WWSGS: What Would Seth Godin Say

WWSGS: What Would Seth Godin Say

Instead of the usual Friday Free Idea, I am posting what I believe is a horrible business idea. Seth Godin does an amazing job finding things wrong/right about marketing or an idea, so in his honor I am seeing if you can guess what he would say.

the cereal bowl dispenser

Can you find the 3 things wrong with this product/picture?

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20 responses to “WWSGS: What Would Seth Godin Say”

February 16, 2007 at 12:52 pm

I would like this product if it dispensed White Chedder Cheez-It crackers. Yum!

January 5, 2007 at 3:52 pm

this invantion has changed my life, whenever i blaze its the easiest thing to do for munchies… especially with a joint in my hand

Noah Mittman
November 19, 2006 at 3:10 pm

Love your “challenge” posts, Noah…

And dammit, Laura beat me to it: so wait, I don’t actually need batteries after all? 😉

Laura Allen
November 19, 2006 at 11:09 am

I, for one, would like to know if those batteries are truly optional. That’s what it says in the copy. I’m guessing that machine won’t work if there are no batteries, so I’m guessing that they are really REQUIRED batteries.

A better way to sell this silly machine would be to talk about the benefits of the child being able to serve herself cereal WITHOUT the mess and NOISE of all that crinkly plastic, when she tries to get the cereal out of the plastic bag. Although this machine may be noisy too.

Actually, they could market it as the “automatic guilt-free parenting” machine and fill it with quarters. When the child presses the button, three dollars worth of quarters come out of the machine. Everytime the parent doesn’t have time for the child, send them to the machine. Those quarters will pay off BIG TIME when the child is in therapy later in life.

michael arrington
November 19, 2006 at 2:13 am

it looks pretty cool to me. 🙂

Susan Jones
November 18, 2006 at 10:35 pm

My first thought when I saw this?
Pet food.
Isn’t there a cat-food dispenser similar to this unit?
I’m sure there is.
If there isn’t, there you go, a great business idea from a
really bad marketing ploy.

November 18, 2006 at 5:39 pm

Great but I do not get number 3. U dont use it for just 1 cereal box?

Its like saying why should i get a $200 ipod for a $0.99 cent song? or am i missing something?

Noah Kagan
November 18, 2006 at 4:32 pm

Brian, Kira and Huzaifa got it correct. Seth gets honorable mention for funniest.

1- It says on the bottom right of the ad “Controlled portions help adults stay slim and trim.” Why is there a child eating the cereal?

2- Is it really that hard to pour a bowl of cereal?

3- Why am I paying $80 to pour a $3 box of cereal. Break even on calories must take about 30 years for this to be worth it.

Well done everyone!

Pat Phelan
November 18, 2006 at 4:25 pm

1. why the “more items online go” its printed material
2. who is going to buy this on a flight

November 17, 2006 at 9:13 pm

I just have to wonder who considers making cereal a “messy, time-consuming chore”.

November 17, 2006 at 5:10 pm

Should not use the word controlled for adults!

Should use a better word such as “Healthy” portions….

November 17, 2006 at 3:36 pm

Dont put a food related advertisment above a trash advertisment.

November 17, 2006 at 3:19 pm

>Dont compare it with a coffee maker
>looks too much like a coffee maker
>should have shown a white version of the machine
>kids hair is kinda messy
>too much emphasis on the kid and not the adult so it kinda makes it look like its more for the kids
>The name sucks….”breakfix” Break and FIX???

November 17, 2006 at 2:34 pm

It doesn’t do anything. You still have to pour all the cereal it just goes somewhere else – it adds a step and calls it easier.

November 17, 2006 at 1:55 pm

IMO, “Optional Batteries not included ” and the fact that it costs 80$ just to pour out cereal.

seth godin
November 17, 2006 at 1:25 pm

she’s left-handed!

ridiculous error.

That’s a tiny portion of the population, and an even smaller portion of cereal eaters.

November 17, 2006 at 1:08 pm

How the hell hard is it to pour a damn bowl of cereal? Isn’t cereal already the easiest breakfast in the world? You just have to pour it, just like your damn coffee. Also, who owns a coffeemaker that dispenses by pushing a button? Do you live in a 7-11?

November 17, 2006 at 12:51 pm

I missed the one that Brian got, but the other two(IMO) are the ginormous size of the bowl the girl is eating from that “distorts” proper serving size as well as the overflowing bowl of cereal on the machine that again distorts what is really a proper serving size.

“look, the controlled portions fill up the bowl!”

Noah Kagan
November 17, 2006 at 12:43 pm

Got 1 of 3 right. Nice Brian=)

Brian Balfour
November 17, 2006 at 12:41 pm

“Controlled portions help ADULTS stay slim and trim”

But they have a picture of a little kid eating the cereal…retarded.

How about the cereal looks like dog food as well? MMMMMMMMMMMMM