Original Mint.com Landing Pages

April 26, 2010 - Get free updates of new posts here
50 Flares 50 Flares ×

I was browsing my old files and came across these original landing pages Jason and I worked on to start getting users pre-launch.

The purpose of these pages was to collect users pre-launch and also test different marketing messages to see which were the most effective in converting users.

You can see the rest here: http://okdork.com/mint/?i=1 (check out others: 2,3,4,5,6)

Which do you think was the most effective?

ps. Notice we were called mymint.com before (:

Leave a Reply

Your email address will not be published. Required fields are marked *


21 responses to “Original Mint.com Landing Pages

    1. Noah Kagan Reply

      Images of women work well and people have different preferences in messaging. Some people are more focused on knowing all details about there money while others want ways to optimize it.

  1. jolina Reply

    Weird that a few years ago I would have totally tuned-out the pic of the mom & baby, but now it garners a second look. Also, the empty pockets babe seems so “DUDE me and my college buddies are doing a start-up DUDE!” But…I’m biased.

  2. David Reply

    What sort of things were pointing people to the site? The blog? Social Media? Promotions? Ads?
    I like #5. But I’m gravitating toward #6 as the best.
    Thanks for sharing!

  3. Pingback: How Mint.com got 20,000 Signups before Launch | UW Marketing 555

  4. Mitch Fox Reply

    Thanks for sharing real examples. Very helpful in brainstorming our own messaging tests.

    From you and Jason’s comments, it sounds like quite a few of these messages resonated with folks – do you recall how that was translated from these tests into other marketing collateral?

    Did you for instance use just one message on your early homepages? Multiple?

  5. Joel Reply

    Did you guys tested different landing pages to know which features to build before even creating the landing pages where the features are the same and just the title and messaging are different?

  6. Simon James Reply

    I like #1′s headline best, but I think it needs a graphic in the style of #6 – with a big assed wodge of money being shoved into her pocket.

  7. Patrick Thomlinson Reply

    I would have guessed 1 or 5. Both sell the direct cash benefit. 5 is probably a little better because the $2000 sticks out more than “money in your pocket” but I also can see how the photo made a difference. Interesting post Noah!

  8. Sam Stamper Reply

    Noah, thanks for sharing these landing pages / screenshots.
    I also purchased your Mint.com Marketing plan previously from App Sumo.

    We are currently designing a site to compete in the growing Peer to Peer Lending space. EveryLoan.com
    We chose the AOR for Lending Tree as our web development and marketing agency.
    Initially we will be partnering with existing Peer to Peer lenders to provide loans to consumers. Eventually we want to grow into becoming a Peer to Peer lender managing our own portfolios and loans as a direct lender.
    However we are still struggling to find a key differentiator or develop a distinct competitive advantage for our company. i.e. What makes us different?
    (The website you see at the URL is merely a placeholder until we launch the new site.)

    EveryLoan,com will become a valuable consumer resource for 3 main loan categories.
    Home Loans – Business Loans – Personal Loans.

    Under each loan category are different loan verticals that include – Student Loans – Auto Loans – Pay-day Loans etc…
    Everyloan.com will provide news, information, tools and funding sources for a variety of loan categories –i.e. “Every Loan”

    Do you have any ideas that could help set us apart from the crowd?

    Sincerely,
    Sam Stamper
    EveryLoan.com

    sstamper@everyloan.com

  9. JJ Reply

    Hi Noah,

    What was your traffic source?

    Do you have the old ads/banners that you used?

    Curious to see what the framing was before arriving on landing page.

    Cheers,