Category: Marketing Original Mint.com Landing Pages
I was browsing my old files and came across these original landing pages Jason and I worked on to start getting users pre-launch.
The purpose of these pages was to collect users pre-launch and also test different marketing messages to see which were the most effective in converting users.

You can see the rest here: http://okdork.com/mint/?i=1 (check out others: 2,3,4,5,6)
Which do you think was the most effective?
ps. Notice we were called mymint.com before (:
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Noah wrote Original Mint.com Landing Pages on April 26th, 2010 and there are 
11 Responses to “Original Mint.com Landing Pages”
April 26th, 2010
9:38 am
How did you attract pre-launch users?
April 26th, 2010
9:42 am
Glad you’re back Noah.
Do you remember what you learned from all those mymint tests?
April 26th, 2010
9:53 am
Images of women work well and people have different preferences in messaging. Some people are more focused on knowing all details about there money while others want ways to optimize it.
April 26th, 2010
9:56 am
Denny,
I wrote a post: http://okdork.com/2008/06/03/startup-tips-how-i-grew-a-waiting-list-of-20000-at-mintcom-part-i/
and Jason wrote a post: http://jasonputorti.com/post/472866002/how-mint-com-acquired-1-5m-users
I’ll add more color to it later…
April 26th, 2010
11:18 am
Weird that a few years ago I would have totally tuned-out the pic of the mom & baby, but now it garners a second look. Also, the empty pockets babe seems so “DUDE me and my college buddies are doing a start-up DUDE!” But…I’m biased.
April 26th, 2010
11:26 am
Yea, we were curious which groups would garner the most responses. There are college, parents, young professionals, women and a few more in there…
April 26th, 2010
12:14 pm
I’m guessing 5 was the most effective. Can’t wait to find out what the answer is and why.
April 26th, 2010
1:21 pm
I actually don’t remember the winner. Maybe Jason doe…
April 26th, 2010
2:32 pm
#5 performed best followed by #6.
April 27th, 2010
8:17 am
YES! Test, test, test…..and as I recall they all worked pretty well……
April 30th, 2010
3:31 pm
What sort of things were pointing people to the site? The blog? Social Media? Promotions? Ads?
I like #5. But I’m gravitating toward #6 as the best.
Thanks for sharing!
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