Last updated on April 2, 2017 - My Free Marketing newsletter 👀
I want to share a story about two girls I dated. Don't worry, I confirmed they unsubscribed a long time ago.
I've NEVER cared about clothing since high school, hence much of my wardrobe up until this year was from high school. The best part is seeing old pictures and I'm literally wearing the same outfit.
One girl I dated for quite a long time kept mentioning / nudging me to dress better.
"You look SOOOO good when you put on nice things or try to match colors."
And I continued to wear baggie jeans (when did they go out of style?) and hoodies, so often my own accountant called me "Hoodie Noah."
This continued for 3 years.
Enter new girl I dated...
"Noah, put on this jacket, pants and shoes that I bought for you."
I don't know about you but about 3 seconds after I get into a clothing store I get anxiety and very tired. It's like an emotional workout for me. Always has been.
But this new girl's approach removed all obstacles. She made it easy to say yes.
All I had to do was try on the clothing and look in the mirror.
Guess what? I looked pretty damn good.
Then it really "clicked" with me that dressing makes me look better and even more importantly FEEL better.
Now I actually have Pinterest #shame
The key takeaway between these two women is:
Showing vs Telling
One was telling me what to do and the other helped me experience the results. Clearly one method works better.
This is a great lesson for business. One of my favorite stories about selling (and a great example of showing vs. telling) is about a salesguy who went door-to-door selling hammers.
At first he brought a piece of glass and broke it infront of the customer. This guy sold a TON vs every other salesperson who just talked about the benefits of the hammer.
Then every other salesperson was doing the exact same thing 🙁
So this salesguy started giving the hammer to the customer and asked them to smash the glass. Instant-gratification. This is for another email but you get the jist of it.
The next time you really want someone to understand, buy what you are selling or be convinced of your opinion figure out how you can show them vs tell them. That is how you can easily sell anything to anyone.