LinkedIn Bonus
This bonus content was created by Paul Shapiro.
***
Below are some other tips on how to be successful when publishing on LinkedIn...
If you navigate to LinkedIn there is a box that tells you “Top Influencer Post Searches” with valuable keyword data. It also gives you a short list of “Most Searched Influencers”.
You can use this information to your advantage!
You can also see what content is written about a certain keyword (and assess success) with a search.
For example here’s us searching about marketing.
Alternatively…
You can just search from linkedin.com and select “Posts”
You can navigate to each post category (LinkedIn calls them channels) and see the top performing posts for that category to see what works.
For example, this is what shows in the “Top” channel:
People who liked a post are visible at the end of it.
Instead of wasting inMails to conduct outreach to these people, click on each of them.
They will see that you viewed their LinkedIn profile and maybe click through to yours, where they may see your recent LinkedIn publisher post (which hypothetically will resonate with them).
You’d be amazed with how effective these micro-interactions can be.
You can also do similar outreach on other social networks. See who Tweeted a similar LinkedIn post and let them know about yours. Or, go ahead and use Brian Dean’s Skyscraper Technique.
Drop your post into relevant LinkedIn groups to expand your reach on LinkedIn.
My last bit of advice in this section…
When writing a LinkedIn Publishing post, you should also consider the size of the audience for each category:
A relevant audience is best, but size DOES matter!
Bonus Data: Language Usage
Here are some of the words included in the headlines of 3,000 analyzed posts:
13 responses to “LinkedIn Bonus”
How amazingly you have put together all the information and full of practical advices...thanks a lot...You have cut short the entire process of searching and analyzing data...very helpful.
Thank you so much for sharing this knowledge and information. I am trying to absorb - like an eleven year old, every nugget. ( actually thinking about it - they probably eat them)
FANTASTIC resource. I'm getting ready to publish a 5 part series on LinkedIn for our CEO and have learned a lot from this. Hoping to see results! Thanks for sharing such unique, yet simple content.
This bonus post and the post that brought me here should be put on LinkedIn. There's a LOT of hard work that went into creating all this quality information. I am nobody, no influencer, no nothing. The info you have provided here might change that.
My question, however, is did you take into account how many of these posts were written by LI designated influencers? LI promotes their influencers big time skewing the results and putting us nobodies at a disadvantage.
I'd be curious to know how these findings might co-relate to articles from us normal ppl who get 'picked up' and promoted to the larger groups.
I'd be curious to know who has the highest views:followers ratio, for example, and know how they did it.
Good stuff. Thanks for your hard work.
Hey Bill, the sampling was mixed 🙂
Great article and love the lists!
Paul,
I loved the bonus section. My question to you is: How do you get featured?
I've been featured twice now:
First time, on my very 1st article "How to Succeed in College as an Adult Learner in 5 Steps" Mon. June 23rd 9:30 AM
(https://www.linkedin.com/pulse/article/20140623182033-36397290-how-to-succeed-in-college-as-an-adult-learner-in-5-steps). Featured in Careers: The Next Level.
Second time, on my 5th article "Key ways I've learned to start a mentoring relationship right". Mon. July 21st 9:45 AM
I guess on the largest group on LinkedIn (https://www.linkedin.com/pulse/article/20140721150558-36397290-key-ways-i-ve-learned-to-start-a-mentoring-relationship-right). Featured in Leadership & Management.
What is your take on it?
Hey Julien, I wish I had an answer. It's something worth investigating but didn't really have the time to look into. It's either a manual or algorithmic process. If it's a manual process, it was seen by the right people. If it's algorithmic, there could be a bunch of factors I can think of: initial viewing trends within a category (a lot of people within a category viewed within the first hour or something), initial viewing trends within your network, the language matched up with search queries at the right time, etc. The algorithmic possibilities are many, but I my intuition would tell me that it has less to do with the actual post language and structure, but rather some sort of engagement formula.
Would you think that time and day matter? You can't see the actual time an article was posted... For those two I just tried to stay on Monday between 9 and 10 am. We will see next Monday!
More very useful information. I can put it to work today.
May that should be a some sort of _gram "I can put it to work..." or "I can use this today"
Sounds like sound advice. Looking forward to putting it into action.
Great article and "bonus" content. My last post on LinkedIn, will likely benefit from some edits now that I know some of this! Thanks for the info...
So weird that the top Trigram (trigram? What's a trigram?) is about my first job. My first job was literally deflowering female corn on farms. How trigram can you get, I ask you.