Archives: viral

“GEBY”: The 4 Ways To Engineer A Great Morning

4 commentsDecember 23, 2013

For most of 2012 I was depressed. Heck, while I was depressed I even listed out every single thing I could do to help make my day better.

Ever have one of those mornings when you wake up and it all just seems pointless?

Your thoughts pester you with questions, “What’s the point of living today?” and “Will this feeling ever go away?”

This happens to everyone regardless of where they are on the socio-economic ladder.

The more money I made while working at Facebook, Mint [...]

Viral Marketing Strategies: Increasing Conversion Rate

6 commentsMay 30, 2008

I just moved into my own place in Pacifica, CA. Feel free to come work over here with me if you are interested. Can you believe I have my own place? Anyways, I bought a Brita water filter to have some delicious filtered water. As luck would have it I learned about increasing conversion rates from a water filter…

After I took out the pitcher it made me tear apart some stickers saying when the pitcher would expire and put them [...]

Obama uses viral marketing to raise money and love

5 commentsMay 27, 2008

My friend Christel Hyden told me how the Obama campaign got her to donate twice as much money–and made her heart Obama more. Here it is in her words:

I decided last night to finally give to Obama because they sent me an email saying that my donation would be matched by someone else, and I love matching funds. But I didn’t realize they were going to literally match me with someone, but then [they] showed me who had matched [...]

How the Top Social Networks got started

10 commentsMay 21, 2008

It might be unknown to many but the majority of all social networks were started by a spamming of some sorts.

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MySpace used their ResponseBase email marketing list of 100 million+ people to send for first users.
Facebook spammed all the Harvard email lists to get the first 2,000 users in a day.
Hi5 used their previous dating site to send a considerable amount of traffic to
Bebo used their original site to have a huge user base to start with.
Friendster [...]

Viral Marketing Strategies: The Leech Method

7 commentsMay 7, 2008

One of the best and most successful methods of implement viral is what I call the leech method. This is what has made some of the largest and most successful companies ever. How does it work? Great question.

Leech Method: This is creating a viral system on the back of a system that has a crap load of people.

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Paypal auto-inserts into eBay.
Facebook apps on the back of Facebook
Google being used to power Yahoo & AOL (Not really viral but [...]

Learning Viral: Add-on or Natural

2 commentsApril 30, 2008

Last week I had a great meeting with the casual-games / viral guru and VC extraordinaire Jeremy Liew from Lightspeed Ventures. If you can get money from him please take it. Anyways, we were talking about the casual games experience and virality when he mentioned something about the ways of incorporating virality.

Add-on: This is the generic “idea” of virality that many people use.

“I created this great site and now I will add an invite your friends box and we will [...]