Archives: Marketing

We Analyzed Nearly 1 Million Headlines. Here’s What We Learned

142 commentsJuly 22, 2014

This is guest post by Garrett Moon, Founder at CoSchedule

Here at CoSchedule, we help our customers plan their blog and social media content on a single drag and drop calendar. This is cool, but what it really means is that we have access to a ton of data about blog headlines, including where those headlines get shared online.

After reaching nearly 1 million blog post headlines in our system, we began wondering about what they could reveal about growing traffic and [...]

the expert curse

92 commentsJuly 15, 2014

at a dinner with my friend tucker i confided with him i was overwhelmed working on okdork.

when you start out in your business and do crazy things or experiment and it works or doesn’t, who cares. there’s no one to watch you fall. you’re just playing around without expectations.

one of my favorite quotes recently relates to this expression. it’s from steve jobs.

“the heaviness of being successful was replaced by the lightness of being a beginner again.”

this speaks it so eloquently.

the [...]

The Samuel L. Jackson Marketing Hack

28 commentsJune 18, 2014

Who clicks ‘forward to a friend’ to a friend these days?

Most people NEVER forward email to friends. People are lazy mofos! (get ‘em Sam Jackson)

Today, I want to show you how you can use this simple and effective technique.

I call it the “Samuel L. Jackson Marketing Hack”

Most people:

1- Read emails in an email client.

2- Have friends. I’m looking at you Neville (Mr. 5000+ friend everyone)

3- Want to send cool things to their friends.

4- Are lazy mofos, as scientifically stated by [...]

Free, 12 Week Marketing Course – Summer of Marketing

6 commentsJune 16, 2014

Let’s face it, marketing is hard.

It’s the science of making something people want, knowing WHO they are and WHERE they are.

Today I have something special for you. My new (free) course on Marketing launched this morning.

It’s called Summer of Marketing and is open for the next 168 hours (aka 7 days).

For 12 weeks you’ll get:
* An actionable marketing lesson with key takeaways
* An exact exercise to solidify the lesson
* And, for a few lucky people, personal accountability and mentorship to make [...]