August, 2006 |

The Ultimate List of Eponyms Examples: Brands that OWN the Market

There are so many products where the name of it is what the market calls it. You know like when you say I want a Kleenex. You actually want a Tissue but Kimberly-Clark did a great job getting us to call it Kleenex instead. Here's a list of eponyms and examples of eponyms. This list...

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Marketing Research Tip:Airports, Libraries and The Apple Store

Right now, I am waiting in the Jeju airport to fly back to Seoul. Fortunately, they have internet terminals that are free to use. One quick idea if you are interested in learning more about popular culture and what is hot on the web: Check out the history section on the web browsers at public...

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