100,000 users in 6 months. That was the growth marketing goal Mint.com’s co-founder, Aaron Patzer, set me when I first started as Mint’s Marketing Director. I thought to myself as the nerves began to kick in. “How am I going to achieve that?” Fast forward 6 months and Mint had over 1 million users -...
Read MoreI was browsing my old files and came across these original landing pages Jason and I worked on to start getting users pre-launch. The purpose of these pages was to collect users pre-launch and also test different marketing messages to see which were the most effective in converting users. You can see the rest here:...
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