Last updated on August 5, 2017 - My Free Marketing newsletter 👀
How was your weekend?
Before I tell you a bit about mine and my semi-viral Craiglist ad, I want to let you know that TODAY I am doing a live AMA from 11:30am EST to 1pm EST at inbound.org. If you've ever wanted to ask me a marketing question (or my favorite kind of taco?) head over and ask away.
Now about the weekend...
My brother asked me to help sell his wife's car on Saturday, so I did this...
I wrote a Craiglist ad written to sell it before the weekend was over.
(Note: Craiglist took down the original ad, so I reposted it on OkDork for your viewing pleasure.)
Here's the text of the ad:
While I was getting out of the shower today my brother asked me to post this Craigslist ad to sell his wife's car.
My normal salary is $120,000 so I don't really do a lot of tasks like this. Most of the times I'd ask my assistant Staci to take care of doing this but I figure I'll let her enjoy her Saturday.
Anywho, my brother's wife is pregnant and they bought a sick new 2013 Honda Civic (hello boring baby parents time). You can see it if you come by and buy this car. So this car has to go 🙁
She's owned this car since college. Some would say she's a rather "boring" driver so you know this car hasn't been lowered or in high speed pursuits.
In case you're wondering, my brother's wife is NOT included with this car.
Things that ARE included with this car:
1- power door locks
2- 4 doors
3- tinted windows
4- ONLY 109,000 miles on this baby and you know Koreans make reliable cars (right?)
5- car freshener (I have to confirm she's okay including this because it smells REALLY good)
6- Overall it drives well but it's not in mint condition.
If you include the color of my toe nails in your email we'll knock $10 off the car.
Yes, this is 100% legit and we'd love to sell this car this weekend. Please don't offer trades for your Ferrari, we'd prefer green CASH (not weed) and NOT bitcoin (whatever the hell that is).
Feel free to email questions and ideally come buy the car so my brother can be impressed with my Craigslist skills.
* * *
We ended up showing the car to a bunch of people and sold it Sunday afternoon.
Now if you're wondering, "What's the point of this email?"
Here's the point: You get out what you put into something.
We could have easily written another boring Craiglist ad like this one:
But we probably would still have the car sitting in the driveway and I wouldn't have a reason to send you a fun little email on Monday morning.
So this week stop and ask, "Am I putting in what I expect/want to get out of this?"
Put in a little more this week and see what you get out of it.
P.S. Don't forget about the Ask Me Anything at inbound.org happening in a couple hours.