Archive for: Marketing
How to Hire a Great Marketing Person
I got this question asked and figured others might be curious on how I do it. The challenge about marketing output is that it’s not always numbers based and the ROI isn’t immediate. With that being said I think it can be and here’s how I would solve how to find and how to know [...]
How Mint beat Wesabe
I recently had an article sent to be me about why Wesabe lost and a few people asked me for a response since I was #5 at Mint. I initially saw Mint with Aaron Patzer and Dave McClure in November/December of 2006. Instantly, I was in love. It was a unique approach to a massive [...]
6 Email Marketing tips for Reducing your Unsubscriptions
Sometimes I wonder about sharing my secrets since it makes competition harder but then it pushes me to just think of something new. On my way to breakfast I just had to get these out. These are some things I am learning about email marketing from running AppSumo. Here’s an excel chart where you can [...]
Quant Based Marketing for Start Ups
When I first got the job at Mint before they launched Aaron Patzer (founder) told me I had to get Mint.com 100,000 users 6 months after launching. Shit, I was a bit nervous. This is common in most startups, fortunately Mint had over a million users after 6 months. How did that happen? First off, [...]
Original Mint.com Landing Pages
I was browsing my old files and came across these original landing pages Jason and I worked on to start getting users pre-launch. The purpose of these pages was to collect users pre-launch and also test different marketing messages to see which were the most effective in converting users. You can see the rest here: [...]
15 Ways to Optimize your Subscription Model
Recently it feels that every new startup is creating a subscription model and focusing on that as there main source of revenue. Not surprisingly, we are doing that in our business. I did a fair amount of research and here are some things to test and use if you are doing a subscription model business. [...]
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Who is Noah Kagan?
Noah Kagan is a diarist. He likes to write about himself in third person and he enjoys writing about business. His ideas are the products of divine inspiration from Steve Jobs.
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