Optimizing: Improving HouseofRave.com

April 25th, 2008 6 Comments Noah

I was typing up an email of feedback to my buddy Neville when I thought it would be more fun to post it here. I hope he doesn’t mind;)

link to site
Improvements:
- Call to Action (CTA): The order button is grey and is semi-transparent. Make it orange, green, yellow. something noticeable! You can’t learn to ride […]

Kicking ass with Data: Search

January 11th, 2008 10 Comments Noah

Sorry for not posting more often. I miss writing to you. I wonder what you are doing. If you are having delicious burritos in the states. They don’t really have them in Argentina. I have just been busy and not figured out my ROI on blogging for 2008. I hate regurgitating uninteresting things. But I […]

Do you change your Underwear?

November 27th, 2007 5 Comments Noah

I was having a delicious Chipotle burrito with a friend today when he explained his business to me. He talked about the way people are and how his service is much easier and more efficient than how people are now. I completely agreed and said the HARDEST and BIGGEST challenge to a website and a […]

The guy who didn’t know what a cross walk is.

August 10th, 2007 20 Comments Noah

A few weeks ago a guy asked me what to do at the crosswalk. I was a little shocked. Normally it would be the simple “you walk across the street.” And then I wondered if it was a hidden camera show so I looked around to see if he was for real.

He was for […]

How to Name Your Product

June 27th, 2007 9 Comments Andre

“That which we call a rose by any other name would smell as sweet.�
-William Shakespeare’s (1595) Romeo and Juliet,
“Shakespeare was wrong. A rose by any other name would not smell as sweet . . . which is why the single most important decision in the marketing of perfume is the name.”
- Al […]

7 Tips to Outsourcing Technical Work

June 4th, 2007 11 Comments Andre

There might come a time when you’ll want to outsource some kind of technical or clerical work (for any number of reasons). Here is what I’ve learned from outsourcing many different projects to people in India, Russia, Pakistan and other countries.

Go to a big market place – You can search on Google for companies […]