Archive for: Product Management

How Jesus Christ can improve your Conversions.

September 30th, 2008 10 Comments Noah

I was outside of the ACL concert last weekend and this Christian guy came up to my friend and me to convert us to Christianity. Being the great Jew that I am he gave up instantly but he came back to me with a killer question. pic of me at corcovado (christ) in brazil Do [...]

How to Usability Test your Site for Free

September 16th, 2008 18 Comments Noah

At Facebook we never did testing or looked at analytics. At Mint, Aaron (CEO) was very very methodical and even flew in his dad who is a usability expert. We did surveys, user testing and psychological profiles. This was extremely useful in identifying the types of users we may have on the site and especially [...]

Optimizing: Improving House of Rave

April 25th, 2008 8 Comments Noah

I was typing up an email of feedback to my buddy Neville when I thought it would be more fun to post it here. I hope he doesn’t mind;) link to site Improvements: – Call to Action (CTA): The order button is grey and is semi-transparent. Make it orange, green, yellow. something noticeable! You can’t [...]

Kicking ass with Data: Search

January 11th, 2008 11 Comments Noah

Sorry for not posting more often. I miss writing to you. I wonder what you are doing. If you are having delicious burritos in the states. They don’t really have them in Argentina. I have just been busy and not figured out my ROI on blogging for 2008. I hate regurgitating uninteresting things. But I [...]

Do you change your Underwear?

November 27th, 2007 5 Comments Noah

I was having a delicious Chipotle burrito with a friend today when he explained his business to me. He talked about the way people are and how his service is much easier and more efficient than how people are now. I completely agreed and said the HARDEST and BIGGEST challenge to a website and a [...]

The guy who didn't know what a cross walk is.

August 10th, 2007 20 Comments Noah

A few weeks ago a guy asked me what to do at the crosswalk. I was a little shocked. Normally it would be the simple “you walk across the street.” And then I wondered if it was a hidden camera show so I looked around to see if he was for real. He was for [...]

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