How to Save 47% on Your MailChimp Bill

A recent MailChimp bill made me sick. $700?! No thanks. Email marketing is one of my FAVORITE ways to grow a business… But it can also be expensive. We send over 1 million emails per year to our subscribers, so we recently tested a few ideas to lower our email marketing bill: Move from AWeber...

5 Tips to Get 195,000 YouTube Views per Month

A few years back, my friend Brian Dean from Backlinko created his YouTube channel. He assumed he could just post in-depth videos and the results would magically happen... But the results never came. Despite hours of hard work, Brian’s video views and subscribers barely budged. So Brian started to experiment: Trying different styles of titles Testing different...

How I Used Viral Giveaways and KingSumo to Triple My Email List

Note: This is a guest post from Sam, the founder of Money Nest — a personal finance blog for millennials in the U.K. to make better financial decisions. Having followed Noah for years, I knew one thing... If you want more customers, then email is the BEST marketing channel. To grow my business, I wanted to get...

How to Create a Marketing Plan: My 6 Step Process

I spent over $100,000 at U.C. Berkeley to get my undergraduate business degree. Here’s the crazy part. I’ve used VERY little I learned from college in my marketing career. Most of my experience creating a marketing plan and developing marketing strategies has come from... Being employee #30 at Facebook (and then getting fired) Growing Mint.com...

How to Use Retargeting Ads to Gain a 200% ROI

How the hell does Zappos show you ads about the shoes you looked at a few days ago? Your friend just told you about a company a few days ago, and now you’re seeing their ads all over your Facebook News Feed. What’s going on? You almost bought something from Amazon, but decided to leave...

How to Run Facebook Ads — What I Learned Spending $4 Million on Ads

The whole Facebook advertising world can be very confusing. Focus on that interest, re-target this demographic, make sure to exclude certain people… good lord, where do you even begin? Over the years, I’ve spent almost $4,000,000 buying Facebook ads — and, before I was fired at Facebook, I helped build their ad system. Bottom line:...