Archives: Product Management

How to Hit #1 on Amazon’s Bestseller List

95 commentsFebruary 17, 2014

Today is my birthday and a gift for myself is letting you know about my good friend Charlie Hoehn’s new book, Play It Away.

This is marketing month on OkDork and we’ve already featured these posts:

How to Grow a Blog to 100,000 Visitors in Less Than a Year

How to Create a Marketing Plan

Month of Marketing Preview


I first met Charlie while he was filming a video for a friend of mine and I got cold water thrown on my face. I remember [...]

How Jesus Christ can improve your Conversions.

10 commentsSeptember 30, 2008

I was outside of the ACL concert last weekend and this Christian guy came up to my friend and me to convert us to Christianity. Being the great Jew that I am he gave up instantly but he came back to me with a killer question.

pic of me at corcovado (christ) in brazil

Do you want to go to heaven?

Besides the fact Jews get an express pass to heaven, HECK Yes I want to go to heaven! That’s like asking someone [...]

How to Usability Test your Site for Free

19 commentsSeptember 16, 2008

At Facebook we never did testing or looked at analytics. At Mint (read here how I quit Mint and lost $1.7million), Aaron (CEO) was very, very methodical and even flew in his dad who is a usability expert. We did surveys, user testing and psychological profiles. This was extremely useful in identifying the types of users we may have on the site and especially for seeing how people use the site. I never really did this before and was AMAZED how [...]

Optimizing: Improving House of Rave

8 commentsApril 25, 2008

I was typing up an email of feedback to my buddy Neville when I thought it would be more fun to post it here. I hope he doesn’t mind;)

link to site


- Call to Action (CTA): The order button is grey and is semi-transparent. Make it orange, green, yellow. something noticeable! You can’t learn to ride a bike without training wheels.
- Linked. Title logo at top is not linked. I know I always click on that to go home and I [...]

Kicking ass with Data: Search

11 commentsJanuary 11, 2008

Sorry for not posting more often. I miss writing to you. I wonder what you are doing. If you are having delicious burritos in the states. They don’t really have them in Argentina. I have just been busy and not figured out my ROI on blogging for 2008. I hate regurgitating uninteresting things. But I will try to write a bit more and post some vids of my tango class.

Lately I have been obsessed with analytical marketing. Looking at the [...]

Do you change your Underwear?

5 commentsNovember 27, 2007

I was having a delicious Chipotle burrito with a friend today when he explained his business to me. He talked about the way people are and how his service is much easier and more efficient than how people are now. I completely agreed and said the HARDEST and BIGGEST challenge to a website and a guaranteed failure is if you try to significantly change the way people currently behave.

link to photo

People have routines. They have their 24 hours in a [...]