Week 7 | OkDork.com

Week 7

Week 7: Use Your Unused Assets


Looking for past lessons? Click here: Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6
 

John Corcoran wrote a great post on OkDork about “cold connecting” with VIPs a few weeks back.

Recently he and I were emailing about something…

I noticed that his email signature had a Fax # and a Q&A with a link to five/sentenc.es. I asked him, “Why do you need to include those?!”

Here’s what his signature looked like,




John H. Corcoran, Esq.

The Corcoran Law Firm, P.C.

24 Professional Center Parkway, Suite 240

San Rafael, CA 94903

Direct: (415) 935-1285

Fax: (415) 373-9260

www.johncorcoranlaw.com

blog: smartbusinessrevolution.com

——————————————–

Q: Why is this email five sentences or less?

A: http://five.sentenc.es

#UGH

So after I made a few suggestions, he re-wrote his signature to this:




John H. Corcoran, Esq.

The Corcoran Law Firm, P.C.

24 Professional Center Parkway, Suite 240

San Rafael, CA 94903

Direct: (415) 935-1285

blog: Smart Business Revolution

download my free ebook, How to Increase Your Income Today by Building Relationships with Influencers, Even if you Hate Networking

#Muchbetter!

This may seem trivial, but YOU personally email at least 25 people a day. Some do over 200+ people a day.

Multiply that by 30 days and you are reaching THOUSANDS of unique people a month.

Seems obvious but most marketers are looking for some new marketing method when they already have valuable assets available.

Update your signature!

Here’s how I use my signature:

Goes here, http://okdork.com/tasty

I had it off for awhile and turned it back on again and got almost 100 visits in one day.

More than 700 people have clicked and signed up to my newsletter through that link this year.

“Boring!,” you say?

The point is not just about email signatures but about utilizing assets you already have.

1) If you’re a restaurant, include a card with the check that asks for their email address. (Zenkichi in Brooklyn, NYC is great at this.)

2) Go through all your LinkedIn contacts to ask for a referral.

3) If you have receipts or emails your website sends, include links to your latest blog post or project.

4) Include a simple watermark or logo the pages or images you use in documents/giveaways.

5) If you have physical packaging, include your brand on the outside so others are aware of it.

Here’s 1 more example just to super extremely clarify this tactic.

AppSumo emails about 600k+ people twice a week.

Our #1 goal this year is to promote SumoMe.com.

So I’ve spent time writing guest posts, etc…

Yet, we didn’t include a place and link that all 600k+ people on our email list would notice SumoMe!

Doh! Now we do:

Make sure you are 100% utilizing your available assets. It might take time to discover exactly what those are.

Activity Week 7: Use Your Unused Assets

1- Update your email signature

2- Paste your email signature in comments!

Think about what other assets you have that you are under-utilizing.

Kick ass,

Noah & Tyler

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30 responses to “Week 7”

Jacqueline du Plessis
May 18, 2015 at 9:11 am

– ?Jacqueline du Plessis
Performance coach and marketing consultant
to creative entrepreneurs who dare to dream!
[Free Gift: Download the BIG DREAMER Workbook for a limited time here: http://jacquelineduplessis.com/dare%5D

Reply
Beatriz
October 19, 2014 at 10:37 am

My new signature:

Beatriz.
http://imperiointernet.com/afiliados
¿Sabes cuales son las 3 formas básicas de ganar dinero por internet?
Aquí te digo cuales son.

Reply
Brian
October 13, 2014 at 11:47 pm

It’s just my name and website URL. Simple, no need to clutter IMO.

Reply
Jesus Garcia-Parrado
September 10, 2014 at 1:00 am

Koby Koom – Tu entrenador personal en Madrid.
Aprende a entrenar tu cuerpo en kobykoom.com, no importa tu condición física, yo te ayudaré a conseguir tus objetivos.

Reply
Enrica
September 5, 2014 at 9:03 am

Here my updated signature:
Enrica Murgia
European Project manager
3663092556
e.murgia@tabeu.eu
@E_the_second
http://www.tabeu.eu

Reply
Vinit
August 10, 2014 at 11:53 pm

Noah,

I especially love this post because I’ve always believed in a good signature line as a means of furthering your brand. This also comes from seeing zillions of emails with signature lines that only talk about confidential/please-delete-if-you-are-not-the-recepient, etc, etc.

Here is my signature line:
______________________
Vinit Bhansali
(080) 4081 0001
hello@apnastock.com
________________________________________________
ApnaStock.com is India’s #1 platform for purchase of building
material such as Cement, TMT Steel, RMC, Bricks and more.
We provide on-time delivery, certified quality control and
wholesale prices on all brands and products.
Learn about ApnaStock at http://www.apnastock.com

Reply
Sachit
August 7, 2014 at 12:24 am

Here’s my signature.


Sachit Gupta, *SG Media Labs* (http://j.mp/sgmlabs)

Do you want to grow your business and turn your website into your best salesperson? *I can help* (http://j.mp/RevRoadmap)!

The stuff between the * and * links to the, well, link.

Reply
Danny Spitzberg
August 6, 2014 at 7:09 pm

Danny Spitzberg . Principal, Peak Agency . 7814922852
Get tools to put fun in crowdfunding at http://www.peakagency.co

Reply
Sam Bonney
August 6, 2014 at 10:57 am

This week’s lesson just clicked for me.

Sam Bonney
Head of Marketing
Cloud Cannon

See great client experiences created by web designers, freelancers and agencies on Cloud Cannon

@SamBonney
US: +1 (415) 769 8272 | NZ: +64 (21) 878 195 | Skype: sam.bonney

Reply
Casandra
August 5, 2014 at 9:44 pm

Casandra Rosario
Sorry for what You said when you Were Hungry? ( links to foodbeforelove.com)

Stay Connected Mailing List | Facebook | Instagram | Twitter

Reply
Paul French
August 5, 2014 at 8:26 am

Hey everyone,

This signature (disguised as a p.s.) uses Noah’s excellent ‘Samuel L Jackson Marketing Hack’, which auto-generates a pre-written email for people to send onto friends…

Here it is….

//

p.s. if you know just ONE person who loves reading ,  click here to let them know about thepigeonhole.com

//

It goes at the bottom of all emails to do with https://thepigeonhole.com/, a new digital publishing startup I am working for.

So, when people hit the link on ‘click here to let the know about it’, it generates this trackable email…

//

subject: wonderful new publishing site

Hey – quick one – check out this site. They’re calling it ‘The Future of Reading’. Could be fantastic!

http://bit.ly/thepigeonhole

//

Reply
Reuben Swartz
August 4, 2014 at 9:22 pm

Reuben Swartz
Founder, Mimiran: Online Proposals Made Easy
512.xxx.xxxx
Blog | LinkedIn | Twitter | FB

Friends don’t let friends create proposals in Word. It’s 2014! Spread the love!

Too much B.S. in your proposals? Try the free Buzzword Highlighter.

Reply
Nate
August 4, 2014 at 7:28 pm

Back in the saddle after a few weeks!

Is this too much info?:

Nate Finch
MBA | MA | MDiv

Get a FREE module from The Good Foot Business Workbook here! (has the link)

Skype: FinchProServices
Mobile (South Korea): 010.9581.1205
Phone (North America): 312.488.9377

http://www.finchproservices.com
http://www.linkedin.com/in/natefinch

Reply
Daniel Naranjo
August 4, 2014 at 7:14 pm

Daniel Naranjo
CEO || Founder
Tel. +58 414 7962406 || Skype. danielnaranjoserrano
Linkedin: http://www.linkedin.com/in/danielnaranjo
http://www.findby.co – A classified ads for products and services around the world, enjoy us for free

Reply
Karen
August 4, 2014 at 6:45 pm

Kip Kitchen | Quick & Easy Meal Ideas for Two
Download my FREE Cheat-sheet “Top 10 Must-Have Kitchenware for Amateur Chefs”, to Save Time & Effort while Cooking

Reply
Dustin Lien
August 4, 2014 at 5:23 pm

Nice, simple idea. I like this one. New signature below (i added urls in parenthesis for the purpose of the post) :

Dustin Lien
555-555-5555
Blog: Strategic Sauce ( http://strategicsauce.com )
Take My Free 4-week Course: Start A Side Project While Working Full Time ( http://strategicsauce.com/start-a-side-project-while-working-full-time/ )
Read My Book: It’s Time to Start ( http://www.amazon.com/dp/B00M2YJJKE )

Reply
Alexia Anastasio
August 4, 2014 at 3:40 pm

Changed it from a whole list of link to two with directions:

Sign up for Email Updates here:
http://www.alexiaanastasio.com

Like me on Facebook:
https://www.facebook.com/alexiaanastasioactress

Reply
Tom
August 4, 2014 at 2:09 pm

Mine is below. I love stuff like this and happy you shared some numbers as well Noah.


Tom Harari

Co-Founder & CEO, Cleanly (getcleanly.com)

P.S. Save 8+ hours every month from doing laundry and do what you love instead. (getcleanly.com)

P.P.S. Have too much free time? Get 5 awesome things to do in your neighborhood every Friday. (working on this now but will post when finished)

Reply
Andriy
August 4, 2014 at 1:54 pm

Here is my mail signature (but is in Ukrainian)


? ?????????,

?????? ????????

????? ??????? Azinkevich.com
????? ?????????? ??????????? ????? “???????? ????????. ??? ?????????? ? ?????????? ???????????”

Reply
Zach Kahn
August 4, 2014 at 1:41 pm

Cheers,
Zach Kahn / About Me
LinkedIn / Twitter / Instagram

(These all link to sites)

Reply
Chris Peters
August 4, 2014 at 1:40 pm

Chris Peters
Founder, Minimal Orange, LLC
chris@minimalorange.com
+1 (614) 372-6670

Sign up for Live Editor, a new website publishing platform built by Minimal Orange.

Reply
Kaoru Fujita
August 4, 2014 at 1:31 pm

Kaoru Fujita
jbird.io
3 Steps to Start Using Bitcoin (links to http://bit.ly/1zElaog)

Reply
Jason
August 4, 2014 at 12:38 pm

Signature below:

Thanks,
Jason Allen
CEO and Co-Founder, Appeer
512-380-1642
(???)
GetAppeer.com
@JTio

Do you follow @GetAppeer?

Reply
Chris
August 4, 2014 at 12:28 pm


Download Easy, Flexible and Powerful Personal Budgeting App for Your iPhone or Android.

Download Free List of 10 Best Tools for Your Personal Budgeting & Finance

“The only true wisdom is in knowing you know nothing.” – Socrates

Reply
Chris
August 4, 2014 at 12:29 pm

That’s personal email. I don’t really have biz email communications yet.

Reply
Mike
August 4, 2014 at 11:44 am

Hey Noah, great post! At Xink we’re educating companies of all sizes EVERY day on the value of the email signature. We’re huge believers that there’s hidden conversions in the signature to be had, especially when paired with targeted campaigns in the signature itself.

Here’s my sig:
Cheers,

Mike Puterbaugh
Chief Marketing Officer :: +1.949.632.4911
Xink Email Signature Management
http://www.xink.io

Check out the Xink.io Blog for the latest trends and thought leadership on branding, marketing and growth strategies! [my phone, url and this message are all linked to actions, and trackable]

Reply
Chris Nadeau
August 4, 2014 at 11:28 am

Current signature, thinking about updating but been using Wisestamp for awhile

Chris Nadeau
Founder, Evolving Solutions
p: 1-888-693-9247 ext. 700
e: cnadeau@evolvingsolutions.ca
s: http://www.evolvingsolutions.ca
Facebook Twitter LinkedIn about.me Google Plus Instagram
The Digital Down Low Blog: Innovation and Entrepreneurship: How To Use Brain Training To Stand Out From The Crowd

Facebook Latest post: The struggle is real. …
Like · Comment · Share

Reply
Abe Challah
August 4, 2014 at 10:59 am

Here’s mine. Although the ebook is still being written so no link yet (I will post the download link once ebook is finished):

Abe Challah
Co-Founder – simplicityEngine.com
Direct: (514) 449 0592
Blog: Just Enough Code (enoughcode.com)
Interested in learning how to build a software application FAST and without writing a line of code? Download my free ebook, Building Software 101

Reply
Amanda Alexander
August 4, 2014 at 10:51 am

Amanda Alexander PCC (ICF)
+44 (0)1829 752656
+44 (0)7739 692989
Are you a Coach and a Mum? You’ll LOVE this! >> bit.ly/mumswhocoach
http://www.coachingmums.com
“Top Life Coach”, Daily Mail
Winner, Coaching and Mentoring Category 2012: Women Inspiring Women Awards
Finalist, Professional Services 2012: Mumpreneur UK Awards
Top 100 Mumpreneur in the UK 2013: Mumpreneur UK
Finalist , Coaching and Training Company 2013: Enterprise Vision Awards

Reply
Daren
August 4, 2014 at 10:35 am

Here’s my signature. Added a link to the book I’m trying to sell:


DAREN SMITH l OWNER l SOUNDSMITH STUDIOS

TEL 801.310.3952 l FAX 801.615.5019 | EMAIL SOUNDSMITHSTUDIOS@ME.COM

Check out my book The Indie Film Sound Guide

Reply