Archives: startup

How Siggi’s Icelandic Skyr Yogurt Started

4 commentsJune 14, 2014

A year ago, my good friend Lisa mentioned she met a guy named Siggi who made Icelandic yogurt. I brushed it off, not thinking much of it until 2 months ago when I saw the yogurt of the same name in Whole Foods.

I’d been eating Vanilla Greek yogurt for awhile since it tasted great and has good macro-nutrients. I figured I’d give Siggi’s yogurt a shot.

It was surprisingly creamier than Greek yogurt and had a better nutritional […]

How to Create Great Content That Drives Traffic

200 commentsApril 2, 2014

A few weeks ago I bookmarked the article 21 things related to SEO and was blown away by how much I learned. So I tracked down “Backlinko” as he’s known online, aka Brian Dean, and read almost all of his amazing content. His stuff was pure gold so I traded him 50 bratwursts and some beers (he lives in Berlin) for him to share this post.

Buckle up. You’re in for a ride.

* * *

(Click here for an easy to use checklist […]

Create Your First Marketing Plan

24 commentsFebruary 5, 2014

As part of my 2014 to-dos, I’m working (and writing this) from Thailand for the next couple of weeks!

It’s funny, I spent over $25,000+ to major at UC Berkeley in one of the top undergraduate business programs in the world and I don’t use any of the knowledge I learned there in my career.

That includes product management at Facebook, marketing for and marketing at Over the years, I’ve learned how to organize an effective marketing campaign.

For the month […]

How I Made $50,000 in College (and What You Can Learn Too)

5 commentsDecember 29, 2013

It all started out when I saw many freshmen at UC Berkeley unable to get summer jobs.

I asked: How can I take advantage of people who are super smart but can’t get an internship?

I decided to create a local business consulting company. Why?


I was around college kids all the time (I was in college myself).
The kids wanted experience and something cool to put on their resume.
I’ve always wanted my own army.
I figured it was something that could be fun for the […]