12 Ecommerce Marketing Tips to Recession Proof

Subscribe: Apple Podcasts / Spotify Here are 12 tips to recession proof your ecommerce business. #1 Make a "30-5” plan. Assume 30% revenue dip immediately but still make 5% profit Go aggressive on defense by cutting all bills back (cut subscriptions, see AppSumo) #2 Get creative with excess inventory. Drop it on hauldrop.com ...

How to Save 47% on Your MailChimp Bill

A recent MailChimp bill made me sick. $700?! No thanks. Email marketing is one of my FAVORITE ways to grow a business… But it can also be expensive. We send over 1 million emails per year to our subscribers, so we recently tested a few ideas to lower our email marketing bill: Move from AWeber...

5 Tips to Get 195,000 YouTube Views per Month

A few years back, my friend Brian Dean from Backlinko created his YouTube channel. He assumed he could just post in-depth videos and the results would magically happen... But the results never came. Despite hours of hard work, Brian’s video views and subscribers barely budged. So Brian started to experiment: Trying different styles of titles Testing different...

How I Used Viral Giveaways and KingSumo to Triple My Email List

Note: This is a guest post from Sam, the founder of Money Nest — a personal finance blog for millennials in the U.K. to make better financial decisions. Having followed Noah for years, I knew one thing... If you want more customers, then email is the BEST marketing channel. To grow my business, I wanted to get...

How to Create a Marketing Plan: My 6 Step Process

I spent over $100,000 at U.C. Berkeley to get my undergraduate business degree. Here’s the crazy part. I’ve used VERY little I learned from college in my marketing career. Most of my experience creating a marketing plan and developing marketing strategies has come from... Being employee #30 at Facebook (and then getting fired) Growing Mint.com...

How to Use Retargeting Ads to Gain a 200% ROI

How the hell does Zappos show you ads about the shoes you looked at a few days ago? Your friend just told you about a company a few days ago, and now you’re seeing their ads all over your Facebook News Feed. What’s going on? You almost bought something from Amazon, but decided to leave...