Week 3 | OkDork.com

Week 3

Week 3: Growing Your Email Subscribers

Looking for past weeks lessons? Week 1 | Week 2


We had an old course, How to make a $1,000 a month Business (no longer available).

About 1.355% buy the course when they visit the landing page.

Which means that 98.645% leave our website without doing anything. Ouch!

Amnesia marketing is when marketers have to start from the bottom every time they promote a product. Typically caused by a lack of email subscribers and a guaranteed way to reach their audience. This is not a Drake song!

Instead, to avoid amnesia marketing, get your audience’s email addresses.
Then you can contact them about the latest happenings in your business or your new product. No starting from the bottom.

On that same landing page, we added an email pop-up and asked if we could help answer any questions. 15% of visitors left their email address and we were able to reach out to every one.

Here’s the email pop-up we used:

We PERSONALLY email every single person with this:

Here are the results from the first month we did it:
420 sent
122 open
36 replied
20 joined
4.7% joined

That’s for a $300 product * 20 = $6,000 extra dollars each month = $72,000 more buckaroos a year.

All from getting emails.
Fact: If people like you, they want to hear from you!

This week we are setting up your email collecting infrastructure. So that in the upcoming weeks as you are getting more traffic, you have the right tools in place.

Many of you cited a goal of growing your email lists as part of Summer of Marketing. This is especially for you.

Activity Week 3

1) If you aren’t asking for emails, go sign up for Aweber (what I use) or MailChimp (first 2k email subscribers are totally free).

2) Install the List Builder by Sumo.com (100% free)

3) Make your homepage default to asking for emails, clearly. Here’s a free WordPress plugin to do that.

* Once you've completed 1 through 3 *

A) Leave a comment with the total number of email subscribers you're at right NOW.

B) Then by Friday at 5pm CST, reply to your original comment with your new total of subscribers.

C) One commenter will be featured in next week's email

Noah & Tyler

P.S. Congrats to Raleigh W. of Jumpshell for leaving our favorite comment last week.

He gets 10,000 points for being ultra-specific about WHAT his customers' problem is, WHO they are, and WHERE they are.

Check out Jumpshell here and if you're looking for a new apartment in Boston, you're welcome 🙂

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122 responses to “Week 3”

Mondo Pirelli
June 12, 2016 at 2:50 pm

15 subscribers

Jordan Georgiev
May 11, 2015 at 7:11 am

I'm still building the website. No subscribers. Yet.

February 6, 2015 at 1:58 pm

Got our first subscriber yesterday. Exciting!

Richard Cosh
September 15, 2014 at 11:41 am

I have 12 subscribers. two of them are me... LOL

Marie Renn
August 14, 2014 at 4:53 pm

I have exactly -0- subscribers 🙁

August 4, 2014 at 3:36 pm

A sad 115 subscribers. From long time ago. Here I go…

July 29, 2014 at 6:37 pm

We're at 1357 subscribers to date

July 24, 2014 at 3:34 am

Hey Noah!

Thanks for your help! I am using your Sumome. It's awesome:-) I have noticed some room for improvement. Where could I drop a line and tell you more about the issues I spotted?

Thanks again for your awesome plugin!

I am looking forward to hear from you.

July 23, 2014 at 5:05 pm


Cyndi Varady
July 21, 2014 at 6:44 pm

I didn't have a email subscription before this class, now I've set one up, offered my website partner's book as a raffle insensitive for those signing up, ad started tweeting and fb-ing it link.

July 14, 2014 at 8:43 pm

I'm late for this week's assignment, but I've been working (translate "learning" ! ). As I've read the comments of community members, I feel such a sense that there is sooo much to learn. Much of the talk of email lists and subscribers is rather new and/or alien to my world.... I don't generally sign up for things and I don't like "clutter" in my email inbox, so I'm going by faith in Noah and the process !

I signed up for AWeber at the week's suggestion and started by designing a form on their website. Then I got "stuck" because the instructions for placing on one's website did not work. I let it go because more pressing business obligations were waiting. But today, out of the blue, an awesome customer service rep called me just to see how it was going and if I needed help. I hadn't even asked. Together, by phone, she researched and helped make it compatible and work with my site. She worked with me for about an hour 🙂 I now have the email form up on my site's landing page. Wow!

So I'm starting at zero at this moment 🙂 And I have not a clue what I'll say to anyone who may sign up. http://spinemate.net/Spinemate_Backrollers.html

I think I may just offer some discounts or something. But those steps will come next, right? I'm just feeling pleased with this first step. Thanks !!

Cindy | The Reedster Speaks
July 14, 2014 at 8:22 pm

Almost caught up . Current list - 169.

July 14, 2014 at 1:01 pm

+29 by the end of the week.

I didn't end up installing the list builder as we only show our popup on certain pages so it would be a lot of work to exclude all the different pages we have for list builder.

I did however start an a/b test for our popup and changed our GA events tracking code to properly track the events of the a/b test. The changes were based off the "7 tips" articles and our variation is doing better so far.

July 14, 2014 at 12:06 pm

I'm late, but haven't give up. 24 subscribers without the list builder. Installed it yesterday.

Jesus Garcia-Parrado
July 14, 2014 at 9:16 am

the total count continue to 0 🙁 ugh!! that hurts
ok it's time to tweak and shout

Noah Kagan
July 14, 2014 at 9:35 am

It all starts somewhere mate. Have you asked 10 friends to join your list?

Ataliba Teixeira
July 13, 2014 at 10:25 pm

I use some changes on my scripts and i have 2 or 3 subscribers at this week.
I will try another changes today too 🙂

July 18, 2014 at 11:59 pm

I have a increase on my subscribers but my Sumome plugin has a problem and i lost all of my subscribers.
I send an email to the support to see what is the problem 🙂 And after this i will try again another configurations to increase my subscriptions.

July 13, 2014 at 3:31 pm

Started the week with 25, added kingsumo list builder on Thursday and added 10 subs from a giveaway (http://theselfemployer.com/giveaways/4-hour-work-week-giveaway-1/?utm_content=bufferf846b&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer). Very cool stuff. Fun to see things work so quickly.

Noah Kagan
July 13, 2014 at 9:48 pm

Nice work Daren!

July 13, 2014 at 2:01 pm

Good advice, increased subscriber number by 24 by using list builder! Thanks

July 13, 2014 at 12:20 pm

Had 0 emails before (other than our paid members). Just installed SumoMe List Builder (a bit delayed but its live now). Excited to see how many emails we get and how it aids in conversion (using similar approach to Noah's example)

July 12, 2014 at 9:30 am

Late with this one but I promised myself I would get it done. I'm at 267 subscribers right now and I'm excited about setting this up and the viewers it may bring me!

July 11, 2014 at 8:23 pm

I have not attempted to gather email addresses or use them in the past. I don't like getting advertising emails and just delete them all, but since this is the emphasis of this week. I'm willing to go along and see where it all may lead.

So, current email list is zero, right now 🙂

July 11, 2014 at 2:32 am

25 subscribers right now... wow, feeling a little behind the pack here. Excited to grow this list.

July 11, 2014 at 12:03 am

2 email subscribers! 😐

July 10, 2014 at 3:49 pm

Sadly, I have no subscribers! I'm so busy with agency work that I've neglected my own personal brand. 🙁

Perhaps that shall change soon!

July 10, 2014 at 2:01 pm

0 email subscribers right now

July 11, 2014 at 6:39 am

Still 0 subscribers, but I started yesterday, so I guess it's normal

July 10, 2014 at 9:10 am

Start: 15 subscribers

July 10, 2014 at 4:45 am

I have 25 subscribers.

Erica M
July 9, 2014 at 10:46 pm

1,202 subscribers. Thank you for all your hard work! See you Friday...

Adrian Corella
July 9, 2014 at 7:41 pm

4 subscribers so far.

Adrian Corella
July 11, 2014 at 10:13 am

Same number. No change. I'm actually having trouble driving people to my site.

July 9, 2014 at 7:31 pm

I'm havin 578 Subs right now.

Erica King
July 9, 2014 at 7:12 pm

Today I have 1,065 beautiful subscribers!

Noah Kagan
July 9, 2014 at 9:52 pm

Awesome stuff Erica!

Michael Jensen
July 9, 2014 at 6:11 pm

13 Subscribers

July 9, 2014 at 4:09 pm

22 subscribers right now

Konrad Allitt
July 9, 2014 at 3:58 pm

Currently at 242 subscribers. I already use List Builder.

Konrad Allitt
July 13, 2014 at 2:22 pm

For some reason I thought the deadline was Sunday for leaving a 2nd comment.

I'm not great with WordPress and only just figured out how to do the landing page. I used AppSumo's WordPress Interrupt plugin as I couldn't figure how to get the one recommended by Noah to work.

so... 245 subscribers at the moment

Still the subscribers I have I owe to the list builder plugin which I have been using for at least 2 months now.

July 9, 2014 at 3:44 pm

Hi, is there a way to add first name to the list builder opt-in form? (Apart from adding my mailchimp code, which works, but makes it look all mailchimp-y and the nice colors disappear.)

JR Fent
July 9, 2014 at 2:49 pm

START: 1296 subscribers

Noah Kagan
July 9, 2014 at 9:57 pm

Nice JR!

Norman Nomura
July 9, 2014 at 2:03 pm

275 emails from from purchasers as a required field. Only 100 who voluntarily fill out optional log in info.

July 9, 2014 at 2:02 pm

6,272 current subscribers

Noah Kagan
July 9, 2014 at 10:18 pm

Way to go Luke 🙂

Luke Vernon
July 11, 2014 at 2:41 pm

Thanks Noah. Now at 6,390 with a couple of hours to go before the 5pm CST whistle.

July 9, 2014 at 1:31 pm

As of today, we have 58 subscribers on loopfirst.com

Sean Oliver
July 9, 2014 at 12:33 pm

0. Not compatible with Thesis. I'll try and get one created in a similar style.

July 9, 2014 at 11:54 am

Today I'm at only 38 subscribers. Installed List Builder though so hopefully that number grows. A lot. 🙂

And like others, I'm also interested in having a first name field added. I'm trying to add a custom submit form from Leadpages but it isn't working properly. All that being said though, great plugin and thanks for offering it to us, Noah!

July 9, 2014 at 11:31 am

I'm at 25 subscribers...

Barry Bowen
July 9, 2014 at 11:18 am

0 subscribers.

July 9, 2014 at 10:04 am

I have 13 subscribers right now 😛