Archives: Marketing

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

33 commentsApril 21, 2014

A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching. So I reached out to the company to help understand what the main ingredients for insanely shareable content are. You may have seen some articles related to this but this is backed by pure data. Use their knowledge with caution.


Take it away Sumo brothers…


Here at BuzzSumo, we’ve analyzed the [...]

How You Can Create Content That Generates 40,000 Targeted Visitors

141 commentsApril 2, 2014

A few weeks ago I bookmarked the article 21 things related to SEO and was blown away by how much I learned. So I tracked down “Backlinko” as he’s known online, aka Brian Dean, and read almost all of his amazing content. His stuff was pure gold so I traded him 50 bratwursts and some beers (he lives in Berlin) for him to share this post.

Buckle up. You’re in for a ride.

* * *

I think you’ll agree with me when I [...]

How We Grew OkDork 200% with These Exact SEO Tips

27 commentsMarch 26, 2014

When I was director of marketing at one of the largest ways we grew to millions of users was via Google. Specifically via people searching for relevant terms and clicking through to our site. Over the years SEO (search engine optimization), or the art of getting higher results on Google, has changed significantly.

A few months ago I met David, (who is an Okdorkian) who said he can help me get more organic traffic. He did and now he’s here [...]

How to Write a Convincing Craigslist Ad (or You get out what you put in)

8 commentsMarch 17, 2014

How was your weekend?

Before I tell you a bit about mine and my semi-viral Craiglist ad, I want to let you know that TODAY I am doing a live AMA from 11:30am EST to 1pm EST at If you’ve ever wanted to ask me a marketing question (or my favorite kind of taco?) head over and ask away.

Now about the weekend…

My brother asked me to help sell his wife’s car on Saturday, so I did this…

I wrote a Craiglist [...]

How to get your first 100 email subscribers

128 commentsMarch 11, 2014

You ever have one of those friends or acquaintances who you just know will succeed? I’m sure you do. Bryan Harris is one of those people for me. This guy does not stop. He was an early member of Monthly1k and has gone on to be a complete beast creating content, successfully growing his business, and really making a name for himself.

I even asked him if he see’s his wife very much cause he always seems to be working and [...]

How to spend your first $100 in Facebook Ads

52 commentsMarch 4, 2014

The whole Facebook ads world can be very confusing.

Target this interest, don’t do this hack, make sure to exclude certain people.

Good lord, where to even begin.

Over the past two years, I’ve spent over $2,000,000 buying Facebook ads (see below) and when I worked there I helped build their ad system.

Needless to say I have some experience and can share exactly how to do profitable ad spending on Facebook.

There are many advanced things that you can read about but I’m going [...]