Let me go ahead and answer a few questions I KNOW you’ll have right after you open the QBM spreadsheet or Download it as an Excel Sheet.
Question #1: How did you figure out the numbers? What data did you use?
Answer: Most of the numbers are assumptions. Some numbers are based on data, but the Click Through Rate (CTR) and Conversion % are educated guesses. Later as you start to get results you will tweak your assumptions and start to fill in hard numbers for your results. Each week, we’ll encourage you to go back to your QBM spreadsheet and update it.
Question #2: If the numbers are assumptions, what is the point?
Answer: The point is writing out all of the different sources of traffic you could potentially get and using the assumptions to figure out if you will hit, be close, or miss your target and goal. (By the way, this still works even if you have a non-internet based business.)
Question #3: What if I don’t have an internet-based business? What should I do about “traffic,” “CTR,” and “Conversion %”?
Answer: Yawn. You and your excuses. The whole point is not to be exact. It’s to help you prioritize all the different marketing options you have available. Use your best judgment and once you actually do those activities in the future you can update the numbers.
Question #4 Do I have to do all the marketing things I list out?
Answer: No, but you should still list out as many ideas as possible.
As well, once you see activities that are working for you we’ll encourage you to do more of those and less of other ones. It’s more to have an idea of what you think will work then experiment and find out what really works.
I need help with the one goal ! I am not clear. I am building the system. testing different marketing strategies and launching another product ( another language) in 3 months time, I also want to create an application .. 🙁 I want to do tooo many things I think . If for sales, August, September, October, I want to pay off my student loan, that means a lot to me.. 60,000 sales. = 250 copies=20copies / week=3 copies / day... but once another version product is launched the price might be reduced .. confused .. anyone could give me some advice ?
LOL - you know us well, Noah - that was my 1st Question: How did you arrive at those numbers? I'm late getting started,.. I may be the Hare in this group, but we all know where it ended up. Just saying!
I will gather 600 email- addresses of good prospects in the next 12 weeks. I have 1 week delay due a week recharging in sun, all ready to go!
My 12-week goal is to get 500 subscribers on my email list via blogging, Google SEO, word of mouth, FB and Guest posting. My blog and product are super-small niche (stressed out nurse practitioners), so generalized marketing doesn't work for my audience.
My blog and product are both new, and I am new to sales, so I am aiming for the engagement right now, and will focus on sales once I have a bit of a following.
Having a bit of a trouble in filling up the QBM.
The target market is that of Class 10 students here in India and I am unable to locate any specific zone where they hangout.
Of course, they are all over Facebook and Whatsapp.
A facebook page is one possible idea, however reaching out to the TG via FB page is just not happening.
Not quite sure how can Whatsapp be used.
Other avenues include reaching out to schools, however in India, that is also out of the question.
Would love some suggestions and inspiration.
Have created 6 QBM sheets for my various sites with different goals, some are more clients, some are more traffic, others are increased leads. This way I can test different techniques and how they work best for different types of site
The goal for this week is to fill out this sheet and start implementing some of the strategies that I write down.
Could you possibly offer these as downloads OUTSIDE of a Google environment?
you can export the google drive file to excel format.
Only if you have a Google account to start with. :\ So... for those of us who prefer not to do business with Google (I know, I know...) we're screwed?
Bon: On the Week 1 page you can find the spreadsheet both as a Google doc OR as a Excel spreadsheet. http://okdork.com/summer-of-marketing/week-1/
My goal is to develop a actionable marketing plan for an early stage health it startup.
I put in 100 sales, which I have now changed into 300 sales.
I used the same approach estimating how many users each channel has, then I put in a pretty conservative conversion rate at 1/1000 and added up.
Looking forward to continue working with this summer of marketing!
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