feel responsible to educate myself with cooking, nutrition and exercise also perhaps the danger with EMR and furniture around the house as I’m learning not only for myself but for future husband and children too.

    Looking forward to your next article.

  19. Pingback: How to Make Better Decisions with a Priority Framework - Noah Kagan's

  20. Edlin Reply

    ha i like the click to tweet. but i liked this snippet better “Constantly seeking opinions can be a clear indicator we may not really want something.”

    i say that to people all the time, but it’s still difficult to handle myself.

    one guess what i had for lunch today :)

  21. Anthony Alfidi Reply

    Hey Noah, these are some really practical tips. Your methods for making decisions are way more streamlined than what I used in the US Army. Do a Google search of “military decision making process” (MDMP) to see what I mean. MDMP is for complex projects that require buy-in from multiple sources but your techniques are for one person to execute alone.

  22. Bill Reply

    Don’t forget: most decisions aren’t life or death and can be reversed at only a modest ‘cost’– typically measured in time or money.


    Noah: Lunch = Green tortilla, advocado & cheese wrap. Then I saw your choice of furniture and almost lost the tortilla. Good thing you have a day job because you suck at furniture selection and in another day that plant will be officially dead. Dave