Archive for: General
Should you give discounts?
Fortunately, my car and motorcycle have both broken within the week. Yay! Now, my mom is driving me to meetings;) Anyways, I was at JP Automotive (car mechanics) and trying to get a deal. Our conversation went like this: link to photo Noah: “JP, I am broke, poor and hungry. Please can I get a [...]
Startup Tips: Health Insurance
This is not a sexy post about marketing or product but something I was hoping to share with anyone starting or looking to start a start-up. We are a small team of 3 working on our new project and my mom kept bugging me to get health insurance for riding my motorcycle. I frankly never [...]
Learning Viral: What to do when you are NOT Viral
I was thinking about this during a drive about many sites and services that just don’t have a natural or artificial viral component. Some great sites come to mind: Kayak.com, like.com, scribd.com (questionable). link to photo Your Marketing person is thinking: “Shit, I wrote that I do viral marketing on my resume and our site [...]
Startup Tips: Getting to that first 10,000
This post was written by the great Vincent Lauria on how they grew Lefora.com so fast. So how did Lefora get to 10,000 communities in just 3.5 months? I think it can be broken down into just 3 steps: Solve a Problem Develop alongside a real audience Support the early community . 1. Solve a [...]
Obama uses viral marketing to raise money and love
My friend Christel Hyden told me how the Obama campaign got her to donate twice as much money–and made her heart Obama more. Here it is in her words: I decided last night to finally give to Obama because they sent me an email saying that my donation would be matched by someone else, and [...]
TOMS makes its do-gooder message viral
Olivia bought a pair of shoes from TOMS because she’s a do-gooder. She loves that every time someone buys a pair of shoes from them, TOMS gives away a pair to a person who can’t afford shoes. After she finished her order, the Web site asked Olivia to dedicate the given pair. She dedicated the [...]
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