A year ago, I was scootering around India.
I was trying to get back to my friend Susan’s place.
It was dark, late and I only had a vague idea of where I had to go.
It took me 45 minutes to get back.
Guess how long it took this time? 15 minutes.
3x faster just knowing where I wanted to go and planning it out.
Marketing is exactly the same.
Know where you want to go and work backwards to figure out the best way to get there.
To market something is essentially three things:
The WOW formula!
1- What problem are you solving?
2- Who is the customer for that problem?
3- Where are they?
That’s it. Nothing else matters. Queue Metallica.
Each week, I’m going to share a fun, short story and give you 1 actionable marketing task.
If you commit to doing the work, you will get the results you want.
1) Your Destination:
What 1 specific objective do you want to accomplish in 12 weeks?
Most people aren’t specific. Don’t
Most people think too little about this. Don’t
2) Your Route to Get There
Create your own Quant Based Marketing spreadsheet to hit the goal you figured out in #1
A) Write in your specific weekly goal for the next 12 weeks.
Don’t hold back, write down everything. Once you’ve come up with every possible idea use this free PDF of the top 10 Major Marketing Channels to give you MORE ideas.
C) Write down the result you think you’ll get from each activity towards your goal.
D) The key thing is to make sure your totals for each action add up to your target goal
Here’s an example of someone trying to get 500 visitors:
Write a Guest post: Traffic = 200 visitors
Reach out to influencers on Twitter: = 25 visitors
Post on LinkedIn Groups = 175 visitors
Total ========> 500 visitors
Noah & Tyler
P.S. Remember, leave a comment below with where you want to be in 12 weeks.