Archives: Marketing

How I Grew Mint.com from Zero to 1 Million Users

65 commentsFebruary 6, 2017

This article has been updated in 2017 with more spreadsheets, clarity and action from an article I wrote in 2010.

100,000 users in 6 months.

That was the goal Mint.com’s co-founder, Aaron Patzer, set me when I first started as Mint’s Marketing Director. I thought to myself as the nerves began to kick in. “How am I going to achieve that?”

Fast forward 6 months and Mint had over 1 million users – 10x the target Aaron set me on my first day.

So how […]


How You Can Create Content That Generates 400,000 Targeted Visitors

201 commentsFebruary 10, 2016

A few weeks ago I bookmarked the article 21 things related to SEO and was blown away by how much I learned. So I tracked down “Backlinko” as he’s known online, aka Brian Dean, and read almost all of his amazing content. His stuff was pure gold so I traded him 50 bratwursts and some beers (he lives in Berlin) for him to share this post.

Buckle up. You’re in for a ride.

* * *

I think you’ll agree with me when […]


What’s Your Normal Email Open Rate?

49 commentsMay 22, 2015

Before I show you how to get 30% more opens, let me prove something.

What’s your normal email open rate?

 20%…

  30%…

   40%…?

You may think you have an insanely good open-rate on your emails but…

50%+ of the people ARE NOT OPENING your emails.

Why work so hard if only 1 out of every 2 people open your emails?

That’s like you going to the bank, giving them $10 and they always give you back a $5.

So, here’s how to increase your email open rates […]


What I learned about email marketing after losing $135,000 a day

18 commentsOctober 7, 2014

6 years ago I started a company called Kickflip Inc. At the time, I was the #1 largest Facebook app developer.

Every week Facebook changed its API and we had to change our apps and games constantly. We were forced to play by their rules and they governed how we interacted with our own customers/players.

Kickflip eventually morphed into Gambit — a payments company that worked with Zynga, Tagged, Gaia Online, Disney and more.

Then one day Facebook banned us.

Sayonara GambitWithin 24 hours, […]