How to Create a Marketing Plan: My 6 Step Process

I spent over $100,000 at U.C. Berkeley to get my undergraduate business degree. Here’s the crazy part. I’ve used VERY little I learned from college in my marketing career. Most of my experience creating a marketing plan and developing marketing strategies has come from... Being employee #30 at Facebook (and then getting fired) Growing Mint.com...

How to Use Retargeting Ads to Gain a 200% ROI

How the hell does Zappos show you ads about the shoes you looked at a few days ago? Your friend just told you about a company a few days ago, and now you’re seeing their ads all over your Facebook News Feed. What’s going on? You almost bought something from Amazon, but decided to leave...

The Ultimate Pricing Strategy to Charge What Your Time is Worth

On a recent trip to Australia, I stopped by Brisbane to have a drink. At the bar, I started chatting with the locals. We talked about their love of rugby. They bought me a couple of pints. I asked what the hell was up with all the scary insects in Australia. You know, the usual...

Behind the Scenes of Tim Ferriss: His Secrets of Success (and More)

Subscribe: Apple Podcasts / Overcast / Spotify / Stitcher The first time I met Tim Ferriss, he told me he was going to be a New York Times bestselling author. This was in in 2005, before The 4-Hour Workweek, The 4-Hour Body, or any of his other books. He was even one of my first...

How to Run Facebook Ads — What I Learned Spending $4 Million on Ads

The whole Facebook advertising world can be very confusing. Focus on that interest, re-target this demographic, make sure to exclude certain people… good lord, where do you even begin? Over the years, I’ve spent almost $4,000,000 buying Facebook ads — and, before I was fired at Facebook, I helped build their ad system. Bottom line:...

7 BIGGEST marketing strategies for 2017

I'm going to give you actual, proven strategies to market your business in 2017. No B.S. No clickbait. No tricks. I'm going to show you 7 tactics I'm actually using to grow my businesses this year — including my 8-figure business Sumo Group.