Original Mint.com Landing Pages

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I was browsing my old files and came across these original landing pages Jason and I worked on to start getting users pre-launch.

The purpose of these pages was to collect users pre-launch and also test different marketing messages to see which were the most effective in converting users.

You can see the rest here: http://okdork.com/mint/?i=1 (check out others: 2,3,4,5,6)

Which do you think was the most effective?

ps. Notice we were called mymint.com before (:

There are 16 comments. There will be one more after you add yours, though.

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16 Responses to “Original Mint.com Landing Pages”

  • Denny Ferrassoli
    April 26th, 2010
    9:38 am

    How did you attract pre-launch users?

  • Andrew Warner
    April 26th, 2010
    9:42 am

    Glad you’re back Noah.

    Do you remember what you learned from all those mymint tests?

  • Noah Kagan
    April 26th, 2010
    9:53 am

    Images of women work well and people have different preferences in messaging. Some people are more focused on knowing all details about there money while others want ways to optimize it.

  • Noah Kagan
    April 26th, 2010
    9:56 am

    Denny,

    I wrote a post: http://okdork.com/2008/06/03/startup-tips-how-i-grew-a-waiting-list-of-20000-at-mintcom-part-i/

    and Jason wrote a post: http://jasonputorti.com/post/472866002/how-mint-com-acquired-1-5m-users

    I’ll add more color to it later…

  • jolina
    April 26th, 2010
    11:18 am

    Weird that a few years ago I would have totally tuned-out the pic of the mom & baby, but now it garners a second look. Also, the empty pockets babe seems so “DUDE me and my college buddies are doing a start-up DUDE!” But…I’m biased.

  • Noah Kagan
    April 26th, 2010
    11:26 am

    Yea, we were curious which groups would garner the most responses. There are college, parents, young professionals, women and a few more in there…

  • Sajid
    April 26th, 2010
    12:14 pm

    I’m guessing 5 was the most effective. Can’t wait to find out what the answer is and why.

  • Noah Kagan
    April 26th, 2010
    1:21 pm

    I actually don’t remember the winner. Maybe Jason doe…

  • Sean
    April 26th, 2010
    2:32 pm

    #5 performed best followed by #6.

  • Mark Goines
    April 27th, 2010
    8:17 am

    YES! Test, test, test…..and as I recall they all worked pretty well……

  • David
    April 30th, 2010
    3:31 pm

    What sort of things were pointing people to the site? The blog? Social Media? Promotions? Ads?
    I like #5. But I’m gravitating toward #6 as the best.
    Thanks for sharing!

  • How Mint.com got 20,000 Signups before Launch | UW Marketing 555
    January 11th, 2012
    5:42 pm

    [...] Targeting. Noah and chief designer Jason Putorti used the tried and true approach of testing to determine the most effective means to driving      traffic.  Using good old searching, they found and targeted personal finance blogs, financial gurus and other influencers or hubs on personal finances as well as communities of target users they determined would be attracted to the tool. Next they developed several different test landing pages for their site and measured the conversion results from the various targets to determine which sites and keywords were most effective. This approach refined their SEO strategy. You can view the various landing pages here: http://okdork.com/2010/04/26/original-mint-com-landing-pages/. [...]

  • Mitch Fox
    April 8th, 2013
    2:28 pm

    Thanks for sharing real examples. Very helpful in brainstorming our own messaging tests.

    From you and Jason’s comments, it sounds like quite a few of these messages resonated with folks – do you recall how that was translated from these tests into other marketing collateral?

    Did you for instance use just one message on your early homepages? Multiple?

  • Joel
    April 18th, 2013
    7:19 am

    Its amazing to see how the product has developed. Thanks for sharing Noah

  • Bryan
    May 17th, 2013
    7:20 am

    How early in the process did you guys start generating content?

  • Joel
    May 18th, 2013
    12:46 pm

    Did you guys tested different landing pages to know which features to build before even creating the landing pages where the features are the same and just the title and messaging are different?

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