How to Run Facebook Ads — What I Learned Spending $4 Million on Ads

How to Run Facebook Ads — What I Learned Spending $4 Million on Ads

The whole Facebook advertising world can be very confusing.

Focus on that interest, re-target this demographic, make sure to exclude certain people… good lord, where do you even begin?

Over the years, I’ve spent almost $4,000,000 buying Facebook ads — and, before I was fired at Facebook, I helped build their ad system.

Bottom line: I’ve tried anything and everything with Facebook advertising. And now, I’m going to share EXACTLY how you can spend on Facebook ads and get a great ROI for your business.

UPDATE: I've recently started running ads again right now for OkDork. It's been a few years so I'm relearning how to run Facebook ads. Here is the behind the scenes for everything we're doing to set up and scale these ads to take advantage of low CPMs right now.

There are so many advanced tactics, strategies, and tips you can read about Facebook Ads. And I’m going to show you some of them — with a catch.

The truth is, it’s CRITICAL you understand the fundamentals of Facebook ads before you worry about split testing, CPC optimization, or other advanced strategies.

Often times, even “expert” advertisers mess up the simple fundamentals. Then, their mistakes drive up the cost they spend on ads, lower profitability, and cause headaches.

Because we want to build a strong foundation, in this post you’ll learn:

  • The lessons I learned from spending millions on online advertising
  • How to setup your first Facebook ad
  • The exact methods I use to target audiences on Facebook
  • What makes an ad click-worthy (plus my secrets for creating great CTAs)
  • The insanely simple method for working the ROI of your ads
  • And more…

But before we get started, 6 things to consider before you start with Facebook ads...

Over the years, I’ve learned a ton about Facebook online advertising:

  • Helping build the Facebook Ads platform from the ground up
  • Spending almost $4,000,000 on Facebook ads
  • Using every tactic, strategy, and trick in the Facebook advertising handbook to make my ads as effective and profitable as possible

Facebook ads are certainly an amazing platform to grow your business, but that doesn’t mean you should jump in head-first.

Here are a few caveats to consider before diving into Facebook ads (or online advertising in general):

  1. Be patient. In my experience, it can take anywhere from 1 day to 6 months to get your online advertising profitable
  2. Not every advertising channel will work for everyone. I’ve spent $100,000+ on Google advertising and only made back $25,000. Damn. Not every advertising channel will work for every business
  3. When you do find a channel that’s profitable, spend as much as you can while you can. When I was advertising on a third-party newsletter, I spent $750 a week and made $1,500 within 2 weeks. That’s an awesome ROI. I didn’t sponsor more than twice a month since I didn’t want to annoy their readers. But then, a friend yelled at me to do more. I moved to four times a month and the ROI stayed the same. I realized there’s a lot of noise online so it’s okay to advertise hard
  4. Advertising decays. Over time you need to refresh your advertising, even if it’s working, to prevent it from going stale. At AppSumo we had a full-time person just refreshing our ads a few times a day with relevant numbers, topics, and news
  5. Profit is all that matters. Ignore people who claim they get some really high click through rates (also known as CTR, or the % of people that actually click their ad). CTR is a vanity metric, and what matters most is ROI. If you are not making money, stop
  6. Look for free marketing opportunities first. I personally encourage people NOT to spend on ads until they’ve exhausted other marketing activities. It’s too easy to spend a lot on ads without great results.


Get my 10-step guide to kick-ass Facebook ads


Step-by-step instructions: How to spend your first $100 on Facebook in 10 simple steps

When you first start out with Facebook ads, it’s best to dip your toes in with a fairly small budget and gradually ramp up as you find your sweet spot.

This was my approach when I first started out. I didn’t spend $4,000,000 on Facebook ads right away. I started with just $100 in my first month.

My budget scaled alongside my learnings and results. The more I learned, the better results I saw, and the more budget I’d invest. In month two, I spent $400. Eventually, I ramped up to $100,000+ budget per month.

Below I’ll walk you through 11 steps to get going with Facebook ads (and how to spend your first $100).

Step 1: Head to Facebook Ads Manager

Open up Facebook Ads Manager to get started with creating your ads.

Once Facebook Ads Manager loads, you’ll be able to get started building your first ads.

Step 2: Choose your objective

What do you want your ads to do? Drive traffic, build brand awareness, increase conversions? You’ll need to choose an objective. Facebook offers 11 options split across three key objectives:

  • Awareness: Objectives that generate interest in your product or service
  • Consideration: Objectives that get people to start thinking about your business, or look for more information about your business
  • Conversion: Objectives that encourage people interested in your business to purchase or use your product or service

Choose Traffic (under "Consideration") first. You can do website conversion, but I’d wait. Remember, our goal is to keep your first $100 as simple as possible and get a ROI.

With only $100 to spend, you’ll struggle to generate enough brand awareness to drive returns. And conversion-focused ads won’t prove cost-effective either.

You also need to give your campaign a name. Choose something easy and memorable so you can easily identify it in the future.

Facebook recently added the ability to split test ads, which enables you to test advert sets against each other to understand which ads give you the best results. But for your first $100, don’t worry about split testing. Keep it simple.

Note: Do not buy likes. I hate when people brag about how many likes their fan page has. Likes don’t mean much, because Facebook controls communication with your customer(this is why “Boosted” posts have become such a money-driver for Facebook).

When you write Facebook posts you have almost no say on how many people it will reach. It makes sense to create a free fan page and promote it — but don’t spend money towards it in the beginning.

Step 3: Choose your audience

Once your objective is set, you choose the audience you’d like to target with your advert.

One of the most important things to look out for on this page is the audience size gauge.

You want to aim specific, not broad.

Somewhere in the middle of the green section of the dial below is the sweet spot.

When I first started advertising AppSumo and Monthly1K, I tried to target audiences with less than 10,000 people.

The more specific your target group, the more likely you are to have a higher CTR. Plus, the more likely you’ll convert a clicking user to email subscriber (or buying customer) down the line.

One “red herring” to watch for is cost per click (CPC). Anyone who brags about paying an insanely low CPC is likely getting a horrible ROI. The key is balance.

How to define your target audience

Facebook provides a ton of options to customize your audience, including:

  • Location
  • Age
  • Gender
  • Languages
  • Interests
  • Behaviors
  • Connections

Choosing the right audience is essential for a successful Facebook ads campaigns. You need laser-focused targeting.

For the age and gender category, look at the demographics of your top customers or the people you have email addresses for and target those age groups. The narrower the BETTER. For the Monthly1K course, we targeted 25-40 year-olds who are in the United States.

The other categories, Languages and Connections, I encourage you to leave alone in the beginning.

(Yes, I know the haters out there will want to optimize everything, but I’m trying to streamline the process so you can start investing in ads and learning immediately. Remember, 80% is better than 100% at first — we just want to get you to an ROI.)

For countries: Focus on ONE state / country to begin with. Bonus points if you’re able to focus on a city. Remember, target less than 10,000 people total. If your audience is broad, go more narrow geographically.

One of the most powerful targeting options available is ‘Interests’, this enables you to advertise to people within your target demographics based on their interests (activity on Facebook, Pages they like, and closely related topics).

When trying to figure out your first interest group to target I recommend a few options:

1. Take your 10 best customers and search their email address / name on Facebook

Then go to their Likes by clicking ‘More’ on their profile and selecting ‘Likes’:

Now, create a spreadsheet and list out all the Likes of each of your top 10 customers on Facebook. Focus only on the most relevant Likes to your business. For example:

The goal is to find easy and effective ways you can target new customers. Look for 1-3 similar Likes across your top customers to get started.

2. Find your competitors' customer interests

Go to a competitors' Facebook Page and look at the people who like it. Click on their profiles and add them into your spreadsheet to find their common interests.

We did this the AppSumo competitor MacHeist a couple years ago as we were starting to grow AppSumo.

3. Target a direct competitor

Find an angle that makes your business unique and then use that angle to advertise directly to your competitors' customers.

Simply search for your competitor’s name in the interests box and you can target people who Like your competitor on Facebook, or match your other targeting criteria.

Caveat: DO NOT let Facebook recommend broad interest categories. Facebook’s goal is to get your money. They want to show your ads to whomever is most likely to click. But it’s your job to ensure your ads are targeting people who are valuable to you or your business.

Step 4: Choose your placements

Once you’ve selected the audience for your advert, you’ll see the option to choose the placement (aka where it’ll show on Facebook). You have two options:

  • Automatic placements: Facebook automatically puts your ads where it feels they’ll work best
  • Edit placements: You choose where you’d like to reach people

Even for beginners, I recommend you select ‘Edit placements’ so you can select exactly where you’d like your ad to be shown within Facebook’s network.

You’ll see a list of the available placement options for your ad. With your first ad, I recommend you only target Facebook users in the News Feed.

Why just the News Feed?

  1. Audience Network can be a little difficult to configure for a beginner. It’s best to get started with Facebook Ads directly on Facebook... rather than Facebook Ads that appear on other channels
  2. Instagram ads are a whole different kettle of fish
  3. I’ve found right-hand column ads are effective for retargeting, but with the CTR so low it’s not worth it when you’re starting

Mobile vs Desktop

Mobile ads could make sense for your business, but it depends greatly on your service. If your landing page is fully optimized for mobile, it can be worth targeting Facebook users across all devices. But if your product is a web-app, then mobile feed ads might convert significantly lower than desktop ads.

Mobile social ads now drive more impressions and clicks than desktop, but desktop still has a slight edge when it comes to conversions. Consider creating a separate ad set with just mobile targeted ads. I’ve seen promising results doing this.

So, if you’re fully confident your site is killer on mobile, select “All Devices”. If not, select “Desktop only”.

Step 5: Set your budget

Start small. Set your daily budget at $3.33 (this’ll ensure you don’t spend more than $100 a month).

On Facebook, the average cost per click (CPC) is about $0.35 globally and about $0.28 in the U.S. (source)

Here are a couple of things to keep in mind when thinking about your bid amount:

  • If you try to bid too low, your ads may not get the exposure they need, and you won’t reach your goals
  • Don’t worry about bidding a high amount. You’ll still end up paying the lowest amount possible in the auction to get your ads delivered

Aim for $0.75 a click. (Don’t worry if that seems high, it’s only 4.4 clicks). The point is to get some clicks to your ad going and then you can lower the amount.

A few notes for you to benchmark your performance with:

  • On most paying products we’ve advertised, the conversion from click to paying customer is about 0.1-0.2%
  • Conversion rate to collecting an email has been around 20%

Again, remember it can vary wildly based on your industry. But, this should give you a rough north star to aim for.

Step 6: Create your Ad

This is where you create your advert. Generally, I have a couple of pieces of advice when it comes to creating winning ads:

1. Keep the images simple, ideally of yourself or something not boring. Look at this boring advertisement below. Yawn! Such a neat idea for a product. But boring execution, with an image blending in with so many other images we see online

2. Try to create an ad that uses natural text versus something that seems like an advertisement. Imagine what you naturally write / post on Facebook compared something that seems like a paid placement.

Here’s an example from AppSumo of one of our high-performing “natural” ads:

And if you want to know what this looks like in real life, see how to make EPIC Facebook Ads which get you tons of clicks and conversions.

Step 7: Choose the format

For News Feed ads, Facebook offers six different formats. Let me simplify it for you: Choose Single Image.

Single Image ads in the desktop News Feed tend to have a higher engagement rate than right column ads. Plus, with single image ads' similarities to organic News Feed posts, users are familiar with interacting with this type of post.

Step 8: Choose your image(s)

Facebook single image ads enable you to upload and test six variations of images. With only $100 budget, six variations is a little too complex. Start with one or two images max.

For single image ads, Facebook recommends the following:

  • Recommended image size: 1200 x 628 pixels
  • Image ratio: 1.91:1
  • To maximize advert delivery, use an image that contains little or no overlaid text

Don’t: Whatever you do, don’t use any of Facebook’s stock images. Stock images are the best way to ruin a great ad. Don’t use low-quality images either and definitely avoid stealing images from Google.

Images of people work incredibly well. Preferably their faces. And try to use a bit of contrast, too. That’ll make your image stand out. You could use images of your team or your customers (with their permission, of course).

If you have a designer on your team, get them to whip up your ad. If you don’t have a designer, tools like Canva — or Googling "royalty free images" make it incredibly simple to design beautiful looking images in no time.

Step 9: Add your copy

Once you’ve added an image or two to your ad, you have to create the supporting copy.

The first step is to choose the Facebook Page that will represent your business in the ad (all single image News Feed ads are promoted by Facebook Pages).

Then you need to choose your destination. This’ll be your website or the landing page you’d like to drive traffic too.

Pro tip: Create consistency. If someone clicks your ad, something in your image or copy has grabbed their attention. After clicking, they should land on a webpage that reinforces the message you shared in your ad.

There are now four key pieces of copy you need to include with your advert:

  1. Headline: Add a brief headline to tell people what your ad is about. I like to give something away free with the headline (see "Free Growth Hacker Tips" in the example below). You only have 25 characters to use here. Be wise
  2. Text: The text appears about the advert and is similar to a status on normal Facebook posts
  3. Call to Action (CTA): Facebook has a range of button call-to-actions you can use within your ad. Choose “Learn More”
  4. News Feed Link Description: This appears below the Headline. Use this space to add additional text to emphasize why people should visit your website and to reinforce your CTA

Here’s an example:

4 tips for creating incredible ads

As a quick recap, here are four tips to help your ads stand out and drive clicks:

1. Choose images that stand out

Remember, on Facebook you’re not just competing with other ads for attention, you’re up against wedding photos, cat videos, #blessed posts, and other content posted by friends and family.

If you want people to click on your ads, they have to stand out. I tend to use images on a bright background or anything with a bit of contrast to stand out from the blandness of the News Feed.

2. Use Calls-to-Actions

Including a Call-to-Action within your Facebook Ads is a great way to let the user know what to expect on the other side of the ad.

CTAs might not directly increase your clicks or make your ad more pleasing to the eye, but it’s a great tactic to improve your conversions and decrease your cost per conversion.

I love to use the "Headline" part of Facebook Ads to include the CTA.

3. Add social proof

There are a couple of reasons that might put someone off clicking your ad:

  1. Scared of losing money
  2. Worried about making the wrong choice

How can you overcome these two challenges?

Use social proof to show the reader why they should care.

The ‘Text’ section of your Facebook ad is a great place to include some social proof around your product or service. For example, you could: mention how many businesses use your product, include a testimonial from a customer, talk about your experience.

The goal with social proof is to alleviate any worries someone may have about your product and give them a reason to car.

4. Use the “Learn More” button

Through a bunch of testing, we found the “Learn More” button converted better than other buttons or not having a button at all.

These findings were also backed up by AdEspresso who found that the “Learn More” CTA returned a 22.5% higher click-through rate than “Sign Up” (source).

Step 10: Measure your ROI

Now you’ve gotten started. Congrats… but the real thing is profit. So how do you track your ROI and make your money back?

To start, do stupid ghetto math. Here’s how I do it with advertising OkDork:

I spend around $3.35 / email per sign up.

On some emails I will proudly mention Sumo (free tool for getting more email subscribers).

Each new customer makes us around $515 after refunds. So I do back of the envelope math as follows:

Product Profit = $515
Email Cost = $3.35
$515 / $3.35 = 153

So if 1 out of 153 people via new email signups buy Sumo then buying ads is profitable.

For your business the numbers might be a little different, but a similar formula will help you work out your ROI.


Get my 10 steps to a perfect Facebook ad


Facebook offers incredible value to advertisers. Throughout this post you might have noticed a couple of key takeaways about creating successful ads:

  1. Design eye-catching ads that grab attention and generate clicks
  2. Laser-focused targeting to ensure your ads are reaching the right people

Good luck advertising. Leave a comment and share your questions or experiences with Facebook ads.

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204 responses to “How to Run Facebook Ads — What I Learned Spending $4 Million on Ads”

Matt Ramsey
December 9, 2019 at 3:05 pm

Yo dawg, we're gonna make history together! Love the podcast and articles Noah.

August 31, 2019 at 12:31 pm

Outstanding, bro! Thanks for the step by step to this new FB ad student.

August 22, 2019 at 7:57 am

Thanks for the great article!
Do you have any advice on the most effective way to increase spend on fb ads? Eg will a higher budget on 1 ad out perform a smaller budget on multiple ads?

June 12, 2019 at 7:54 pm

Best article about facebook ads i have ever read thanks. i have question that facebook ad budget (100 bucks for month) is still effective on 2019 ? i have heard facebook ads getting expensive and daily budget needs to 10 or even 20 dollar and of course i dont have that budget.

Seo service
June 10, 2019 at 1:22 am

Fantastic Blog! It really gives proper collaboration to understand the main theme step by step, keep it up.

April 18, 2019 at 8:59 pm

This was very helpful thank you.

Lydia Sugarman
April 15, 2019 at 3:35 pm

This is the smartest Facebook Ads "course" ever! Take it from the guy who's been there, done that instead of a guy standing in front of somebody else's Ferrari!

May 2, 2019 at 12:10 pm

Dunno about this one.

Standing in front of someone else's Ferrari is the same exact strategy as Noah's top performing "natural" ad example - social proof!!

He tells all about his role at mint using 'big money' verbiage to grab attention.

It works.

March 28, 2019 at 3:43 am

Lots of important information, than you. I landed here because I fail and fail and fail over again trying to promote my micro service with inspiring quotes. Maybe it's just useless. Can you guys give it a glance a tell me what you think? It's Thank you in advance.

May 2, 2019 at 12:04 pm

Is there a market for your offer? What are you trying to achieve? Who is your target market? What makes you unique? You need to ask a lot of questions before throwing money into advertising...

March 13, 2019 at 5:05 pm

Thanks! Very helpful. My tshirt business has seen excellent exposure in 3 weeks (26k reach, 200+ likes) but far fewer sales. I have spent about $300 on Facebook ads. I will try your tips to see if I can increase my ROK

May 2, 2019 at 12:06 pm

Test out remarketing ads to stay top of mind with those who already engaged with you and your brand. Don't let vanity metrics (impressions, likes, clicks) fool you - focus on the bottom line. Sales.

October 10, 2019 at 3:53 pm

how is the advertising coming along ? are you still using the same stratergy ? I need more exposure to my business, some feed back will be greatfull

R. Mazerolle
December 12, 2019 at 1:51 pm

Did you try these tips and get results?

James Ellis
March 6, 2019 at 8:31 am

Amazing Info thank you

February 27, 2019 at 5:54 am

Well curated information and points that reinforce on what we can do to improve. Thanks!!!

February 14, 2019 at 7:21 am

So when people click ” learn more”. It's bringing them to the url you listed when creating the ad? Not your Facebook page right?

January 21, 2019 at 7:05 am

Hi! This is an amazing article! In my opinion, finding your audience is a key moment. If you just started your business use your competitors' audience! It's the surest way to target the right people. You can do it easily with Here you'll get a custom list from your competitor's Facebook groups and further, you just share this audience to your Facebook business account and use it for running ads.

September 13, 2019 at 2:39 am

Amazing Site, about to make a custom audience

Peter Pantera
January 8, 2019 at 3:25 pm

Thanks for the tips - I am still confused but a little less so now haha

Rob woo
December 5, 2018 at 8:34 am

Valuable input! Any tips on micro-sales under 10$? How fb/insta ads can be of any value?

May 2, 2019 at 12:07 pm

Yes. Just make sure you create ads that connect with your audience so you are not paying a boatload per click/action. Also, make sure you have conversion tracking installed so you can properly attribute conversions to FB/Insta ads.

-Best of luck!

November 6, 2018 at 6:50 am

wow... nice one

Hamlet Arias
October 18, 2018 at 9:04 am

Noah, your style of grabbing attention and disseminating knowledge KICK-ASS! Keep up the great work and thanks for all of the useful knowledge!

Kannan Sivaram
October 12, 2018 at 11:21 am

Very much informative. Thanks for this outstanding write-up.

Pernille Hegnsholt
September 7, 2018 at 3:05 pm

This is a great article. I'm trying to set up detailed targeting but it wont let me access the suggestions/additional interests part! what is wrong 🙁 🙁 🙁 i'm so frustrated - I'm stuck at this point :(((( buhuu. Please help

September 3, 2018 at 4:44 pm

Woao very usefulll. Thanks

Zaeem sayed
August 6, 2018 at 1:03 pm

It's really helpful for us buddy
Thanks alot really thanks alot from bottom of my heart

Begüm Vatansever
July 18, 2018 at 3:42 am

You told me terrific. I really congratulate you. Very nice information added to my reports. Greetings from Turkey 🙂

July 9, 2018 at 7:28 pm

This the best/easy to understand article ever... Will it be updated for 2018?

June 13, 2018 at 2:31 am

Great article! Will we see an update to this article soon with Facebook changing some of the ways they handle ads and such?

May 8, 2018 at 5:49 am

?????.Thank you very much for sharing

Lisa Adams
April 18, 2018 at 8:21 am

Simple and very helpful tips that calrify the goal of my advertisements more clearly!! Thank you!

Why does fb (seemingly) make it so difficult to navigate the ad manager?? Or is it just not user friendly?

March 27, 2018 at 8:57 pm

Awesome article. I'm 1 month in and I've ramped from $100 to about $450 monthly budget. I have a small countertop store and I'm targeting single family homeowners in my vicinity. Without getting into the endless metrics let's assume I'm doing a decent job with my ad and the settings (350 clicks - 30 days). How long before I can expect real results to kick in. And I mean roughly how long....I'll give it a year. I've been told it can take 9 months or so...This is not an impulse item of course so I expect this to have to take hold over time. I did catch one great order which made me enough for 3 months of advertising. Any reply is priceless. Thank you..Cliff

May 2, 2019 at 12:02 pm

Results don't take time to "kick in" - you should be evaluating your campaigns on an ongoing basis. Make sure you have conversion tracking set up so you can identify the lead source with confidence. If you are not tracking conversions, it will be very difficult to attribute ROI to FB ads. Ads that are targeted well and contain relevant copy/images should be producing results very quickly.

May 16, 2019 at 2:50 am

Consider hiring an expert on

You could also try video ads. Again, on fiverr, find amazing talent to create a simple 15 - 30 second video with your product imagery. Seriously, if your ad hasn't caught someone's attention in the first few seconds, most people may be scrolling by.

I am a newbie, not an expert. I have not had huge success with ads myself yet. But if you are spending $15 per day on ads with many clicks on an item that is not an impulse by (like for example, clothes or gifts) then you could have a very good product people are interested in, but may need to capture their email on your website to follow up with them somehow. Maybe through in a "Free" offer if they enter their email. A free consultation phone or in person could be the reward.

March 19, 2018 at 7:34 pm

Is there any metric or reporting feature to determine what percentage of total possible impressions with your audience your ad is appearing in, and, if the percentage is low, can you determine if it's low from too low of a bid, or too low of a CTR compared to other people advertising to the same audience? Or is there no way to get this info other than conclusions inferred from trial and error?

March 18, 2018 at 10:35 am

this post has generated incredible feedback, and it serves as one of the ideal ways to promote your company’s products and services. Positive feedback and engagement is necessary. I learned this when I started my own online business, and I based my approach on ‘content is king’. Since every responsible business practice understands that the content on their website is king, I wanted to differentiate my product offering by providing insightful content that would generate traction with readers. Something a little offbeat, perhaps even mildly inflammatory is bound to get lots of hits with readers. Then I marketed my content to readers with video remarketing strategies. Fortunately I found a boutique company that provides excellent services. Its name is Treepodia, and they are experts at generating converting loyalty videos. All I can say is that the results speak for themselves – higher ROI, engagement, conversion, click through rates – you name it.

March 6, 2018 at 2:14 am

do you suggest a company who can handle all these steps

March 3, 2018 at 11:21 am

Great article. Thank you for the addvice and tips!

Phillip Woolgar
March 3, 2018 at 8:30 am

Thanks for the info. However, most of it only applies if you already have a website getting traffic, and you have a FB pixel on the site.

Robert Lengyel
February 28, 2018 at 7:43 pm

Good article with some great insights. I am looking to receive more sales from the USA but from Australia it could be to expensive? We are a very small business that sells unique Aussie made gifts. Our largest order to date has been 190 hand painted emu eggs with a boomerang in a wooden box to Crystal Cruises BUT over 80% of our sales are to single consumers.

February 22, 2018 at 5:08 am

You say "target audiences with less than 10,000 people."

I heard that fb algorithm is getting smarter and now (Feb 2018) it will work better with a large audience of 2million for example. I know people who place several targeted interests in one adset and have an audience size in millions and it works very well for them (cheap leads). Any update about this?

You also say don’t use any of Facebook’s stock images but then you say we can Google and use "royalty free images". Don't they have the same quality as stock images?


March 3, 2018 at 9:02 am

Karl, My mentor for FB advertising has told me the same thing. It should whittle it down and the algorithm should spend money on who is clicking through and then stop spending money on who isn't. Now how much exactly does it not look for these people that aren't clicking through, I don't know. So you would have to consider some sort of a loss.

March 5, 2018 at 10:31 am

Someone else just told in on another blog they're using small audiences with less than 1 million and it works really good for them too. This is also a well known guy. So maybe both ways can work somehow.

Samuel dodzi
February 11, 2018 at 11:41 am

This is soo great I like it and I have learn more in advertising

Doug Allen
February 5, 2018 at 7:06 pm

My lead ad account got restricted. Facebook said I was selling leads to third party but I'm not. Can't get Facebook to look at it. Any suggestions

Alisha Hurdle
May 30, 2018 at 12:01 pm

This also happened to me too, and I don't understand why. Have you found a solution to this or has anyone replied to you?

Alex Mathews
February 4, 2018 at 6:08 pm

Hello, I really enjoyed reading this article but I am curious about the 10,000 figure that you came to. After running ads of our own using this strategy we didn't find any conclusive data showing that this strategy worked or didn't work. Would you be able to elaborate how you came to this number? Thank you

February 4, 2018 at 6:04 am


So if I understand well for 'Bid Amount' we select 'manual' and about $0.75 and 'When You Get Charged' we select 'Link Click (CPC)'?

Fb has a new feature 'landing page views' I was thinking about using that instead of 'link clicks' when driving traffic to an article, any thoughts about that?


January 31, 2018 at 5:21 pm

Thank you for your detailed description. You stated that the conversion from click to paying is about 0.1-0.2%. It seems very low. Is it be about 1-2% instead?

March 2, 2018 at 4:04 pm

I was also wondering about this.

January 30, 2018 at 4:15 am

Interesting article

Shannon Teague
January 24, 2018 at 7:45 am

Fantastic article! Thanks for the advice!

January 14, 2018 at 11:14 am

This insights save me $3000 at consultation costs..!. From real people with real experiences.
Take me as your subscriber are welcome 🙂

Sherry Eichberger
January 12, 2018 at 11:42 am

Some of the best information in this space I have ever consumed! Thanks

Jami Bova Whitehead
January 12, 2018 at 1:26 am

This is, hands down, the best post I've read on Facebook ads. Thank you!

Abraham C
January 11, 2018 at 5:07 pm

thanks for sharing this wonderful tips.

Troy Dean
December 4, 2017 at 4:13 am

Great post Noah.

How do you measure whether your signups came from FB or elsewhere?

November 16, 2017 at 8:04 am

When selling low-ticket physical physical products, would you still recommend "Learn More" or would "Shop Now" be more appropriate?

Laurent Molteni
November 1, 2017 at 11:15 am

Omg, thank you so much Noah for this guide!

Cheruiyot CJ
October 28, 2017 at 9:12 am

This COMPREHENSIVE GUIDE has been super helpful. Thanks for the insights!

Noel Evans
October 15, 2017 at 7:21 pm

Love your stuff! However, right now I REALLY want a taco.