Archive for: startup

Startup Advertising Spend Calculator

November 22nd, 2010 23 Comments Noah

I was considering advertising our latest AppSumo Bad Ass developer bundle on Stack Overflow. I called them up and was told the CPMS were $6.25 and minimum spend was $1,000. I realized I need a way to make decisions about whether that’s a good deal or not. Here’s the spreadsheet I used based on their [...]