Archives: Marketing

What’s Your Normal Email Open Rate?

4 commentsMay 22, 2015

Before I show you how to get 30% more opens, let me prove something.

What’s your normal email open rate?

 20%…

  30%…

   40%…?

You may think you have an insanely good open-rate on your emails but…

50%+ of the people ARE NOT OPENING your emails.

Why work so hard if only 1 out of every 2 people open your emails?

That’s like you going to the bank, giving them $10 and they always give you back a $5.

So, here’s how to increase your email open rates […]


What I learned about email marketing after losing $135,000 a day

13 commentsOctober 7, 2014

6 years ago I started a company called Kickflip Inc. At the time, I was the #1 largest Facebook app developer.

Every week Facebook changed its API and we had to change our apps and games constantly. We were forced to play by their rules and they governed how we interacted with our own customers/players.

Kickflip eventually morphed into Gambit — a payments company that worked with Zynga, Tagged, Gaia Online, Disney and more.

Then one day Facebook banned us.

[…]


We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

185 commentsSeptember 9, 2014

This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter.

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LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers.

Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog.

Despite its awesome content marketing potential, The LinkedIn […]


We Analyzed Nearly 1 Million Headlines. Here’s What We Learned

157 commentsJuly 22, 2014

This is guest post by Garrett Moon, Founder at CoSchedule

Here at CoSchedule, we help our customers plan their blog and social media content on a single drag and drop calendar. This is cool, but what it really means is that we have access to a ton of data about blog headlines, including where those headlines get shared online.

After reaching nearly 1 million blog post headlines in our system, we began wondering about what they could reveal about growing traffic and […]