Marketing | OkDork.com - Part 3

How to Start and Optimize Your First YouTube Campaign

I kept seeing Team Treehouse ads on YouTube and was curious how they were performing. So I got introduced to Eric who used to work at Treehouse and did all their YouTube advertising. He was very generous to share below what exactly worked for him with YouTube advertising. A channel that is massive and largely…

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How to Spend Your First $100 on Retargeting Ads

Have you ever wondered how the hell Zappos can show you ads about the shoes you looked at a few days ago? Or how you can continually see my face all over the internet after you visit Monthly1k.com? Retargeting can be one of the best ways to attract the right customers and capture additional revenue. Even…

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How to get an eBook to #1 on Amazon

It’s no secret that ebooks have taken over the world thanks to Kindle and the iPad. In fact, I am turning my story about being fired from Facebook into my own little eBook. Recently, Scott Britton sent me an email with 3 tactics for successfully promoting an eBook on Amazon. All of the tips were…

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A Guide to Grow Your Blog (or Any Blog) 10X

A few months ago I saw this goofy looking kid getting his articles ranked high on two of my favorite marketing sites Inbound.org and Growthhackers. His name was Nate Desmond and what he was writing about was extremely impressive. Funny enough on his site was a link to hire him, I did part-time. Since then…

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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

A while back, someone sent me a link to the BuzzSumo website. With a name that includes “Sumo,” I knew it was love at first sight. And the love has lasted. Years later, I still use BuzzSumo regularly. It’s a gold mine of data for analyzing content’s popularity, social growth, and more. #chaching. Because I’m…

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SEO for Beginners – Everything You Need to Know

When I was director of marketing at Mint.com one of the largest ways we grew to millions of users was via Google. Specifically via people searching for relevant terms and clicking through to our site. Over the years SEO (search engine optimization), or the art of getting higher results on Google, has changed significantly. A…

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