Category: Marketing

Original Mint.com Landing Pages

I was browsing my old files and came across these original landing pages Jason and I worked on to start getting users pre-launch.

The purpose of these pages was to collect users pre-launch and also test different marketing messages to see which were the most effective in converting users.

You can see the rest here: http://okdork.com/mint/?i=1 (check out others: 2,3,4,5,6)

Which do you think was the most effective?

ps. Notice we were called mymint.com before (:

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11 Responses to “Original Mint.com Landing Pages”

  • Denny Ferrassoli
    April 26th, 2010
    9:38 am

    How did you attract pre-launch users?

  • Andrew Warner
    April 26th, 2010
    9:42 am

    Glad you’re back Noah.

    Do you remember what you learned from all those mymint tests?

  • Noah Kagan
    April 26th, 2010
    9:53 am

    Images of women work well and people have different preferences in messaging. Some people are more focused on knowing all details about there money while others want ways to optimize it.

  • Noah Kagan
    April 26th, 2010
    9:56 am

    Denny,

    I wrote a post: http://okdork.com/2008/06/03/startup-tips-how-i-grew-a-waiting-list-of-20000-at-mintcom-part-i/

    and Jason wrote a post: http://jasonputorti.com/post/472866002/how-mint-com-acquired-1-5m-users

    I’ll add more color to it later…

  • jolina
    April 26th, 2010
    11:18 am

    Weird that a few years ago I would have totally tuned-out the pic of the mom & baby, but now it garners a second look. Also, the empty pockets babe seems so “DUDE me and my college buddies are doing a start-up DUDE!” But…I’m biased.

  • Noah Kagan
    April 26th, 2010
    11:26 am

    Yea, we were curious which groups would garner the most responses. There are college, parents, young professionals, women and a few more in there…

  • Sajid
    April 26th, 2010
    12:14 pm

    I’m guessing 5 was the most effective. Can’t wait to find out what the answer is and why.

  • Noah Kagan
    April 26th, 2010
    1:21 pm

    I actually don’t remember the winner. Maybe Jason doe…

  • Sean
    April 26th, 2010
    2:32 pm

    #5 performed best followed by #6.

  • Mark Goines
    April 27th, 2010
    8:17 am

    YES! Test, test, test…..and as I recall they all worked pretty well……

  • David
    April 30th, 2010
    3:31 pm

    What sort of things were pointing people to the site? The blog? Social Media? Promotions? Ads?
    I like #5. But I’m gravitating toward #6 as the best.
    Thanks for sharing!

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