Week 3 | OkDork.com

Week 3

Week 3: Growing Your Email Subscribers

Looking for past weeks lessons? Week 1 | Week 2


We had an old course, How to make a $1,000 a month Business (no longer available).

About 1.355% buy the course when they visit the landing page.

Which means that 98.645% leave our website without doing anything. Ouch!

Amnesia marketing is when marketers have to start from the bottom every time they promote a product. Typically caused by a lack of email subscribers and a guaranteed way to reach their audience. This is not a Drake song!

Instead, to avoid amnesia marketing, get your audience’s email addresses.
Then you can contact them about the latest happenings in your business or your new product. No starting from the bottom.

On that same landing page, we added an email pop-up and asked if we could help answer any questions. 15% of visitors left their email address and we were able to reach out to every one.

Here’s the email pop-up we used:

We PERSONALLY email every single person with this:

Here are the results from the first month we did it:
420 sent
122 open
36 replied
20 joined
4.7% joined

That’s for a $300 product * 20 = $6,000 extra dollars each month = $72,000 more buckaroos a year.

All from getting emails.
Fact: If people like you, they want to hear from you!

This week we are setting up your email collecting infrastructure. So that in the upcoming weeks as you are getting more traffic, you have the right tools in place.

Many of you cited a goal of growing your email lists as part of Summer of Marketing. This is especially for you.

Activity Week 3

1) If you aren’t asking for emails, go sign up for Aweber (what I use) or MailChimp (first 2k email subscribers are totally free).

2) Install the List Builder by Sumo.com (100% free)

3) Make your homepage default to asking for emails, clearly. Here’s a free WordPress plugin to do that.

* Once you've completed 1 through 3 *

A) Leave a comment with the total number of email subscribers you're at right NOW.

B) Then by Friday at 5pm CST, reply to your original comment with your new total of subscribers.

C) One commenter will be featured in next week's email

Noah & Tyler

P.S. Congrats to Raleigh W. of Jumpshell for leaving our favorite comment last week.

He gets 10,000 points for being ultra-specific about WHAT his customers' problem is, WHO they are, and WHERE they are.

Check out Jumpshell here and if you're looking for a new apartment in Boston, you're welcome 🙂

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122 responses to “Week 3”

Mondo Pirelli
June 12, 2016 at 2:50 pm

15 subscribers

Jordan Georgiev
May 11, 2015 at 7:11 am

I'm still building the website. No subscribers. Yet.

February 6, 2015 at 1:58 pm

Got our first subscriber yesterday. Exciting!

Richard Cosh
September 15, 2014 at 11:41 am

I have 12 subscribers. two of them are me... LOL

Marie Renn
August 14, 2014 at 4:53 pm

I have exactly -0- subscribers 🙁

August 4, 2014 at 3:36 pm

A sad 115 subscribers. From long time ago. Here I go…

July 29, 2014 at 6:37 pm

We're at 1357 subscribers to date

July 24, 2014 at 3:34 am

Hey Noah!

Thanks for your help! I am using your Sumome. It's awesome:-) I have noticed some room for improvement. Where could I drop a line and tell you more about the issues I spotted?

Thanks again for your awesome plugin!

I am looking forward to hear from you.

July 23, 2014 at 5:05 pm


Cyndi Varady
July 21, 2014 at 6:44 pm

I didn't have a email subscription before this class, now I've set one up, offered my website partner's book as a raffle insensitive for those signing up, ad started tweeting and fb-ing it link.

July 14, 2014 at 8:43 pm

I'm late for this week's assignment, but I've been working (translate "learning" ! ). As I've read the comments of community members, I feel such a sense that there is sooo much to learn. Much of the talk of email lists and subscribers is rather new and/or alien to my world.... I don't generally sign up for things and I don't like "clutter" in my email inbox, so I'm going by faith in Noah and the process !

I signed up for AWeber at the week's suggestion and started by designing a form on their website. Then I got "stuck" because the instructions for placing on one's website did not work. I let it go because more pressing business obligations were waiting. But today, out of the blue, an awesome customer service rep called me just to see how it was going and if I needed help. I hadn't even asked. Together, by phone, she researched and helped make it compatible and work with my site. She worked with me for about an hour 🙂 I now have the email form up on my site's landing page. Wow!

So I'm starting at zero at this moment 🙂 And I have not a clue what I'll say to anyone who may sign up. http://spinemate.net/Spinemate_Backrollers.html

I think I may just offer some discounts or something. But those steps will come next, right? I'm just feeling pleased with this first step. Thanks !!

Cindy | The Reedster Speaks
July 14, 2014 at 8:22 pm

Almost caught up . Current list - 169.

July 14, 2014 at 1:01 pm

+29 by the end of the week.

I didn't end up installing the list builder as we only show our popup on certain pages so it would be a lot of work to exclude all the different pages we have for list builder.

I did however start an a/b test for our popup and changed our GA events tracking code to properly track the events of the a/b test. The changes were based off the "7 tips" articles and our variation is doing better so far.

July 14, 2014 at 12:06 pm

I'm late, but haven't give up. 24 subscribers without the list builder. Installed it yesterday.

Jesus Garcia-Parrado
July 14, 2014 at 9:16 am

the total count continue to 0 🙁 ugh!! that hurts
ok it's time to tweak and shout

Noah Kagan
July 14, 2014 at 9:35 am

It all starts somewhere mate. Have you asked 10 friends to join your list?

Ataliba Teixeira
July 13, 2014 at 10:25 pm

I use some changes on my scripts and i have 2 or 3 subscribers at this week.
I will try another changes today too 🙂

July 18, 2014 at 11:59 pm

I have a increase on my subscribers but my Sumome plugin has a problem and i lost all of my subscribers.
I send an email to the support to see what is the problem 🙂 And after this i will try again another configurations to increase my subscriptions.

July 13, 2014 at 3:31 pm

Started the week with 25, added kingsumo list builder on Thursday and added 10 subs from a giveaway (http://theselfemployer.com/giveaways/4-hour-work-week-giveaway-1/?utm_content=bufferf846b&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer). Very cool stuff. Fun to see things work so quickly.

Noah Kagan
July 13, 2014 at 9:48 pm

Nice work Daren!

July 13, 2014 at 2:01 pm

Good advice, increased subscriber number by 24 by using list builder! Thanks

July 13, 2014 at 12:20 pm

Had 0 emails before (other than our paid members). Just installed SumoMe List Builder (a bit delayed but its live now). Excited to see how many emails we get and how it aids in conversion (using similar approach to Noah's example)

July 12, 2014 at 9:30 am

Late with this one but I promised myself I would get it done. I'm at 267 subscribers right now and I'm excited about setting this up and the viewers it may bring me!

July 11, 2014 at 8:23 pm

I have not attempted to gather email addresses or use them in the past. I don't like getting advertising emails and just delete them all, but since this is the emphasis of this week. I'm willing to go along and see where it all may lead.

So, current email list is zero, right now 🙂

July 11, 2014 at 2:32 am

25 subscribers right now... wow, feeling a little behind the pack here. Excited to grow this list.

July 11, 2014 at 12:03 am

2 email subscribers! 😐

July 10, 2014 at 3:49 pm

Sadly, I have no subscribers! I'm so busy with agency work that I've neglected my own personal brand. 🙁

Perhaps that shall change soon!

July 10, 2014 at 2:01 pm

0 email subscribers right now

July 11, 2014 at 6:39 am

Still 0 subscribers, but I started yesterday, so I guess it's normal

July 10, 2014 at 9:10 am

Start: 15 subscribers

July 10, 2014 at 4:45 am

I have 25 subscribers.

Erica M
July 9, 2014 at 10:46 pm

1,202 subscribers. Thank you for all your hard work! See you Friday...

Adrian Corella
July 9, 2014 at 7:41 pm

4 subscribers so far.

Adrian Corella
July 11, 2014 at 10:13 am

Same number. No change. I'm actually having trouble driving people to my site.

July 9, 2014 at 7:31 pm

I'm havin 578 Subs right now.

Erica King
July 9, 2014 at 7:12 pm

Today I have 1,065 beautiful subscribers!

Noah Kagan
July 9, 2014 at 9:52 pm

Awesome stuff Erica!

Michael Jensen
July 9, 2014 at 6:11 pm

13 Subscribers

July 9, 2014 at 4:09 pm

22 subscribers right now

Konrad Allitt
July 9, 2014 at 3:58 pm

Currently at 242 subscribers. I already use List Builder.

Konrad Allitt
July 13, 2014 at 2:22 pm

For some reason I thought the deadline was Sunday for leaving a 2nd comment.

I'm not great with WordPress and only just figured out how to do the landing page. I used AppSumo's WordPress Interrupt plugin as I couldn't figure how to get the one recommended by Noah to work.

so... 245 subscribers at the moment

Still the subscribers I have I owe to the list builder plugin which I have been using for at least 2 months now.

July 9, 2014 at 3:44 pm

Hi, is there a way to add first name to the list builder opt-in form? (Apart from adding my mailchimp code, which works, but makes it look all mailchimp-y and the nice colors disappear.)

JR Fent
July 9, 2014 at 2:49 pm

START: 1296 subscribers

Noah Kagan
July 9, 2014 at 9:57 pm

Nice JR!

Norman Nomura
July 9, 2014 at 2:03 pm

275 emails from from purchasers as a required field. Only 100 who voluntarily fill out optional log in info.

July 9, 2014 at 2:02 pm

6,272 current subscribers

Noah Kagan
July 9, 2014 at 10:18 pm

Way to go Luke 🙂

Luke Vernon
July 11, 2014 at 2:41 pm

Thanks Noah. Now at 6,390 with a couple of hours to go before the 5pm CST whistle.

July 9, 2014 at 1:31 pm

As of today, we have 58 subscribers on loopfirst.com

Sean Oliver
July 9, 2014 at 12:33 pm

0. Not compatible with Thesis. I'll try and get one created in a similar style.

July 9, 2014 at 11:54 am

Today I'm at only 38 subscribers. Installed List Builder though so hopefully that number grows. A lot. 🙂

And like others, I'm also interested in having a first name field added. I'm trying to add a custom submit form from Leadpages but it isn't working properly. All that being said though, great plugin and thanks for offering it to us, Noah!

July 9, 2014 at 11:31 am

I'm at 25 subscribers...

Barry Bowen
July 9, 2014 at 11:18 am

0 subscribers.

July 9, 2014 at 10:04 am

I have 13 subscribers right now 😛

Will Lam
July 9, 2014 at 9:53 am

So far I'm at 21 subscribers without having done anything.. let's see what happens!

July 9, 2014 at 9:39 am

3,428 emails subscribers

Gabe Johansson
July 9, 2014 at 9:15 am

Currently, I have 35 subscribers on my list. I have the List Builder plugin but it doesn't integrate with GetResponse at the moment. Any plans for that?

James Reid
July 9, 2014 at 9:02 am

1,821 subscribers for http://www.ctrservices.com

James Reid
July 11, 2014 at 4:26 pm

I now have 1,823 total subscribers. The List Builder accounted for 1 new subscriber.

Christian Häfner
July 9, 2014 at 8:28 am

174 subscribers at http://en.LetsSeeWhatWorks.com . Just installed the plugin now....

Rick Corbett
July 9, 2014 at 8:03 am

We currently have 56 email adresses in the database

July 9, 2014 at 7:48 am

0 subscribers today

July 9, 2014 at 7:24 am

Grand total of 12 subscribers so far 🙂

July 9, 2014 at 7:20 am

8979 subscribers @ http://www.cinematografico.com.br

I installed the Sumo.Me 2 weeks ago and got 554 new subscribers!

I'm pretty sure the tip 3 will make a lot of difference now, but also trying to create a post with a lot more frequency than before!

July 9, 2014 at 7:02 am

Currently 51 on http://quickmail.io

July 9, 2014 at 6:56 am

14 Subscribers

Lauren M.
July 9, 2014 at 1:38 am

We currently have 26 subscribers

Digital Dwight
July 8, 2014 at 11:49 pm

Loving the course so far Noah. I'm glad we met through the Lean Product Development course. You are a highly motivating individual and I dig your "just do it" approach.

I currently have 2,391 subscribers, and I plan to increase that to 3,000 by the end of July!

Jorge Lopes
July 8, 2014 at 9:42 pm

Hi Guys,

right now I already have 170 subscribers and already using list builder. I will perform the change on my first page and let you all know the results (already excited for this one!)


July 8, 2014 at 6:03 pm

0 subscribers so far :*.

Brandon Frisch
July 8, 2014 at 5:39 pm

We have 48 email subscribers!
Give me a woot woot

July 8, 2014 at 4:41 pm

Hey Noah and Tyler,

You mentioned in the email sent [on July 7th for Summer of Marketing Week 3] that there is a WordPress plugin to make your homepage default for asking for emails, but the link is broken!


Because I really wanted to click on that link. Think you could drop that in the comments in here? I would be super-duper appreciative if so. I'd love something like that.

p.s. have you ever tried Oscar's taco shop in San Diego? amazing

Lyle McKeany
July 9, 2014 at 3:49 am

I wanted to click the non-existent link too. Also, I'd love to eat a late-night taco right now. Mmmmm

Tyler V
July 12, 2014 at 10:27 am

Hey Scott! Here's the correct link http://okdork.com/2013/11/13/wordpress-plugin-doubled-conversions/

Jesus Garcia-Parrado
July 8, 2014 at 2:51 pm

0 subscribers 🙁

Chris Nadeau
July 8, 2014 at 12:16 pm

We have 139 subscribers right now using our older methods. Lets see if we can crank it up by Friday. 😉

David Smith
July 8, 2014 at 10:37 am

Just installed List Builder on https://melthaus.com. Looking to increase from today's count of 46 subscribers.

July 8, 2014 at 10:14 am

175 subscribers

July 8, 2014 at 7:54 am

Currently have 21 subscribers.

July 8, 2014 at 6:12 am

146 subscribers currently to my landing page (went from 0 to 146 during the last month 🙂 ).

Nathan Gunn
July 8, 2014 at 5:45 am

8 subscribers to my Launch List.

July 7, 2014 at 10:13 pm

Zero subscribers so far.

July 7, 2014 at 9:28 pm

170 subscribers. Unfortunately we are using squarespace for the time being. Anyone know how to add a pop-up to squarespace?

July 7, 2014 at 8:50 pm

8 subscribers total.
Fingers crossed for some more.

July 11, 2014 at 10:01 am

One more subscriber after the week. And it's someone I've been talking with over twitter 🙁

Katya Sarmiento
July 7, 2014 at 8:22 pm

I have 7 subscribers

July 7, 2014 at 7:59 pm

I currently have 66 subscribers on my site. Because I used Gumroad and Udemy to sell my course to multiple audiences, I have access to another 300+ customers for any future updates or releases 😉

Daniel Naranjo
July 7, 2014 at 7:56 pm

63 subscribers at http://www.findby.co (before today and no marketing plan)

July 7, 2014 at 6:18 pm

3244 Subscribers @ http://www.rocketcases.com

Any chance to have List Builder use a redirect URL on email submission?

We use a custom built popup on our site to give people a 10% discount for their email address. Once they enter their email they get redirected to the discount link.

I'd convert to List Builder if it had this option.

Rosanna C.
July 7, 2014 at 4:37 pm

42 subscribers!

Vojta Lim
July 7, 2014 at 3:17 pm

2 subscribers at http://www.sherpasride.com

Chris Fellows
July 7, 2014 at 12:40 pm

0 subscribers.

July 11, 2014 at 12:22 pm

Up to 8 subscribers. 11 android downloads and 11 iPhone downloads. So that's 22 out of goal of 1000 with 8 weeks left. Time to switch up and look at effectiveness. Based on chat conference, I'm doing another release of the app on both platforms. Its very alpha now. This should take it into a better, easier to use state.

July 7, 2014 at 11:48 am

Currently have 62 people on my email list!

Nik Chaphalkar
July 7, 2014 at 11:09 am

6 subscribers! Yay!

Thomas Lundh
July 7, 2014 at 10:12 am

Total Now; 0

July 7, 2014 at 9:00 am


I hardly dare to write it down: 18 Email Subscribers today :-O

Let's see what we can do abput that in one week!

Lily Ann Fouts
July 7, 2014 at 8:52 am

I have 69 e-mail subscribers as of NOW. Just getting started with my list!

Lily Ann Fouts
July 13, 2014 at 1:13 pm

I desperately need traffic to my site (http://www.TravelBeyondExcuse.com). Inserting ways of collecting e-mail addresses does no good if nobody visits. I look forward to working on the traffic-getting aspect over the coming weeks! Meanwhile, I have 4 new subscribers this week for a grand total of 73.

noah kagan
July 13, 2014 at 9:47 pm

It all starts somewhere. We are setting up your foundation so when we turn on the faucet you can catch the water. Or some other cliche saying but we got you 🙂

July 7, 2014 at 8:43 am

I have a grand total of ONE (1) subscriber! Not my mom--my best friend. 😛
Anyway, because I personalize my newsletters, not having a name field built in to the app is pretty detrimental. I hope this is added in the future, especially because all the custom submit forms I've tried embedded from AWeber are completely breaking the site. :/

July 7, 2014 at 8:33 am

As of today, 12 subscribers.

July 7, 2014 at 8:23 am

Currently have 1,089 subscribers.

July 15, 2014 at 8:23 pm

Today I have 1,175. From ListBuilder, 72 new subscribers.

July 7, 2014 at 8:20 am

today 0 subs

July 7, 2014 at 7:35 am

OK, the 3rd step isn't working... I tried to enter the Links and it doesn't anything... take a look at it, Im very interesting in this theme... Im going to subscribe to Aweber and Install the List Builder.... thanks again...

July 9, 2014 at 12:50 am

Same, I tried to get the plugin link and it is broken. Phox Charge

Adam Franklin
July 7, 2014 at 7:32 am

11,384 subscribers

July 7, 2014 at 7:15 am

Today - 395 subscribers

July 11, 2014 at 4:06 am

Today - 407

July 7, 2014 at 7:14 am

Hi Noah,

Thank you for the great article!

I have two followup questions: at what point do you show the popup on the landing page? I've visited the page there's no popup that appears :-). Also does a popup like that interfere with terms of Adwords?


Raleigh Werner
July 7, 2014 at 7:09 am

Thanks so much for the shoutout in this week's lesson! Really appreciate it.

A) Sadly...zero email subscribers right now.

Something I'd love to ask the community here about. I'm nervous about retaining customers with such a short lifecycle — the apartment search process only lasts about 2 weeks and happens every ~2 years. Not sure what kind of offerings/content will be compelling for that audience once they've rented a place. Any thoughts/suggestions wold be hugely appreciated!

Géraldine Lepère
July 7, 2014 at 7:36 am

Hi Raleigh,

I rent the flat I live in and here are a few content ideas:
- Owner's obligations towards me (should I repair OR is this HIS responsibility?)
- How to negociate a rent
- What's the best time of the year to move out?
- Current opportunities in my area
- Rent or Buy ? Guidelines to decide
- How to take care of your flat to avoid leaving your deposit to the owner
- How to deal with noisy neighbours
- TIps to organize a good Community with your neighbours
- What to do when there's a leak from my neighbour's flat?
- DIY/On budget tips to decorate your flat
- Should you exchange flats with strangers
- Air BnB guidelines

There are 100 of topics to cover. 😉

A monthly newsletter and a good blog seem great. And if you provide good content on top of your services, you'll have more chances to be recommended by your customers (they'll FW your emails to friends currently looking for a flat).

Please excuse my English, it's not my mothertongue.


Raleigh Werner
July 7, 2014 at 7:46 am

Géraldine, merci bien! (hopefully I presumed correctly that you're French? If not, apologies!)

FANTASTIC suggestions. I could use a thinker like you on Jumpshell's team! Really appreciate your reply.


Lily Ann Fouts
July 7, 2014 at 9:02 am

I loved Geraldine's ideas--I'll toss one other one into the ring for the monthly newsletter idea: maybe you could get experts to write some content for you. From a personal experience I had last year, some articles from attorneys about the local laws for security deposits and other legal issues surrounding rentals might be useful to renters--so that they know what their responsibilities are to be eligible for the deposit refund as well as the obligation of the landlord to them in terms of how soon they can get their deposit back (e.g., do the landlords have 30 days to give the refund? Should the deposit be placed in an escrow account? etc.). Information like that could be very useful to renters. Love your concept! My husband and I move all the time (several times per year) due to his work so I wish your service was available nationwide!

Raleigh Werner
July 7, 2014 at 9:22 am

Thanks so much, Lily! Great ideas as well. I think you've served as the tipping point for me where I'm going to refocus Jumpshell's blog onto people who've ALREADY found an apartment and leave the web app/product to focus on those who are looking. This approach is a really smart way to engage customers beyond their lifecycle as an apartment-seeker.

Really appreciate your thoughts/feedback. Trying our best to make Jumpshell nationwide ASAP!

Marie Renn
July 19, 2014 at 2:04 pm

Geraldine, you're a rock star! Your response to Raleigh was right on target... + a thoughtful and generous thing to do. Kudos. 🙂

July 7, 2014 at 7:47 am

I just bought an apartment and not only I would have loved to be helped by the company which built and sold me the apartment with these issues, but I actually expected them to help me - they were the people I called when I wanted to know more about these issues:
- everything about what I need to do to get electricity, water, cable, internet, heating (natural gas) contracts with companies. Basically, how do I go about signing up for utilities, where, who do I call, which website do I visit? Please guide me by the hand.
- I needed a plumber, an electrician, a cleaning person, somebody with the right tools to help me "install" some furniture (fix it on the walls, drill holes etc.). Even if I lived (rent) in this city for about 5 years, I never needed these things and I didn't know anyone. And I didn't want to spend time looking for it online - I'd have to waste a lot of time, compare stuff for services that I only need once probably.

So, you could provide your customers with all of this information and contacts for professionals with reasonable prices and quality work. I'd offer the utilities guide for free and the contacts with the professionals also for free, but from these contacts you can ask for a commission because you're brining them customers.

How about that for a differentiator from your competition? If somebody helped me with all these hassles, I'd make sure I burn his name into my brain in the "looking for new apartment" box and recommend him every time I hear somebody has this problem. I'd also like to brag a little and tell the story of how I know this awesome knows-all-the-right-people-and-helps-you-out guy who helped me save lots of time and frustration and was there for me if I got stuck.

On the long term, I'd want to have access to those professionals, in case I have an issue in my apartment. But I probably wouldn't like to be emailed periodically for that, just know that the resource is there if I need it.

July 7, 2014 at 7:03 am

Today I have 2,540 subscribers in my main list.

Géraldine Lepère
July 7, 2014 at 5:16 am

8200 subscribers on http://www.commeunefrancaise.com/

But I'm having similar issues with people visiting my course page and leaving http://boutiquefrancaise.fr/.
I'll install a webform on this one too today.

Still working on the client profile. 🙂

Géraldine Lepère
July 9, 2014 at 7:34 am

Installed List Builder yesterday and got 6 subscribers.

Géraldine Lepère
July 11, 2014 at 9:46 am

At 5PM Paris Time, I have 15 subscribers on my new sales page.
And have hired a contractor to make a page like the one with your plugin (doesn't work with Thesis).