15 Ways to Optimize your Subscription Model

November 19th, 2008 24 Comments Noah

Recently it feels that every new startup is creating a subscription model and focusing on that as there main source of revenue. Not surprisingly, we are doing that in our business. I did a fair amount of research and here are some things to test and use if you are doing a subscription model business.
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How Jesus Christ can improve your Conversions.

September 30th, 2008 10 Comments Noah

I was outside of the ACL concert last weekend and this Christian guy came up to my friend and me to convert us to Christianity. Being the great Jew that I am he gave up instantly but he came back to me with a killer question.
pic of me at corcovado (christ) in brazil
Do you want [...]

How Compete.com kicked everyones Ass

September 4th, 2008 12 Comments Noah

If you haven’t noticed in the past 4 months slowly all the techies, bloggers, VCs, soccer moms, etc… refer to compete.com for all site traffic.

WTF happened to Alexa? Remember them, we use to clamor over those #s for our sites and others to prove that we are worth some valuation .
And before that a few [...]

How NOT to do Marketing…Microsoft Style

June 18th, 2008 10 Comments Noah

Recently I was trying to sign up for a Hotmail account (forgive me) and I came across this ad for imtalkathon.com blog. Oh interesting, clicked ad, what is this about?

Cool? This guy blog is about a guy who wants to chat on IM / email for 30 days to raise money for causes. Relatively, cool [...]

Startup Tips: Getting to that first 10,000

June 12th, 2008 1 Comment Vinnie

This post was written by the great Vincent Lauria on how they grew Lefora.com so fast.

So how did Lefora get to 10,000 communities in just 3.5 months? I think it can be broken down into just 3 steps:

Solve a Problem
Develop alongside a real audience
Support the early community

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1. Solve a Problem
Research - Not just web [...]

Startup Tips: How I grew a waiting list of 20,000+ at Mint.com Part I

June 3rd, 2008 27 Comments Noah

Recently I got a question asking
“i was curious what methods you used to build a 20k pre-beta email list, and what were the conversion rates for those emails?”`

I love Mint.com and if you are not using them for your personal finance then bleh. Anyways, I think for many new startups the largest challenge is distribution [...]