Marketing | OkDork.com - Part 3

The Samuel L. Jackson Marketing Hack

Who clicks ‘forward to a friend’ to a friend these days? Most people NEVER forward email to friends. People are lazy mofos! (get ‘em Sam Jackson) Today, I want to show you how you can use this simple and effective technique. I call it the “Samuel L. Jackson Marketing Hack” Most people: 1- Read emails...

Read More

How to Start and Optimize Your First YouTube Campaign

I kept seeing Team Treehouse ads on YouTube and was curious how they were performing. So I got introduced to Eric who used to work at Treehouse and did all their YouTube advertising. He was very generous to share below what exactly worked for him with YouTube advertising. A channel that is massive and largely...

Read More

How to get an eBook to #1 on Amazon

It’s no secret that ebooks have taken over the world thanks to Kindle and the iPad. In fact, I am turning my story about being fired from Facebook into my own little eBook. Recently, Scott Britton sent me an email with 3 tactics for successfully promoting an eBook on Amazon. All of the tips were...

Read More

A Guide to Grow Your Blog (or Any Blog) 10X

A few months ago I saw this goofy looking kid getting his articles ranked high on two of my favorite marketing sites Inbound.org and Growthhackers. His name was Nate Desmond and what he was writing about was extremely impressive. Funny enough on his site was a link to hire him, I did part-time. Since then...

Read More

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

A while back, someone sent me a link to the BuzzSumo website. With a name that includes “Sumo,” I knew it was love at first sight. And the love has lasted. Years later, I still use BuzzSumo regularly. It’s a gold mine of data for analyzing content’s popularity, social growth, and more. #chaching. Because I’m...

Read More

SEO for Beginners - Everything You Need to Know

When I was director of marketing at Mint.com one of the largest ways we grew to millions of users was via Google. Specifically via people searching for relevant terms and clicking through to our site. Over the years SEO (search engine optimization), or the art of getting higher results on Google, has changed significantly. A...

Read More
Click here for access to My Marketing Toolkit