Marketing | - Page 9 of 11 | OkDork.com

Social Media & Business: Don’t believe the hype

I can't tell you the number of times I've read about why you should allocate money & time to social media. There are countless articles and posts about "conversion optimization tips". Tweet More. Engagement. More Likes. Gimme. But do they actually make a difference?!? That's the question that most people forget to ask. So, I...

Read More

How to Guarantee Success like the show House of Cards

Recently after returning from India I stumbled upon the show House of Cards. Hours later and after a few empty sparkling waters I was nearly finished with all 13 episodes. It got me thinking how the hell did they create such a bad ass show… If you were going to spend $100 million making a...

Read More

How to Hire a Great Marketing Person

I got this question asked and figured others might be curious on how I do it. The challenge about marketing output is that it's not always numbers based and the ROI isn't immediate. With that being said I think it can be and here's how I would solve how to find and how to know...

Read More

Daily Accountability Marketing Metrics

What is this form? It is the form your employees will love to hate. I know I did. It makes people accountable? Shit, you mean I have to do that work? Yea. Anyway, this is a form I started using and try to give to everyone I work with. My motto is you must track...

Read More

Mint Sales and Marketing: How Mint Beat Wesabe

I recently had an article sent to be me about why Wesabe lost and a few people asked me for a response since I was #4 at Mint. Here's an inside look at Mint's sales and marketing and success. I initially saw Mint with Aaron Patzer and Dave McClure in November/December of 2006. Instantly, I...

Read More

6 Tips for Reducing Email Unsubscribes

Email unSometimes I wonder about sharing my secrets since it makes competition harder but then it pushes me to just think of something new. (I've shared on Okdork too about how to get more subscribers.) On my way to breakfast I just had to get these out. These are some of the best email marketing...

Read More
Click here for access to My Marketing Toolkit