Last updated on August 7, 2017
Have you ever put hours of work into something... and your results sucked?
That’s how I used to feel with YouTube.
I’d spend hours coming up with ideas, shooting content, and trying hard:
But the results were super meh.
I was putting in the time… but I wasn’t getting the results. My mission to grow my YouTube channel to 100,000 subscribers was failing.
So I asked Tim Schmoyer to help.
Tim is a YouTube genius who’s helped some of YouTube’s top earners — people with 5+ million subscribers — grow their channel.
In part 2, you’ll learn specific strategies to get people watching your content:
Check out the tips below…
Collaborations are HUGE on YouTube.
A collaboration is when two or more YouTube creators work together to produce content and co-promote their channels.
Here’s an example on my own channel with Barron Cruz.
For example, when Casey Neistat and Roman Atwood collaborated they generated over 10 million views across their two channels. 🔥🔥🔥
It was a GREAT way for Casey and Roman to get new subscribers, too.
To grow your channel, you need to do as many collaborations as possible.
Here’s a pro tip: Don’t focus on just bigger creators.
Much like marketing, bigger doesn’t always mean better. Aim to work with creators of all sizes:
If you come across a small channel producing videos you love, don’t be put off by the views or subscriber numbers. Reach out to them.
And remember, it can take time to get a collab going — even with smaller channels.
The problem most people run into with collaborations is thinking too near-term.
Most people want instant rewards and only think about how someone can help them.
Real, valuable relationships never work near-term. Thing LONGER.
For example, I’d known Ryan Holiday for years before I asked him to collaborate on a few videos for my YouTube channel.
You can even see him in the background of one of my SUPER early videos!
My advice here is pretty simple: Offer value first.
Approach collabs like you would approach networking with super important VIPs.
Here are two ways you could build relationships with potential collaborators.
Constantly creating content is hard work.
One of the best ways you can build a relationship with someone is to help make their lives easier by reducing their workload.
For example, when I interviewed Tim Ferriss for my podcast, he was about to launch Tools of Titans.
By featuring Tim as a guest, I was able to help him reach a new audience.
Think about how you could help a fellow YouTuber by promoting their work.
You don’t even need to know the person for this strategy to work!
The video has generated over 1.7 million views — and grabbed Casey’s attention. Casey talked about Sara in one of his vlogs and added a link back to subscribe to her channel.
Casey promoted Sara because Sara showed off Casey to her followers — without asking anything from Casey in return.
In order to start a relationship, GIVE first and ASK second.
Like the author of one of my favorite books mentions, “the score takes care of itself.” Add real value, and you’ll start to receive value in return.
Here are a few ways you could create something valuable for someone:
This strategy is simple… and it works.
I’ll break it down in three steps:
This is similar to how Charlie got my attention and won my recent contest.
Sharing their content is the start of your relationship.
By following up, once you’ve shared it, you can add even more value.
For example, if Tim Schmoyer shares someone’s content with his audience (over 300,000 subscribers on YouTube and 40,000 YouTube creators via email), he can 10x the reach of a video for most creators.
This is extremely valuable for two reasons:
By sharing this feedback, he’s generated a ton of value and potential learning opportunities.
From there, he can continue to build that relationship until he feels ready to discuss a potential collaboration.
I’m not a fan of wasting time.
Whenever I create, I like to know it has a good chance of success. I don’t want to throw a bunch of random 💩 against a wall and hope some of it sticks.
To successfully grow your YouTube channel, you need to produce two types of content:
“When you’re growing a YouTube channel, 70% of your traffic should come from suggested videos.”
Suggested video feeds are on the right side of a YouTube video.
Before speaking to Tim, the idea of creating videos specifically optimized to appear in suggested video feeds never crossed my mind.
Tim calls these videos “search and discovery” content. You have to do your research to successfully execute this strategy.
Here’s how it works:
Here’s what that process looks like IRL...
Recently, Tim was creating a video for a family channel on YouTube. The subject of his vlog was potty training his young son. (It must be super weird having kids sometimes… 🚽)
He wanted to figure out what he should focus on:
To figure out the answer, he searched those phrases in YouTube to see what content had high views, but low subscribers.
Tim saw that potty training was performing way better than accidents or wetting pants.
Through his research, Tim was also able to reverse-engineer an epic title and thumbnail combination to beat the competition and dominate the keyword. Hell yeah, Tim! 👍
The second type of content you should be creating is community content.
Community content is the stuff that you're making FOR your audience.
It's not something they're going out and searching. Instead, it’s content that might not be as searchable… but your readers, fans, and followers really like.
For my channel, this means stuff like:
Don't eliminate an idea just because it doesn't follow have discoverability.
When you’re growing a channel, I recommend 70% discoverable and 30% community. Reward your most loyal followers with epic content instead of trying to optimize everything.
It's becoming harder and harder to grow a channel on YouTube.
Before, I was posting on YouTube 2x per week.
After talking with Tim, I upped my frequency to 3x per week.
YouTube’s algorithm favors content that brings people back to YouTube regularly.
As YouTube becomes more popular, viewers are turning to YouTube for their daily content consumption.
Just look how the interest in “daily vlogs” has grown over recent years:
People crave routine and YouTube is taking the place of TV.
The creators who are cranking out content daily have way more potential to be discovered in searches and related video sections... which drives the growth of their channel.
If you want to grow a channel, daily (or weekday content) is now a must, not an option.
To start experimenting, try posting videos Tuesday and Friday.
Once you’ve nailed down the quality and promotion for two days a week, move to Monday, Wednesday, Friday (like me).
Then, keep building, measuring results, and launching experiments. 🎥
I have a bunch of old videos on YouTube.
90% of them don’t perform very well. I thought it was because the content sucked or people hated me. 😢
Nope! After speaking with Tim, there are 3 main issues for a low-performing video:
#guilty. Look at how slow my earlier videos start.
Even if the main takeaways are valuable, people won’t sit through boring lead-up to get there. To get more out of your pre-existing content, you have two options:
First impressions matter.
And a first impression comes before the viewer has even clicked on your video. If the thumbnail and title are dull AF, you won’t be getting any views.
Just check out this old ass thumbnail from one of my OG YouTube videos:
SMH. What the hell was I thinking.
Now compare that to one of my recent uploads:
BOOM! Way, way, way better. 💪
When refreshing the details, you simply go through your old videos and update the main YouTube SEO triggers.
Here’s a simple refresh checklist:
If your video topic is good, but your video execution totally sucks, there’s a super hardcore — and effective — way to “upgrade” your videos.
It revolves around reverse engineering viral success.
Here’s how it works:
That may sounds like a lot, but Tim knows people who’ve used this strategy to build an entire company off the back of viral video success using this method.
To massively grow your YouTube channel — and get more attention to your business, connect with more VIPs, and more — check out the full podcast below.