How to Name Your Product

June 27th, 2007 9 Comments Andre

“That which we call a rose by any other name would smell as sweet.�
-William Shakespeare’s (1595) Romeo and Juliet,
“Shakespeare was wrong. A rose by any other name would not smell as sweet . . . which is why the single most important decision in the marketing of perfume is the name.”
- Al [...]

7 Tips to Outsourcing Technical Work

June 4th, 2007 11 Comments Andre

There might come a time when you’ll want to outsource some kind of technical or clerical work (for any number of reasons). Here is what I’ve learned from outsourcing many different projects to people in India, Russia, Pakistan and other countries.

Go to a big market place – You can search on Google for companies [...]

Psychologically Profiling of Your Site Visitors

May 21st, 2007 9 Comments Andre

Established off line industries already know everything about their customers and clients and have well developed psychological profiles, so they are pretty successful at selling their products and services. Websites and online sites also need psychological profiles of their visitors and customers to be effective and in business.
Wal-Mart knows you’ll buy more bananas on [...]

7 People got Jobs through Okdork. Are you next?

May 16th, 2007 25 Comments Noah

I love helping people find new jobs/careers/opportunities. Why? I think the idea that one opportunity can do so much for a person is extremely rewarding. The idea that a new position can change a person’s life. Over the course of my life I have helped 7 people get jobs. That is one of my proudest [...]

I Love Justin from Blockbuster…

April 27th, 2007 23 Comments Noah

I was recently renting two movies when a woman with a thick Russian accent said:
Lady: ” I vant the lateest virsion of Lost, now ”
Justin: ” I think we have it. Let me look. Oh, but did you know that it is much cheaper and on sale right now at Target ”
Lady: “Really? Thas okay [...]

What up HomeSlyce

April 3rd, 2007 4 Comments Noah

This post is part of User Generated Tuesdays. If you want to be read by 1,200+ new friends please go here. If you want to post something now check out Okdork Public.
This piece was written by Jennifer Gee of the Homeslyce team.

The days of haphazard website design are far behind us, and these days, it’s [...]