Learning Viral: What my Brita taught me about Commitment

May 30th, 2008 6 Comments Noah

Welcome to Noah Kagan’s Okdork! I am really glad you found me. Don’t go just yet. If you’re killing time at work, enjoy marketing, online communities and other business things; then you are at the right place.

You should check out my Okdork Virgin Guide to get started.

If you like what you read why don’t [...]

Obama uses viral marketing to raise money and love

May 27th, 2008 3 Comments Andrew

My friend Christel Hyden told me how the Obama campaign got her to donate twice as much money–and made her heart Obama more. Here it is in her words:
I decided last night to finally give to Obama because they sent me an email saying that my donation would be matched by someone else, and [...]

TOMS makes its do-gooder message viral

May 22nd, 2008 7 Comments Andrew

Olivia bought a pair of shoes from TOMS because she’s a do-gooder. She loves that every time someone buys a pair of shoes from them, TOMS gives away a pair to a person who can’t afford shoes.
After she finished her order, the Web site asked Olivia to dedicate the given pair. She dedicated the pair [...]

How the Top Social Networks got started

May 21st, 2008 10 Comments Noah

It might be unknown to many but the majority of all social networks were started by a spamming of some sorts.
link to photo

MySpace used their ResponseBase email marketing list of 100 million+ people to send for first users.

Facebook spammed all the Harvard email lists to get the first 2,000 users in a day.

Hi5 used their [...]

Learning Viral: The Leech Method

May 7th, 2008 7 Comments Noah

One of the best and most successful methods of implement viral is what I call the leech method. This is what has made some of the largest and most successful companies ever. How does it work? Great question.
Leech Method: This is creating a viral system on the back of a system that has a crap [...]

Learning Viral: Add-on or Natural

April 30th, 2008 2 Comments Noah

Last week I had a great meeting with the casual-games / viral guru and VC extraordinaire Jeremy Liew from Lightspeed Ventures. If you can get money from him please take it. Anyways, we were talking about the casual games experience and virality when he mentioned something about the ways of incorporating virality.
Add-on: This is [...]