Archive for: Marketing

6 Email Marketing tips for Reducing your Unsubscriptions

July 30th, 2010 72 Comments Noah

Sometimes I wonder about sharing my secrets since it makes competition harder but then it pushes me to just think of something new. On my way to breakfast I just had to get these out. These are some things I am learning about email marketing from running AppSumo. Here’s an excel chart where you can [...]

Quant Based Marketing for Start Ups

July 15th, 2010 73 Comments Noah

When I first got the job at Mint before they launched Aaron Patzer (founder) told me I had to get Mint.com 100,000 users 6 months after launching. Shit, I was a bit nervous. This is common in most startups, fortunately Mint had over a million users after 6 months. How did that happen? First off, [...]

Original Mint.com Landing Pages

April 26th, 2010 11 Comments Noah

I was browsing my old files and came across these original landing pages Jason and I worked on to start getting users pre-launch. The purpose of these pages was to collect users pre-launch and also test different marketing messages to see which were the most effective in converting users. You can see the rest here: [...]

15 Ways to Optimize your Subscription Model

November 19th, 2008 25 Comments Noah

Recently it feels that every new startup is creating a subscription model and focusing on that as there main source of revenue. Not surprisingly, we are doing that in our business. I did a fair amount of research and here are some things to test and use if you are doing a subscription model business. [...]

How Jesus Christ can improve your Conversions.

September 30th, 2008 10 Comments Noah

I was outside of the ACL concert last weekend and this Christian guy came up to my friend and me to convert us to Christianity. Being the great Jew that I am he gave up instantly but he came back to me with a killer question. pic of me at corcovado (christ) in brazil Do [...]

How Compete.com kicked everyones Ass

September 4th, 2008 12 Comments Noah

If you haven’t noticed in the past 4 months slowly all the techies, bloggers, VCs, soccer moms, etc… refer to compete.com for all site traffic. WTF happened to Alexa? Remember them, we use to clamor over those #s for our sites and others to prove that we are worth some valuation . And before that [...]